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Report Overview
The Australia eyewear market size is estimated to be valued at AUD 243.20 million in 2025. It is expected to grow at a CAGR of 6.20% between 2026 and 2035 to reach almost AUD 443.82 million by 2035.
- As per the AIHW report, the percentage of the Australia population wearing contact lenses or glasses is around 49.5%.
- Western Australia and Tasmania hold around 10.80% and 2.15% respectively as the percentage share of the total Australia population.
- Smart glasses consist of acoustic touch technology which helps blind and low-vision individuals to perceive their surroundings via sound.
Compound Annual Growth Rate
6.2%
Value in AUD million
2026-2035
The Australia eyewear market comprises categories including spectacles, contact lenses and sunglasses. Eyewear provides benefits including protecting the eyes from dust particles and is affordable and easy to maintain.
According to the Australia Institute of Health and Welfare (AIHW) report, around 49.5% of the Australia population is involved in wearing contact lenses or glasses and around 53.7% of the population is suffering from long-term eye diseases. This has further contributed to the Australia eyewear market growth.
| Australia Eyewear Market Report Summary | Description | Value |
| Base Year | AUD million | 2025 |
| Historical Period | AUD million | 2019-2025 |
| Forecast Period | AUD million | 2026-2035 |
| Market Size 2025 | AUD million | 243.20 |
| Market Size 2035 | AUD million | 443.82 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 6.20% |
| CAGR 2026-2035 - Market by Region | Australian Capital Territory | 7.1% |
| CAGR 2026-2035 - Market by Region | New South Wales | 5.9% |
| CAGR 2026-2035 - Market by Price Range | Premium | 7.0% |
| CAGR 2026-2035 - Market by Gender | Unisex | 6.9% |
| 2025 Market Share by Region | Queensland | 19.1% |
The Australia eyewear market is enhanced by the increase in the development of sustainable eyewear, blue light protection glasses, technological innovations, and eye health benefits.
Australia eyewear market growth is being guided by the development of sustainable glasses as they are designed with an eco-friendly manufacturing process for reducing carbon emissions.
To protect eyes from blue light, the use of blue light protection glasses is necessary. Moreover, these glasses protect against contracting various eye diseases including cataracts.
Smart glasses are being developed by Australian researchers to help blind or low-vision people perceive their surroundings using sound. These glasses incorporate acoustic touch technology.
Eyeglasses provide various benefits including helping in reducing eye strain caused by longer periods of screen time and protecting against harmful irritants available in the environment.
September 2023
Meta came into partnership with Essilor Luxottica to launch Ray-Ban Meta smart glasses. This will include features such as live streaming on Facebook and improved cameras and audio.
February 2023
To expand its business and capture the market, Eyes Right Optical started supplying the William Morris eyewear in Australia.
March 2024
KOO Eyewear has announced the partnership with BORA – Hansgrohe to promote the launch of three new cycling sunglasses including DEMOS, ALIBI and SPECTRO frames.
March 2024
The luxury fashion house Maison Margiela and the eyewear brand Gentle Monster have come to collaborate at The Exchange TRX store, where new collections of eyewear have launched.
Australia Eyewear Market Trends
As per the Australia eyewear market report, the innovation of blue light protection glasses has increased the Australia eyewear market demand. They provide benefits including protection from blue rays of screen, prevention of dry eye syndrome, and cataracts, and help in promoting better sleep at night. Moreover, nowadaysm eyewear is manufactured in a sustainable manner which involves lowering carbon emissions in the environment.
They also provide various eye health benefits including protection against sunlight, and various harmful irritants available in the environment. The innovation of smart glasses has helped blind and low-vision individuals to perceive their surroundings through sound.
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"Australia Eyewear Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Spectacles
- Contact Lenses
- Sunglasses
Market Breakup by Price Range
- Low
- Medium
- Premium
Market Breakup by Distribution Channel
- Online Stores
- Optical Stores
- Retail Stores
- Independent Brand Showrooms
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
| CAGR 2026-2035 - Market by | Region |
| Australian Capital Territory | 7.1% |
| New South Wales | 5.9% |
| Victoria | XX% |
| Queensland | XX% |
| Western Australia | XX% |
| Others | XX% |
The Australia eyewear market growth is driven by the spectacles
Spectacles offer benefits over contact lenses and sunglasses including cost-effectiveness as they are affordable and help people with vision problems including far and near-sightedness. Moreover, they also provide better protection against irritants and sunlight. They are available in a variety of shapes, powers and colours as per individual needs.
The Australia eyewear market growth is driven by the low price range
Low-price range eyewear is more affordable than the medium and premium price range. Moreover, they can be easily replaced with new ones without spending a handsome amount of money and are also available in a variety of shapes, designs, and colours. The medium and premium price ranges need a lot of care of maintenance and offer fewer experimentation options to individuals.
Based on the distribution channel, the Australia eyewear market share is led by optical store
Optical stores offer benefits as compared to online and retail stores; they offer professional guidance to individuals to select the frames as per their preferences. Moreover, they also offer the adjustment option to help individuals get the fitted frame that suits their face and provide customers with a try before real-time purchasing option.
The Australia eyewear market competitiveness has increased due to the development of sustainable eyewear, blue light protection glasses, technological innovations and eye health benefits.
Optex Australia
Optex Australia, was founded in 1963 and is a Melbourne-based company. It is involved in the designing of eyewear and involves the blend of environmental awareness and detailed technological craftsmanship.
Marchon Eyewear Australia Pty Ltd
Marchon Eyewear Australia Pty Ltd, was founded in 1983 and is headquartered in Melville, New York. It is involved in the distribution and manufacturing of eyewear and includes various brands.
PVH Brands Australia Limited
PVH Brands Australia Limited, is situated in Sydney, New South Wales. It is a lifestyle brand that is involved in the manufacturing of eyewear and apparel.
Ozeano Pty Ltd.
Ozeano Pty Ltd., was founded in 2018 and is Bondi, a New South Wales-based company. They design premium quality sustainable sunglasses made from natural materials including polarised, and prescription sunglasses.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other Australia eyewear market key players are Benra Pty Ltd, among others.
Australia Eyewear Market Analysis by Region
According to the Australia Bureau of Statistics, in 2023, Victoria holds around 25.57% share of the total Australia population whereas New South Wales and Queensland hold around 31.30% and 20.49% respectively. This indicates that Victoria holds relatively higher potential compared to Queensland and New South Wales, thus, making significant contributions to Australia eyewear market growth.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Key Questions Answered in the Report
The market was valued at AUD 243.20 million in 2025.
The market is projected to grow at a CAGR of 6.20% between 2026 and 2035.
The revenue generated from the market is expected to reach AUD 443.82 million in 2035.
The eyewear market is growing with an increase in the development of sustainable eyewear, blue light protection glasses, technological innovations and eye health benefits.
Based on the product type, the eyewear market is bifurcated into spectacles, contact lenses and sunglasses.
Key players in the industry are Benra Pty Ltd, Optex Australia, Marchon Eyewear Australia Pty Ltd, PVH Brands Australia Limited, and Ozeano Pty Ltd. among others.
Based on distribution channel, the eyewear market is divided into online stores, optical stores, retail stores and independent brand showrooms.
The different price ranges of eyewear include low, medium and premium.
The market is broken down into New South Wales, Victoria, Queensland, the Australia Capital Territory, Western Australia, and others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Price Range |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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