Australia Mattress Market Growth Analysis Report - Market Size, Share, Forecast Trends and Outlook (2025-2034)

Australia Mattress Market Trends

The Australia mattress market development is driven by increasing awareness of sleep health, with consumers focusing on orthopaedic and ergonomic designs. Technological innovations, such as smart mattresses with sleep tracking, appeal to tech-savvy buyers. Additionally, there is a rising demand for eco-friendly, sustainable, and organic materials in mattress production. In September 2024, Ecosa launched its CoolComfort mattress, designed to stay up to 80% cooler to the touch, just in time for warmer weather. Priced at USD 1520, it features advanced cooling materials, including graphene and copper-infused foams for better heat regulation. The mattress has received positive feedback for its comfort, cooling, and ergonomic support, earning a five-star rating from customers.

E-commerce growth has increased consumer access and convenience, positively impacting Australia mattress industry revenue. Population growth is driving demand in both residential and commercial sectors, while urbanisation boosts mattress sales in cities. Additionally, rising disposable incomes are expanding the premium segment, leading to greater demand for luxury mattresses.

Australia Mattress Market Growth

The hospitality sector consistently upgrades its mattresses to enhance guest comfort, driving demand of the Australia mattress market. Product diversification, such as memory foam, latex, and hybrid options, meets varied customer needs. The increase in rental properties has spiked demand for rental furniture and mattress leasing. Retail expansion has made mattresses more accessible through new showrooms and outlets. In April 2025, Koala, a prominent Australian homewares brand, offered up to 20% off its mattresses on Amazon Australia, featuring TENCEL lyocell covers and Kloudcell foam for added comfort and support.

Innovative marketing strategies, including influencer collaborations and sleep wellness campaigns, boost brand visibility and influence Australia mattress market dynamics and trends. Customisation options, such as bespoke mattress sizes and firmness, attract niche consumers. The mattress-in-a-box model caters to younger, mobile buyers seeking convenience.

Australia Mattress Market Insights

• The 12.4% growth in non-residential buildings, reaching USD 4.92 billion in January 2024, as per the Australian Bureau of Statistics, stimulates demand for commercial mattresses. Increased construction projects in sectors like hotels and offices create opportunities for mattress suppliers in the non-residential market.
• The Australian construction sector, worth USD 162 billion annually, according to industry reports, drives demand for mattresses, particularly in the hospitality and multi-residential markets. This substantial market value fuels the need for quality mattresses in newly built hotels, apartments, and other commercial spaces, benefiting mattress manufacturers.
• With new residential construction rising 19.4%, valued at USD 7.14 billion in January 2024, as per the Australian Bureau of Statistics, mattress sales in the residential sector are poised to grow. The boom in housing construction increases demand for high-quality mattresses for new homes, supporting the overall mattress market in Australia.

Australia Mattress Market Drivers

E-commerce Growth

Online mattress sales are thriving in Australia, with consumers increasingly valuing the convenience of shopping from home, which is fuelling growth of the Australia mattress market. Direct-to-consumer brands are on the rise, offering perks such as free trials, hassle-free returns, and home delivery. This shift is transforming the traditional retail model and sparking innovation in online customer service and marketing strategies. According to the Australia Post 2023 eCommerce Industry Report, total retail spending in Australia reached USD 242 billion in 2022, marking a 9.2 per cent increase compared to 2021.

Hybrid Mattresses

Hybrid mattresses, which blend innerspring and foam technologies, are becoming increasingly popular in Australia due to their combination of support and comfort, impacting the Australia mattress market revenue. These mattresses meet various preferences by offering both firm support and soft cushioning, making them a favoured option for many Australian consumers seeking versatility. Zinus offers a range of mattresses, including hybrid, foam, pocket spring, and innerspring models, each with distinct features. The hybrid combines memory foam and coils for plush support, foam contours to relieve pressure, pocket spring provides balanced support, and innerspring delivers a responsive, firm feel.

Opportunities in the Australia Mattress Market

The demand for eco-friendly products is a significant trend in the Australia mattress market, with consumers increasingly prioritising sustainability, driving the rising demand for environmentally conscious mattresses. Brands are increasingly using organic, natural, and recyclable materials such as latex, cotton, and recycled foam. This shift reflects wider environmental concerns and influences buying choices. The Natural Bedding Company offers handcrafted, bespoke mattresses and furniture made from organic, natural materials in Australia. Their products, including the popular Cloud 9 Latex Mattress, provide exceptional support, comfort, and sustainability, ensuring a deep, restorative sleep.

Market Restraints

The Australia mattress market faces several restraints. High competition among local and international brands makes differentiation challenging, often leading to price wars and lower profit margins. Rising raw material costs, like memory foam and steel, affect manufacturers' margins and pricing consistency.

Consumer price sensitivity limits the potential for premium product growth, while the long lifespan of mattresses reduces repeat purchases, slowing market expansion. Additionally, the infrequent need for replacements hinders demand for higher-priced options.

Australia Mattress Market Share

Market Analysis by Type

According to the Australia mattress market analysis, innerspring mattresses dominate due to their durability and support. The traditional coil system promotes excellent airflow, keeping the mattress cool, which is ideal for warmer climates. Additionally, innerspring mattresses offer a responsive feel with varying firmness options, making them a versatile choice. Mattress & Pillow Science offers a wide selection of innerspring mattresses, known for their firm support, comfort, and durability. These mattresses, ideal for those with back pain, feature plush pillow tops and are available in various sizes. Brands such as Sleepmaker offer high-quality, Australian-made mattresses with advanced spring systems for improved sleep and long-lasting support.

Foam mattresses are becoming increasingly popular in Australia due to their exceptional comfort and ability to relieve pressure. The dense foam moulds to the body, minimising motion transfer and enhancing sleep quality. Perfect for side sleepers or those with joint pain, foam mattresses also promote proper spinal alignment and are hypoallergenic. Ergoflex offers a 30-day risk-free trial and next-day delivery, featuring high-quality memory foam and anti-allergenic properties, ensuring excellent support and comfort, especially for back pain sufferers.

Latex mattresses are becoming increasingly popular in Australia due to their natural, eco-friendly advantages, enhancing opportunities in the Australia mattress market. Made from rubber tree sap, they provide excellent support and durability while being naturally resistant to dust mites and allergens. Latex offers a resilient, firm feel, making it an ideal choice for those seeking a sustainable, long-lasting mattress that supports healthy sleep and proper body alignment.

Market Insights by Application

According to the Australia mattress market report, household mattresses are designed to deliver optimal comfort and support for daily use. They come in various options such as memory foam, latex, and innerspring, catering to different sleep preferences. These mattresses promote better sleep quality, posture, and overall health, making them essential for home comfort. Shop Australian-made mattresses at Forty Winks for personalised comfort and support, with trusted brands like King Koil and Sealy Posturepedic offering durable, high-quality choices. Enjoy free mattress recycling, bedMATCH technology, and fast delivery for the perfect night's sleep.

In the commercial sector, mattresses play a crucial role for businesses such as hotels, resorts, and rental properties, impacting the Australia mattress market revenue. High-quality commercial mattresses improve guest comfort, fostering customer satisfaction and repeat business. Built for durability and high usage, they provide consistent support and often feature hypoallergenic properties, ensuring a healthier environment for guests. As per ABS, the short-term resident arrivals reached 923,360 in February 2025, up 19% from the previous year, and total arrivals at 1,870,730 (a 4.7% increase). This population growth is expected to drive demand in housing, hotels, and the hospitality sector, further boosting mattress sales.

Market Analysis by Distribution Channel

Purchasing mattresses in-store allows customers to try them out firsthand, ensuring they select the right comfort and fit, which contributes to the growth of the Australia mattress market. Shoppers enjoy expert guidance, the chance to compare different mattress types, and immediate delivery options. Offline purchases also offer personalised customer service, easy returns, and the confidence of buying from trusted local retailers. According to ABS, department stores experienced a 1.5% increase (USD 28.4m) in February, indicating a rise in consumer spending that could benefit the mattress market.

Online mattress shopping provides convenience, enabling customers to explore a wide range of options from the comfort of their home, fuelling Australia mattress market expansion. It offers detailed reviews, easy price comparisons, and exclusive online discounts. With free delivery, flexible returns, and 24/7 availability, online platforms make it easier to find the perfect mattress. According to ABS, total online retail sales hit USD 4,507.8m in February 2025, reflecting a seasonally adjusted increase of 1.7% (USD 73.5m), following a 0.4% rise (USD 16.8m) in January 2025.

Australia Mattress Market Regional Insights

New South Wales Mattress Market Overview

According to the Australia mattress industry analysis, the New South Wales mattress market thrives due to urban expansion, with varied consumer preferences for comfort and quality. This drives innovation, competition, and a wide range of mattress options. In January 2025, Liverpool and Wollondilly Shire councils celebrated six months of mattress recycling, successfully recycling 765 mattresses, preventing 13.8 tonnes of waste, and aiming for a 99% waste diversion rate.

Queensland Mattress Market Trends

Queensland’s mattress market is benefiting from a strong focus on health and sustainability, with increased interest in eco-friendly and durable mattress options. Consumer demand for innovative designs and better sleep quality continues to rise. The 0.6% rise in dwelling unit approvals in Queensland in December 2024, with 3,302 units approved, signals growth in the housing sector. This increase is likely to drive demand for mattresses, especially in the new housing market, boosting mattress sales in Australia.

Western Australia Mattress Market Dynamics

Western Australia's mattress market is growing, driven by population growth and a demand for durable, high-quality mattresses. In 2023, the state recorded 40,293 new housing starts, reflecting market adjustments, according to the Australian Bureau of Statistics (ABS). Local trends show a rising preference for mattresses featuring advanced sleep technology and customizable comfort options.

Competitive Landscape

The Australia mattress market key players are prominent manufacturers of premium mattresses, bed bases, and sleep products. They are recognised for their focus on comfort, innovation, and sustainability, catering to both residential and commercial sectors, with a particular emphasis on mattresses designed to improve sleep quality and comfort.

Key Industry Players

The Comfort Group: Headquartered in Melbourne, Australia, The Comfort Group was established in 1992. It is a leading manufacturer of high-quality mattresses, bed bases, and sleep products. The company is renowned for its commitment to comfort, innovation, and sustainability, serving both residential and commercial markets across Australia.

Chiropedic Bedding Pty Ltd.: Founded in 1982, Chiropedic Bedding Pty Ltd. is based in Sydney, Australia. The company specialises in producing premium mattresses that focus on spinal health and comfort. Known for its high-quality craftsmanship and durable products, Chiropedic is a trusted brand in the Australian bedding market.

Dusk&Dawn Pty Ltd.: Dusk&Dawn Pty Ltd., established in 2015, is headquartered in Brisbane, Australia. The company focuses on providing innovative sleep solutions, particularly specialising in mattresses designed to enhance sleep quality and comfort. Dusk&Dawn combines modern technology with traditional craftsmanship to cater to the evolving needs of Australian consumers.

Sealy Posturepedic Australia: Sealy Posturepedic, established in 1956 and based in Sydney, Australia, is a renowned manufacturer of premium mattresses. Known for its advanced technology and commitment to sleep health, Sealy offers a wide range of mattresses designed to provide superior support and comfort for all types of sleepers.

Other key players in the Australia mattress market report are Joyce Corporation Ltd, A.H. Beard Pty Ltd., Sleeping Duck, Ecosa Group Pty. Ltd., John Cotton Australia Pty Ltd., Tempur Australia Pty Ltd., and Emma Sleep Pty. Ltd., among others.

Recent Developments

January 2025

Luxury mattress manufacturer Vispring opened its first flagship showroom in Melbourne, Australia. The showroom showcased Vispring’s handcrafted, premium natural material beds, marking a significant milestone in the brand's Australian expansion. Vispring aims to offer luxurious, bespoke mattresses for customers seeking exceptional quality and comfort.

February 2024

The teddy mattress brand launched in Australia, combining advanced technology with traditional craftsmanship to address children's spinal needs. The teddy Jr. Lux Mattress, designed for different age groups, offers comfort, support, and eco-friendly materials. The brand also focuses on sleep quality, durability, and sustainability, offering a 120-night trial.