The Australia wearables market is estimated to be valued at AUD 3.56 billion in 2024. It is expected to grow at a CAGR of 8.00% between 2025 and 2034 to reach almost AUD 7.69 billion by 2034.

Wearable devices encompass devices such as smartwatches, fitness trackers, augmented reality (AR) glasses, and wearable medical devices. These gadgets, designed for daily use, integrate seamlessly into users' lives, providing functionalities like health monitoring, fitness tracking, and connectivity. The Australia wearable market has grown rapidly due to advancements in technology, increasing health awareness, and the popularity of connected living.

Businesses and brands offer products with features like heart rate monitoring, GPS tracking, and smart notifications. The ongoing innovation in sensors, battery life, and design continues to drive the expansion and diversification of the wearables market. According to the Australian Bureau of Statistics, 22.4% of adults aged 18–64 met the physical activity guidelines in 2022, up from 17.0% in 2017–18. Additionally, over half (56.4%) engaged in at least 30 minutes of activity on five or more days, creating the need for health and fitness trackers.

Met Physical Activity Guidelines Aged 18-64

Smartwatches have become valuable for professionals and individuals by offering a variety of features such as notifications for calls, messages, and emails, fitness tracking, music playback, and contactless payment options, all while keeping traditional timekeeping functions. They provide convenience and connectivity by integrating with mobile apps and offering features like built-in GPS for accurate location tracking and NFC for contactless payments directly from the device without needing a smartphone nearby.

The advancements in the Australian wearables market have boosted the popularity of ear-worn devices such as wireless and smart earbuds. These devices offer users the convenience of listening to music, podcasts, or audiobooks while travelling, exercising, running, and more. They have become increasingly sophisticated, featuring noise cancellation, voice assistants, and touch controls, making them more functional and appealing to consumers.

Top 10 Wearables Companies in Australia

1. Huawei Device Co., Ltd.

Global Headquarters	China
Establishment	1987
Website	www.huawei.com

Huawei is a global leader in information and communications technology (ICT) infrastructure and smart devices, Huawei operates in over 170 countries, serving more than three billion people worldwide. The company has a workforce of 207,000 employees, with 55% engaged in research and development (R&D). In 2023, Huawei reported a revenue of CNY 704.2 billion and net profits of CNY 87 billion. The company invests significantly in R&D. Huawei's extensive portfolio includes telecom network equipment, IT products, cloud technology, digital power solutions, and smart devices.

2. Tfive Pty Ltd.

Global Headquarters	China
Establishment	2004
Website	www.oppostore.com.au

OPPO has grown substantially, expanding its business operations to over 60 countries and regions worldwide. The company employs more than 40,000 individuals dedicated to driving technological innovation, underscoring its commitment to research and development. OPPO's operating system, ColorOS, serves a massive user base of over 500 million globally, reflecting the widespread adoption and success of its software. These statistics highlight OPPO's extensive global reach, robust workforce, and significant user engagement, positioning it as a major player in the global smartphone and technology market.

3. Apple Pty Ltd.

Global Headquarters	United States
Establishment	1976
Website	www.apple.com

Apple Pty Ltd., the Australian subsidiary of Apple Inc., manages sales and services for Apple's products in Australia. Globally, Apple Inc. offers significant contributions from its flagship products like the iPhone, iPad, Mac, Apple Watch, and services. Apple is renowned for its innovation, quality, and commitment to privacy and environmental sustainability. The company continues to expand its services, including Apple Music, Apple TV+, and Apple Pay, contributing to its robust financial performance.

4. Samsung Electronics Australia Pty Limited

Global Headquarters	South Korea
Establishment	1969
Website	www.samsung.com

Samsung Electronics Australia Pty Limited is a subsidiary of Samsung Electronics Co., Ltd., a global leader in technology and consumer electronics. Samsung Electronics operates in various sectors, including mobile communications, consumer electronics, and device solutions. The company is known for its innovation in smartphones, TVs, home appliances, and semiconductor technologies. Samsung continues to invest in research and development, focusing on areas such as artificial intelligence, 5G, and IoT.

5. Nuheara Limited (Nuheara IP Pty Ltd.)

Global Headquarters	Australia
Establishment	2015
Website	www.nuheara.com

Nuheara Limited is an Australian company specializing in smart hearing technology. The company's flagship product, IQbuds, combines hearing aids with Bluetooth earbuds, offering enhanced hearing capabilities and wireless connectivity. The company focuses on developing affordable and accessible hearing solutions, leveraging advancements in audio processing and wireless technology to improve the quality of life for individuals with hearing impairments.

6. OnePlus Technology (Shenzhen) Co., Ltd. (Subsidiary of BBK Electronics)

Global Headquarters	China
Establishment	1995
Website	www.oneplus.in

OnePlus Technology, founded in 2013, is a Chinese consumer electronics manufacturer known for its high-performance smartphones. The company has expanded its product line to include smart TVs, wearables, and audio devices. OnePlus is renowned for its focus on quality, user experience, and innovative features. The company's flagship smartphones are known for their advanced features, such as the latest Snapdragon processors, high-refresh-rate displays, and Hasselblad camera systems, enhancing the user experience with cutting-edge technology.

7. Garmin Ltd.

Global Headquarters	United States
Establishment	1989
Website	www.garmin.com

Garmin Ltd. is a multinational technology company specializing in GPS technology for automotive, aviation, marine, outdoor, and fitness markets. The company is known for its innovation in wearable technology, including smartwatches and fitness trackers, which offer features such as heart rate monitoring, GPS tracking, and health metrics. Garmin continues to expand its product offerings and enhance its technology to cater to the growing demand for wearable and navigation devices.

8. Masimo Americas Inc.

Global Headquarters	United States
Establishment	1989
Website	www.masimo.com

Masimo is a global leader in noninvasive monitoring technologies, primarily serving the healthcare industry. Masimo's product portfolio includes advanced pulse oximeters, patient monitoring systems, and wearable health devices. The company focuses on improving patient outcomes and reducing the cost of care through innovative solutions that enhance the accuracy and reliability of patient monitoring.

9. Xiaomi Corporation

Global Headquarters	China
Establishment	2010
Website	www.mi.com

Xiaomi Corporation is a leading global consumer electronics and smart manufacturing company, focusing on smartphones and smart hardware connected by an Internet of Things (IoT) platform. Xiaomi has grown rapidly establishing a significant presence in over 100 countries and regions worldwide (Xiaomi). Xiaomi's vision is to make high-quality technology accessible to everyone. The company pursues innovation, operational efficiency, and high-quality user experiences, offering products at honest prices. Xiaomi's product lineup includes smartphones, smart home devices, lifestyle products, and more, with popular models such as the Xiaomi 14 series, Mi Smart Scale 2, and Xiaomi Electric Scooter 4 Pro Plus.

10. Fossil (Australia) Pty. Ltd.

Global Headquarters	United States
Establishment	1984
Website	www.fossil.com

Fossil (Australia) Pty. Ltd. is a subsidiary of Fossil Group, Inc., a global design, marketing, distribution, and innovation company known for its distinctive watches and accessories. Fossil has expanded its offerings to include bags, jewellery, and wearables. The company combines vintage and classic design with modern trends, ensuring high-quality, fashionable items that cater to a broad audience. Fossil's product lineup in Australia includes various categories like women's and men's watches, handbags, wallets, and jewellery.

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