Australia Gluten-Free Foods And Beverages Market Size, Share - Growth Analysis Report and Forecast Trends (2026-2035)

Market Overview

The Australia gluten-free foods and beverages market is moving from a medical niche to a mainstream grocery category. Coeliac households once relied on specialist brands, whereas national biscuit makers, global snack owners and both major supermarkets now compete for the same shopper.

Three forces shape demand: a strict legal definition requiring no detectable gluten, a large undiagnosed coeliac population targeted by Coeliac Australia campaigns, and supermarket own brand and online growth. Plain English allergen labelling became fully mandatory on 25 February 2026, tightening how wheat and gluten are declared.

In June 2026 Mondelez launched Oreo Gluten Free Original, in August 2026 Woolworths added a gluten free mudcake at AUD 10, and Coles reported fiscal 2026 eCommerce sales of AUD 5.6 billion.

Key Market Trends and Insights

• Strictest legal definition: Coeliac Australia states that a gluten free claim requires no detectable gluten, tested by sandwich ELISA with a quantification limit near 5 ppm, and oats cannot appear, so global recipes need reformulation for Australia.
• Large diagnosis gap: Coeliac Australia estimates that 1 in 70 Australians have coeliac disease and 80% are undiagnosed, while its screening programs aim to reach 155,000 children.
• Retailer scale and own brands: Coles reported Exclusive to Coles sales up 6.1% in fiscal 2026 and Woolworths reported own and exclusive brand sales up 5.5%, encouraging wider gluten free private label ranges.
• Mainstream brands enter: Mondelez priced Oreo Gluten Free Original at AUD 4.50 for a 95 gram pack and said 36.8% of Australian shoppers buy gluten free products, a signal that large snack owners now treat the category as core.

Australia Gluten-Free Foods And Beverages Market Size and Forecast

The market is shifting from specialist products sold to diagnosed coeliac households towards everyday gluten free formats stocked beside mainstream brands. Bakery and biscuits lead because familiar occasions translate easily into gluten free versions, while snacks and confectionery advance fastest as brands add convenience formats. Rice and maize remain the dominant flour base, but sorghum, millet and buckwheat grow faster as manufacturers seek better texture. Online retail gains share quickest, and New South Wales stays the largest state while Western Australia grows fastest. Regulation, diagnosis campaigns and retailer investment point to durable demand.

Key Takeaways: Australia Gluten-Free Foods And Beverages Market

Diagnosis Gap and Strict Rules Sustain Demand

Revenue is on course to rise by about 79% across the decade, from AUD 1,980.00 million in 2025 to AUD 3,545.88 million in 2035 at a 6.0% CAGR. Coeliac Australia estimates 80% of coeliac cases are undiagnosed, and its 2026 awareness campaign asks Australians to test for symptoms beyond the obvious.

Snacks, Alternative Grains and Online Channels Lead Growth

Bakery and Biscuits holds the largest revenue share, but Snacks and Confectionery grows at an estimated 7.0% CAGR, Sorghum, Millet and Buckwheat at 7.4% and Online Retail at 8.0% through 2035. Coles eCommerce sales rose 26.4% in fiscal 2026, and Woolworths group eCommerce rose 15.9%.

Mondelez Takes Oreo Gluten Free to Supermarket Shelves

Mondelez launched Oreo Gluten Free Original in June 2026, giving gluten free shoppers a global biscuit brand rather than a specialist substitute. The pack is oat free, which suits local labelling rules, and it was stocked across the major grocers within days.

• Recommended retail price of AUD 4.50 for a 95 gram pack
• Woolworths first, then Coles on 15 June and IGA on 18 June
• Made in Argentina and oat free to meet Australian gluten free rules

Australia Gluten-Free Foods And Beverages Market Report Summary

Key Insight

Strict labelling, a large undiagnosed coeliac population and retailer investment make this a structural category. Bakery leads, while snacks, alternative grains and online channels grow fastest across the forecast period.

Key Trends in the Australia Gluten-Free Foods And Beverages Market

The Australia gluten-free foods and beverages market is being shaped by dedicated gluten free venues, awareness campaigns, tighter allergen labelling and faster delivery.

August 2026 - TWØBAYS Opens Fully Gluten Free Freehouse in Collingwood

• Twobays Brewing opened The Freehouse at 118 Rokeby Street, Collingwood, in August 2026 with 15 core taps and five seasonal taps.
• The venue is entirely gluten free, with a Latin American menu by chef Matt Kennedy.
• Dedicated venues give coeliac drinkers a trusted outlet and extend demand beyond packaged retail into hospitality.

March 2026 - Coeliac Australia Runs 2026 Awareness Campaign on Hidden Symptoms

• Coeliac Australia framed its 2026 awareness week around the theme Could it be coeliac disease, urging people to look beyond obvious symptoms.
• It repeated that about 1 in 70 Australians have the condition and an estimated 80% remain undiagnosed.
• More diagnoses translate into new strict gluten free households, a durable source of repeat purchasing.

February 2026 - Plain English Allergen Labelling Becomes Fully Mandatory

• The transition for Plain English Allergen Labelling ended on 25 February 2026 under Standard 1.2.3 of the Food Standards Code.
• Packs containing wheat flour must state wheat and gluten in the summary, while barley, oats or rye require a gluten statement.
• Clearer declarations reduce shopper uncertainty and add compliance work for suppliers.

December 2025 - Coles and Uber Eats Widen On-Demand Grocery Range

• Coles announced in December 2025 that up to 17,000 products, a 50% increase, would be available through Uber Eats.
• Uber Eats became the exclusive on-demand delivery partner from 26 December 2025.
• Faster delivery suits shoppers who need specific gluten free items quickly and supports online channel growth.

Key Insight

Awareness campaigns, clearer allergen declarations and faster delivery are widening the shopper base. Dedicated gluten free venues show the category extending from grocery shelves into hospitality across the forecast period.

Recent Market Developments in the Australia Gluten-Free Foods And Beverages Market

Recent developments, presented from the most recent, show the Australia gluten-free foods and beverages market moving from bakery launches into biscuit brands and local manufacturing investment.

August 2026 - Woolworths Launches Permanent Gluten Free Chocolate Mudcake

• Woolworths announced on 19 August 2026 a Free From Gluten Chocolate Mudcake at AUD 10, on shelves from 24 August 2026.
• Bakery merchandise manager Donald Keith said wheat flour was replaced with a gluten free blend designed to hold moisture.
• It joins classic chocolate, white chocolate and caramel mudcakes in supermarkets and Metro stores.

July 2026 - Orgran Highlights Local Manufacturing Investment in Carrum Downs

• Orgran, operated by Roma Food Products, said in July 2026 that it keeps investing in local manufacturing, jobs and product innovation.
• All products are made at Carrum Downs in Melbourne, with in-house buckwheat milling and exports to Europe, Asia and the Middle East.
• Local milling supports quality control in pasta, crispbread and pancake mixes.

June 2026 - Mondelez Launches Oreo Gluten Free Original in Australia

• Mondelez released Oreo Gluten Free Original in June 2026 at AUD 4.50 for a 95 gram pack.
• Woolworths stocked it first, followed by Coles on 15 June and IGA on 18 June.
• The Australian version is oat free, so it can carry a gluten free claim under local rules.

April 2026 - Arnott's Takes Gluten Free Tim Tam to United Kingdom Grocers

• Arnott's Group rolled out Tim Tam Original Gluten Free in Sainsbury's from 19 April 2026 and Tesco from 27 April 2026.
• The pack retails at GBP 3.50 and follows a gold medal at the Free From Food Awards in 2025.
• Export demand adds scale for an Australian gluten free recipe.

Key Insight

Recent activity combines bakery innovation, global biscuit brand entry and export interest. The launches show supermarkets and manufacturers treating gluten free as a permanent range, not a seasonal extension.

Australia Gluten-Free Foods And Beverages Industry Segmentation

The Expert Market Research’s report on the Australia Gluten-Free Foods And Beverages Market offers a detailed analysis of the market based on the following segments.

Market Breakup by Product Type

• Bakery and Biscuits
• Pasta and Cereals
• Snacks and Confectionery
• Beverages
• Others

Bakery and Biscuits leads, as Woolworths added a permanent gluten free chocolate mudcake in August 2026 and Mondelez brought Oreo Gluten Free Original to supermarkets in June 2026. Snacks and Confectionery grows fastest at an estimated 7.0% CAGR through 2035, helped by Simply Wize churros reaching Woolworths in May 2025. Pasta and Cereals rests on Orgran pasta, crispbreads and buckwheat pancake mix, made at Carrum Downs. Beverages cover gluten free beer, cider and seltzer, where Twobays opened a fully gluten free venue in August 2026. Others include frozen pizzas and ready meals such as Coles Finest dishes listed in May 2025.

Market Breakup by Ingredient Base

• Rice and Maize
• Sorghum, Millet and Buckwheat
• Tapioca and Potato Starch
• Pulses and Legumes
• Others

Rice and Maize leads because both flours are neutral, low cost and widely available, and the Arnott's gluten free biscuit blend combines maize, tapioca, rice and sorghum. Sorghum, Millet and Buckwheat grows fastest at an estimated 7.4% CAGR through 2035, as Twobays brews with sorghum, millet, rice, buckwheat and corn and Orgran mills buckwheat in house. Tapioca and Potato Starch supplies elasticity for breads and biscuits, while Pulses and Legumes, including soy, add protein to pasta and crisps. Others include almond, coconut and quinoa flours, and oats remain excluded from any Australian gluten free claim.

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience and Independent Stores
• Specialty and Health Food Stores
• Online Retail
• Others

Supermarkets and Hypermarkets lead because Woolworths reported Australian Food sales of AUD 53.9 billion and Coles supermarket sales of AUD 41.5 billion in fiscal 2026. Online Retail grows fastest at an estimated 8.0% CAGR through 2035, as Coles eCommerce sales rose 26.4% to AUD 5.6 billion and Uber Eats widened the Coles range in December 2025. Convenience and Independent Stores gain from IGA stocking Oreo Gluten Free from 18 June 2026. Specialty and Health Food Stores serve coeliac shoppers, supported by Coeliac Australia expos in Sydney in August 2026 and Melbourne in October 2026. Others include foodservice, cafes and direct sales.

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Western Australia
• South Australia
• Others

New South Wales dominates with 8.67 million residents in March 2026 and the Coeliac Australia expo at Randwick in August 2026, and it grows at an estimated 5.8% CAGR through 2035. Western Australia is fastest at an estimated 6.8%, as its population grew 2.1% in the year to March 2026. Victoria, at an estimated 6.0%, hosts Twobays, Orgran and Momentum Foods plus the Melbourne expo of October 2026. Queensland grows at 6.4% on 5.74 million residents, and South Australia at 5.5%. Others covers Tasmania, the ACT and the Northern Territory, growing at an estimated 5.6%.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Competitive Landscape in the Australia Gluten-Free Foods And Beverages Market

Competition combines supermarket own brands, national biscuit makers, global snack owners and specialist gluten free manufacturers. Barriers include strict no detectable gluten testing, dedicated production lines to avoid cross-contact, Coeliac Australia endorsement and shelf access at the two major grocers.

Woolworths Group

Woolworths Group operates Woolworths supermarkets and Metro stores nationwide and sells gluten free lines under its Free From label alongside brands such as Helga's. In August 2026 it launched a permanent Free From Gluten Chocolate Mudcake at AUD 10. Fiscal 2026 results, reported on 26 August 2026, showed Australian Food sales of AUD 53.9 billion and group eCommerce sales of AUD 10.6 billion, up 15.9%.

Coles Group

Coles Group, led by chief executive Leah Weckert, runs Coles supermarkets and lists gluten free lines under its own brands, including Coles Finest ready meals noted in May 2025. Fiscal 2026 results of 25 August 2026 showed supermarket sales of AUD 41.5 billion and eCommerce sales of AUD 5.6 billion, up 26.4%. In December 2025 Uber Eats became its exclusive on-demand partner.

Arnott's Group

Arnott's Group, founded in Newcastle in 1865, runs 16 manufacturing sites and makes Coeliac Australia endorsed gluten free Tim Tam, Mint Slice, Scotch Finger, Jatz and Shapes. It introduced Gluten Free Cookies and Cream biscuits in April 2025. In April 2026 Tim Tam Original Gluten Free reached Sainsbury's and Tesco in the United Kingdom at GBP 3.50.

Mondelez International

Mondelez International owns the Oreo brand sold in Australia. In June 2026 it launched Oreo Gluten Free Original in a 95 gram pack at AUD 4.50, stocked first at Woolworths and then Coles and IGA. The Australian pack is made in Argentina and is oat free, which allows the gluten free claim locally. Mondelez said 36.8% of Australian shoppers buy gluten free products.

Other players operating in the Australia gluten-free foods and beverages market include TWØBAYS Brewing Co, Orgran, Momentum Foods, Sanitarium, and Goodman Fielder, alongside specialist bakeries, pasta and cereal makers, craft gluten free brewers and own brand suppliers serving supermarkets, health food stores and online retailers across Australia.

Key Insight

Competition rests on gluten testing rigour, endorsement, shelf access and brand strength rather than price. Supermarkets and biscuit makers anchor volume, while specialists compete through dedicated facilities and grain expertise.