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Report Overview
The Australia professional hair care market, valued at AUD 327.03 million in 2025, has experienced notable growth, driven by products designed to nourish and improve hair health, targeting issues such as dryness, damage, and frizz. The market is projected to grow at a compound annual growth rate (CAGR) of 4.60% from 2026 to 2035, potentially reaching AUD 512.75 million by 2035, as it offers customised solutions for various hair types and conditions, ensuring optimal care and styling.
- As per the ABS, in 2023, 49% of hairdressers worked full-time hours in Australia.
- As per ABS, in May 2024, Victoria accounted for 21.6% of all hairdressers in the industry.
- Further, in May 2024, Queensland accounted for 21.7% of all hairdressers in the industry.
Compound Annual Growth Rate
4.6%
Value in AUD million
2026-2035
The Australia professional hair care market is experiencing growth, with hair straightening and perming products leading the way by providing a sleek and polished look for hair. These products offer both temporary and permanent straightening options, allowing individuals to switch between curly and straight styles. Additionally, straighteners help protect hair from heat damage with the inclusion of heat-protecting ingredients. Hair dryers provide efficiency and versatility through advanced technologies such as ceramic and ionic features. They are widely used in both salons and homes, meeting consumer demand for quick drying, hair health protection, and personalized styling. In May 2024, Dyson launched a new supersonic hair dryer “Dyson Supersonic R” exclusively for hair stylists.
| Australia Professional Haircare Market Report Summary | Description | Value |
| Base Year | AUD million | 2025 |
| Historical Period | AUD million | 2019-2025 |
| Forecast Period | AUD million | 2026-2035 |
| Market Size 2025 | AUD million | 327.03 |
| Market Size 2035 | AUD million | 512.75 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 4.60% |
| CAGR 2026-2035 - Market by Region | Australian Capital Territory | 5.3% |
| CAGR 2026-2035 - Market by Region | Western Australia | 5.2% |
| CAGR 2026-2035 - Market by Product Type | Hair Colouring | 5.4% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 7.8% |
| 2025 Market Share by Region | Western Australia | 15.8% |
The Australia professional hair care market dynamics and trends are driven by a focus on protecting hair from damage caused by chemicals like sulfates and parabens, which are often present in traditional hair care products. There is a growing trend towards using natural ingredients such as botanical extracts in these products. Moreover, the inclusion of vitamins, peptides, and other compounds in hair care products is increasing to promote scalp health, repair damage, and address various hair concerns. Additionally, to streamline hair care routines and save time, cleansing, treatment, and conditioning functionalities are integrated into multifunctional hair care products.
"Australia Professional Hair Care Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Hair Colouring
- Styling Agent
- Shampoo and Conditioning
- Straightening and Perming Product
- Others
Market Breakup by Gender
- Male
- Female
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Pharmacy
- Speciality Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Professional Hair Care Market Share
Supermarkets and hypermarkets hold a major share of the Australia professional hair care market due to their extensive product range, competitive pricing, convenience, and trusted brand availability. They serve as convenient outlets where consumers can find a wide variety of professional hair care products alongside their regular shopping needs.
| CAGR 2026-2035 - Market by | Product Type |
| Hair Colouring | 5.4% |
| Styling Agent | 4.9% |
| Shampoo and Conditioning | XX% |
| Straightening and Perming Product | XX% |
| Others | XX% |
Leading Companies in the Australia Professional Hair Care Market
The growth of the professional hair care market is fuelled by rising demand for natural and organic products, customisation and personalisation, advanced hair repair and treatment options, technological integration, and sustainability and ethical practices.
- Kao Australia Pty. Limited
- L'Oréal Australia Pty Ltd.
- Henkel Australia Pty Ltd.
- Bhave Haircare Pty Ltd.
- BondiBoost
- De Lorenzo Hair and Cosmetic Research Pty Ltd. (De Lorenzo)
- Evo labs Pty Ltd.
- Kevin Murphy Group Pty Ltd.
- Costralia Pty Ltd.
- Natural Australian Kulture Pty Ltd.
- Others
Pricing Plans
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 4.60% between 2026 and 2035.
Based on the product type, the professional hair care market is bifurcated into hair colouring, styling agents, shampoo, and conditioning, strengthening and perming products, and others.
Key players in the professional hair care industry are Kao Australia Pty. Limited, L'Oréal Australia Pty Ltd., Henkel Australia Pty Ltd., Bhave Haircare Pty Ltd., BondiBoost, De Lorenzo Hair and Cosmetic Research Pty Ltd. (De Lorenzo), Evo labs Pty Ltd., Kevin Murphy Group Pty Ltd., Costralia Pty Ltd., and Natural Australian Kulture Pty Ltd., among others.
Based on gender, the professional hair care market is divided into male and female.
The professional hair care market is divided into supermarkets and hypermarkets, convenience stores, speciality stores, online, and others, based on the distribution channel.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
In 2025, the Australia professional hair care market reached an approximate value of AUD 327.03 million.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around AUD 512.75 million by 2035.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Gender |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Trade Data Analysis |
|
| Competitive Landscape |
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| Companies Covered |
|
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