Report Overview

The Australia professional hair care market, valued at AUD 327.03 million in 2025, has experienced notable growth, driven by products designed to nourish and improve hair health, targeting issues such as dryness, damage, and frizz. The market is projected to grow at a compound annual growth rate (CAGR) of 4.60% from 2026 to 2035, potentially reaching AUD 512.75 million by 2035, as it offers customised solutions for various hair types and conditions, ensuring optimal care and styling.

2025

Base Year

2019-2025

Historical Year

2026-2035

Forecast Year

  • As per the ABS, in 2023, 49% of hairdressers worked full-time hours in Australia.
  • As per ABS, in May 2024, Victoria accounted for 21.6% of all hairdressers in the industry.
  • Further, in May 2024, Queensland accounted for 21.7% of all hairdressers in the industry.

Australia Professional Hair Care Market Growth

Compound Annual Growth Rate

Value in AUD million

4.6%

2026-2035


Australia Professional Hair Care Market Outlook

*this image is indicative*

The Australia professional hair care market is experiencing growth, with hair straightening and perming products leading the way by providing a sleek and polished look for hair. These products offer both temporary and permanent straightening options, allowing individuals to switch between curly and straight styles. Additionally, straighteners help protect hair from heat damage with the inclusion of heat-protecting ingredients. Hair dryers provide efficiency and versatility through advanced technologies such as ceramic and ionic features. They are widely used in both salons and homes, meeting consumer demand for quick drying, hair health protection, and personalized styling. In May 2024, Dyson launched a new supersonic hair dryer “Dyson Supersonic R” exclusively for hair stylists.

Australia Professional Haircare Market Report Summary Description Value
Base Year AUD million 2025
Historical Period AUD million 2019-2025
Forecast Period AUD million 2026-2035
Market Size 2025 AUD million 327.03
Market Size 2035 AUD million 512.75
CAGR 2019-2025 Percentage XX%
CAGR 2026-2035 Percentage 4.60%
CAGR 2026-2035 - Market by Region Australian Capital Territory 5.3%
CAGR 2026-2035 - Market by Region Western Australia 5.2%
CAGR 2026-2035 - Market by Product Type Hair Colouring 5.4%
CAGR 2026-2035 - Market by Distribution Channel Online 7.8%
2025 Market Share by Region Western Australia 15.8%

Australia Professional Hair Care Market Report

The Australia professional hair care market dynamics and trends are driven by a focus on protecting hair from damage caused by chemicals like sulfates and parabens, which are often present in traditional hair care products. There is a growing trend towards using natural ingredients such as botanical extracts in these products. Moreover, the inclusion of vitamins, peptides, and other compounds in hair care products is increasing to promote scalp health, repair damage, and address various hair concerns. Additionally, to streamline hair care routines and save time, cleansing, treatment, and conditioning functionalities are integrated into multifunctional hair care products.

Australia Professional Hair Care Market Segmentation

"Australia Professional Hair Care Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Hair Colouring
  • Styling Agent
  • Shampoo and Conditioning
  • Straightening and Perming Product
  • Others

Market Breakup by Gender

  • Male
  • Female

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Pharmacy
  • Speciality Stores
  • Online
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

Australia Professional Hair Care Market Share

Supermarkets and hypermarkets hold a major share of the Australia professional hair care market due to their extensive product range, competitive pricing, convenience, and trusted brand availability. They serve as convenient outlets where consumers can find a wide variety of professional hair care products alongside their regular shopping needs.

CAGR 2026-2035 - Market by Product Type
Hair Colouring 5.4%
Styling Agent 4.9%
Shampoo and Conditioning XX%
Straightening and Perming Product XX%
Others XX%

Leading Companies in the Australia Professional Hair Care Market

The growth of the professional hair care market is fuelled by rising demand for natural and organic products, customisation and personalisation, advanced hair repair and treatment options, technological integration, and sustainability and ethical practices.

  • Kao Australia Pty. Limited
  • L'Oréal Australia Pty Ltd.
  • Henkel Australia Pty Ltd.
  • Bhave Haircare Pty Ltd.
  • BondiBoost
  • De Lorenzo Hair and Cosmetic Research Pty Ltd. (De Lorenzo)
  • Evo labs Pty Ltd.
  • Kevin Murphy Group Pty Ltd.
  • Costralia Pty Ltd.
  • Natural Australian Kulture Pty Ltd.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 4.60% between 2026 and 2035.

Based on the product type, the professional hair care market is bifurcated into hair colouring, styling agents, shampoo, and conditioning, strengthening and perming products, and others.

Key players in the professional hair care industry are Kao Australia Pty. Limited, L'Oréal Australia Pty Ltd., Henkel Australia Pty Ltd., Bhave Haircare Pty Ltd., BondiBoost, De Lorenzo Hair and Cosmetic Research Pty Ltd. (De Lorenzo), Evo labs Pty Ltd., Kevin Murphy Group Pty Ltd., Costralia Pty Ltd., and Natural Australian Kulture Pty Ltd., among others.

Based on gender, the professional hair care market is divided into male and female.

The professional hair care market is divided into supermarkets and hypermarkets, convenience stores, speciality stores, online, and others, based on the distribution channel.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

In 2025, the Australia professional hair care market reached an approximate value of AUD 327.03 million.

The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around AUD 512.75 million by 2035.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

Report Features Details
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Gender
  • Distribution Channel
  • Region
Breakup by Product Type
  • Hair Colouring
  • Styling Agent
  • Shampoo and Conditioning
  • Straightening and Perming Product
  • Others
Breakup by Gender
  • Male
  • Female
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Pharmacy
  • Speciality Stores
  • Online
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australia Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Trade Data Analysis
  • Major Exporting Countries
    • By Value
    • By Volume
  • Major Importing Countries
    • By Value
    • By Volume
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Kao Australia Pty. Limited
  • L'Oréal Australia Pty Ltd.
  • Henkel Australia Pty Ltd.
  • Bhave Haircare Pty Ltd.
  • BondiBoost
  • De Lorenzo Hair and Cosmetic Research Pty Ltd. (De Lorenzo)
  • Evo labs Pty Ltd.
  • Kevin Murphy Group Pty Ltd.
  • Costralia Pty Ltd.
  • Natural Australian Kulture Pty Ltd.
  • Others

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