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Report Overview
The Australia potato chips market, valued at AUD 582.77 million in 2025, has seen substantial growth, driven by their appeal as a quick, easy, and portable snack for busy consumers. The market is forecast to grow at a compound annual growth rate (CAGR) of 5.60% from 2026 to 2035, potentially reaching AUD 1004.93 million by 2035, as they are often an affordable snack option, making them accessible to a wide consumer base.
- As per the AIHW, for young individuals aged 14–18, 5.7% of the energy intake came from snack food which includes potato and corn chips.
- According to the NIH, among the most common snack foods consumed, crisps and extruded snacks constituted 5.6% of the share.
- A 2.3% change in dietary energy per capita per day from snack foods in 2020-21 was observed in Australia.
Compound Annual Growth Rate
5.6%
Value in AUD million
2026-2035
Based on distribution channels, supermarkets and hypermarkets are boosting the Australia potato chips market.
Supermarkets and hypermarkets account for a significant portion of the Australia potato chips market share as they are convenient destinations for on-the-go shopping for individuals and offer various product ranges for different brands to cater to the diverse needs of consumers. Purchasing potatoes would be easily accessible and convenient for individuals while doing their regular grocery shopping. It also offers a bulk purchasing option while providing competitive prices.
The Australia potato chips market developments have led to the integration of baked potato chips as they are widely consumed by individuals, and it is perceived as a healthier alternative to regular potato chips. It contains low fats and calories which helps them to manage their intake of saturated fats.
Companies are adopting sustainable practices such as ethically and sustainably sourcing, using eco-friendly packaging options, and implementing energy-efficient manufacturing processes as individuals are increasingly becoming environment and health-conscious and seek products that are healthy and sustainable thus boosting the Australia potato chips market growth.
The Smith's Snackfood Company Pty Ltd has launched baked potato chips which have 50% less fat as Australians are increasingly adopting healthier options in foods and drinks. It will serve the diverse needs of health-conscious consumers.
| Australia Potato Chips Market Report Summary | Description | Value |
| Base Year | AUD million | 2025 |
| Historical Period | AUD million | 2019-2025 |
| Forecast Period | AUD million | 2026-2035 |
| Market Size 2025 | AUD million | 582.77 |
| Market Size 2035 | AUD million | 1004.93 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 5.60% |
| CAGR 2026-2035 - Market by Region | Australian Capital Territory | 6.4% |
| CAGR 2026-2035 - Market by Region | Queensland | 5.0% |
| CAGR 2026-2035 - Market by Product | Baked | 6.1% |
| CAGR 2026-2035 - Market by Sales Channel | Others | 6.1% |
| 2025 Market Share by Region | Queensland | 19.4% |
"Australia Potato Chips Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Baked
- Fried
Market Breakup by Flavour
- Plain/Salted
- Flavored
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Channel
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Potato Chips Market Share
Baked potato chips are widely consumed by individuals who prefer a healthier snack option. It is perceived as a healthier alternative to traditional fried potato chips while still offering similar flavours and textures. Baked potato chips are popular among health-conscious consumers looking to reduce their intake of fried foods without compromising on taste, making them a preferred choice in the snack market.
| CAGR 2026-2035 - Market by | Region |
| Australian Capital Territory | 6.4% |
| Queensland | 5.0% |
| New South Wales | 4.5% |
| Victoria | XX% |
| Western Australia | XX% |
| Others | XX% |
Leading Companies in the Australia Potato Chips Market
The growth of the potato chips market is fuelled by evolving changes in consumer needs and preferences towards on-the-go snacking options and healthy products leading to product innovations and developments by producers.
- The Smith's Snackfood Company Pty Ltd
- Snack Brands Australia
- Tyrrells Crisps Holdings Pty Limited
- Kellanova
- Tixana Pty Limited
- Griffin's Foods Limited
- Others
Pricing Plans
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 5.60% between 2026 and 2035.
Based on the product type, the potato chips market is bifurcated into baked and fried.
Key players in the industry are The Smith's Snackfood Company Pty Ltd, Snack Brands Australia, Tyrrells Crisps Holdings Pty Limited, Kellanova, Tixana Pty Limited, and PepsiCo Australia Holdings Pty Ltd among others.
Based on flavour, the potato chips market is divided into plain/salted and flavoured.
The different distribution channels in the potato chips market include supermarkets and hypermarkets, convenience stores, online channels, and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, and Western Australia among others.
In 2025, the Australia potato chips market reached an approximate value of AUD 582.77 million.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around AUD 1004.93 million by 2035.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Flavour |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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