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Report Overview
The Australia men’s grooming products market is estimated to be valued at AUD 842.03 million in 2025. It is expected to grow at a CAGR of 5.30% between 2026 and 2035 to reach almost AUD 1411.27 million by 2035.
- As per the ABS, the population of males aged between 25-29 have increased by 50,618 in 2022-23, thus stimulating market demand.
- Increasing use of organic skin care products that are eco-friendly and sustainable.
- Gross disposable income increased by 3.7% to AUD 139,064 per household between 2020-21 and 2021-22.
Compound Annual Growth Rate
5.3%
Value in AUD million
2026-2035
Shave/beard care has been driving the Australia men’s grooming products market growth, based on type, as it contributes to personal hygiene, and appearance and boosts self-confidence.
Men prefer a clean-shaved look or a well-groomed beard which stimulates the use of shave and beard care products that maintain and promote a neat and polished appearance. They use shaving creams, gels, beard oils, balms, and waxes to facilitate soothing and hydrating their skin. To reduce friction and minimize the risk of cuts, the use of pre-shave oils and lotion to provide skin protection is preferred. It also promotes hygiene by removing impurities from the skin while maintaining optimal skin health.
Increasing use of organic products is driving the Australia men’s grooming products market growth as these products are eco-friendly and sustainable and are less prone to cause sensitivity or an adverse reaction. It also contains CBD-infused products from face creams to shampoos and body washes due to its anti-inflammatory and anti-ageing properties. Cremo, a US men’s shave brand has recently launched its product range in Australia with an extensive line of men’s beard, hair styling, body wash, shave prep and skin care products.
| Australia Men's Grooming Products Market Report Summary | Description | Value |
| Base Year | AUD million | 2025 |
| Historical Period | AUD million | 2019-2025 |
| Forecast Period | AUD million | 2026-2035 |
| Market Size 2025 | AUD million | 842.03 |
| Market Size 2035 | AUD million | 1411.27 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 5.30% |
| CAGR 2026-2035 - Market by Region | Australian Capital Territory | 6.0% |
| CAGR 2026-2035 - Market by Region | Others | 5.5% |
| CAGR 2026-2035 - Market by Price Category | Mass | 5.8% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Channels | 6.0% |
| Market Share by Region | New South Wales | XX% |
"Australia Men’s Grooming Products Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Hair Care
- Shampoo
- Conditioners
- Styling Products
- Others
- Skin Care
- Face Wash
- Moisturisers
- Others
- Shave/Beard Care
- Shaving Cream
- Beard Oil
- Others
Market Breakup by Price Category
- Mass
- Premium
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Men’s Grooming Products Market Share
Speciality stores and online channels are highly considered as they offer a curated selection and often provide personalised advice, which appeals to consumers seeking quality and expertise. Online platforms offer convenience, a wide range of choices, and the ability to compare prices and reviews easily, attracting tech-savvy consumers and those preferring the ease of shopping from home.
| CAGR 2026-2035 - Market by | Region |
| Australian Capital Territory | 6.0% |
| Others | 5.5% |
| Queensland | 4.8% |
| New South Wales | XX% |
| Victoria | XX% |
| Western Australia | XX% |
Leading Companies in the Australia Men’s Grooming Products Market
The growth of the men’s grooming products market is fuelled by the increasing use of organic and eco-friendly products and for maintaining personal hygiene and appearance.
- The Procter & Gamble Company
- Beiersdorf AG
- L’ORÉAL SA
- Unilever Plc
- The Bearded Chap
- Others
Pricing Plans
Upto 15% Off
AUD
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$2749 $2499
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$3849 $3499
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$4949 $4499
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Key Questions Answered in the Report
The Australia men’s grooming products market was valued at AUD 842.03 million in 2025.
The market is projected to grow at a CAGR of 5.30% between 2026 and 2035.
The revenue generated from the market is expected to reach AUD 1411.27 million in 2035.
Based on the type, the men’s grooming products market is bifurcated into hair care, skin care, and shave/beard care.
Key players in the industry are The Procter & Gamble Company, Beiersdorf AG, L’ORÉAL SA, Unilever Plc, and The Bearded Chap among others.
Based on price category, the men’s grooming products market is divided into mass and premium.
The different distribution channels in the men’s grooming products market include supermarkets and hypermarkets, convenience stores, speciality stores, online, and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Price Category |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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