Australia Fantasy Sports Market Size, Share and Outlook - Growth Analysis Report and Forecast Trends (2026-2035)

Key Market Trends and Insights

• The Australian Capital Territory dominated the overall Australia fantasy sports market in 2025 and is projected to grow at a CAGR of 11.9% over the forecast period.
• By sport type, football/soccer is expected to grow at a CAGR of 11.5% over the forecast period.
• By platform, the mobile/app-based category is projected to witness a CAGR of 11.7% over the forecast period.

Market Size & Forecast

• Market Size in 2025: AUD 1295.12 million
• Projected Market Size in 2035: AUD 3483.38 million
• CAGR from 2026 to 2035: 10.40%
• Fastest-Growing Regional Market: Australian Capital Territory

The rising involvement of sophisticated analytics, player statistics, and AI-based performance insights boosts the Australia fantasy sports market growth, as a result of which the platforms can offer a dynamic scoring system and more complex strategic gameplay, which leads to more user engagement. Additionally, there is the growth of multi-sport and year-round fantasy leagues, which promote ongoing participation other than single tournaments. Competition sites are adding content with an increasing number of competitions, both in the domestic and international arenas, where users can interact with a variety of sports at the same time. Such changes expand the scope of active users and raise the frequency of interaction on the platform, and all of these contribute to the long-term growth of the fantasy sports ecosystem.

Governing bodies of sports and even organizers of sports tourism are turning to fantasy games and gaming platforms to enhance interaction with fans and engagement, even after viewing live matches. Fantasy games help to engage followers with the actions of players, the performance of the team, and the results of the matches more attentively, which improves the overall experience of watching the game. These sites also serve broadcasters and sponsors by maintaining an interest among the audience throughout multi-week tournaments and provide more digital points of contact with fans, accelerating further demand in the Australia fantasy sports market. For example, in June 2025, the Rugby Championship was pre-empted by the Fantasy Rugby Championship, which is a fan-created competition to form fantasy teams with the players of all four participating countries, produced by New Zealand Rugby, Rugby Australia, Unión Argentina de Rugby, SA Rugby, and SANZAAR.

Recent Developments

February 2026 - SuperCoach Partnered with Tabcorp for 2026 Season to Enhance Fan Engagement

SuperCoach announced its partnership with Tabcorp regarding support of its 2026 fantasy sports season, which will feature improved odds functionality and content access to various sports leagues. The partnership enhances user participation in its massive player base, which will help the company to grow further and embrace the digital landscape in the Australia fantasy sports market.

October 2025 - Dream11 Announced Global Fantasy Sports Expansion, Including Australia

Dream11 disclosed its plans to grow the fantasy sports operation to various foreign markets, such as Australia. The relocation will open up fantasy competitions in other sports like cricket and soccer, growing the international base and competition on the platform, which, in turn, would be beneficial to further user engagement and expansion in the market.

November 2023 - SuperCoach Was Named the Official Fantasy Game of the Big Bash League

Cricket Australia chose the official fantasy sports game of the KFC Big Bash League (BBL) to be SuperCoach. The partnership merges fantasy gameplay with one of the most successful cricketing events in Australia, which increases the involvement of fans and enhances online interaction, thus contributing to the further development of the Australia fantasy sports market.

February 2023 - Dabble Acquired Moneyball Australia to Expand Fantasy and Social Betting Ecosystem

As part of its growth strategy, Australian wagering platform Dabble purchased daily mobile fantasy sports and betting platform Moneyball Australia. The program saw Moneyball users incorporated into the social betting system of Dabble, enhancing the online sports participation and contributing to the industry expansion.

Key Drivers and Trends

Development of Integrated Sports Betting and Fantasy Ecosystems

The merging of sports betting, racing, and fantasy contests into single digital platforms is boosting the levels of engagement in the market to a significant extent. Multi-product ecosystems are on the rise and enable users to engage in various sports entertainment formats on a single account, thus enhancing convenience and retaining users. In line with this Australia fantasy sports market trend, in March 2023, PlayUp announced the first combined sportsbook, racebook, and daily fantasy sports (DFS) platform in the world, where a customer can access betting and fantasy data contests using a single wallet and log in and easily transition between products.

Strategic Acquisitions Strengthening Fantasy Sports Technology Capabilities

The Australia fantasy sports market is witnessing the acquisition of companies that are enhancing technological capacity as well as fostering quick innovation. Media and gaming business organizations are increasingly buying targeted technology companies to add more features to the platforms and to facilitate the creation of new fantasy formats. For example, in July 2025, News Corp Australia took over Vapormedia, the technology platform that runs the SuperCoach fantasy sports ecosystem, and in-house its development infrastructure. The action also allows the company to innovate its products faster, increase the platform's performance, and enter more fantasy competitions in a variety of sports.

Gameplay Innovation Through Variable Player Pricing Boosts Engagement

Innovation in fantasy sports gameplay is a key driver of growth in the Australian fantasy sports industry as platforms create more skill-based, strategic contest formats that enhance player engagement and retention. Market participants including SuperCoach, Draftstars (DraftDay), and MyClubTap (Vinfotech) are developing interactive features, smartphone enhancements, and league adjustments to engage fans across a range of sports. For instance, Fantasy Super Rugby Pacific 2026 included variable player prices, which increased participation from both novice and seasoned fantasy players and added a performance-based approach to squad selection.

Launch of Fantasy Platforms for Emerging and Domestic Leagues

Fantasy competitions create significant opportunities in the Australia fantasy sports market, driven by the increasing popularity of fantasy contests across emerging and domestic sports leagues. Platform providers are also launching fantasy formats that are associated with other sports in order to expand their product and capture new fan segments. In line with this approach, in September 2023, News Corp Australia established the SuperCoach NBL fantasy platform for the National Basketball League, which will allow basketball fans to engage in fantasy competitions based on the league season. These product extensions aid portfolio expansion without losing users in various sports calendars.

Entry of International Fantasy Sports Platforms Expanding Market Competition

Innovation and competition in the fantasy sports market in Australia are escalating due to the entry and growth of global fantasy sports operators. International platforms are introducing more advanced contest formats, broader global sports coverage, and cross-border player participation. This trend is prompting local operators to enhance their services and improve platform functionality. The ongoing internationalization is shaping the competitive environment and increasing the population of users of fantasy gaming platforms. For example, in August 2023, Starzplay launched a free-to-play Web3 fantasy sports game allowing fans to predict Serie A match outcomes and win prizes.

Australia Fantasy Sports Market Share

By sports type, basketball witnesses strong demand due to rising fan engagement and the expansion of dedicated fantasy basketball platforms

The increase in participation in the professional basketball leagues is sustainably fueling the growth of the Australia fantasy sports market. The increased demand of fans to watch events like the National Basketball League is making platforms adopt specific fantasy formats. For example, in October 2023, News Corp Australia released the fantasy product SuperCoach NBL, which allows fans to simulate fantasy teams using the real performance of players. These sport-specific fantasy products are enhancing fan interaction on the web and increasing revenue streams of fantasy sports merchants.

Fantasy contests that are based on cricket are one of the most dynamic segments in the Australia fantasy sports market because of the presence of local leagues like the Big Bash League. Fantasy platforms are launching new specific formats of cricket, season-long competitions, and powerful player analytics to exploit the high engagement of fans on the summer sports calendar. Companies are also incorporating live scoring, personalized team choice, and social competition as a way of increasing user engagement. These efforts enhance fan engagement in the large-scale tourism of cricket as well as reinforce the role of cricket in the growth of fantasy sport participation in Australia.

By platform type, the mobile/app-based category shows significant uptake owing to real-time engagement features and app-driven innovations

The mobile-based segment is contributing to the Australia fantasy sports market revenue owing to the rising penetration and demand of smartphones in the on-the-go entertainment industry. Such companies as Jhavtech Studios are working on high-performance fantasy sporting apps, which update in real time about the matches, artificial intelligence-based team selection, live scoring, and social community. These mobile platforms can enable the fan to manage teams, track the performance of players, and play fantasy leagues, increasing user engagement and retention, and making mobile platforms the main avenue of participation in fantasy sports in Australia.

Desktop platforms continue to remain relevant in the fantasy sports market in Australia, especially to the more advanced fantasy players who need more complex statistical dashboards, team statistics, and league management applications that are more convenient to use with larger interfaces. To retain the growth of this segment, operators are expanding the desktop fantasy platforms with enhanced analytics and offering gameplay options, which are multi-sport. Fantasy websites like SuperCoach offer more game management boards, projections, and drafting systems, enabling the user to study data on the players and make the best choice of a team.

By gameplay, individual competition gains notable traction, attributed to new knockout and skill-based formats

The Australia fantasy sports market is seeing a proliferation of individual competition formats, with different platforms launching new contest formats where the participants can compete directly with a larger pool of users based on skill and strategy. The product innovation in this segment is used to achieve competitiveness and keep the engagement through the entire sports season. For example, in January 2026, SuperCoach announced the SuperCoach Cup, which was a knockout-based fantasy tournament in which thousands of teams battled it out over progressive rounds of elimination. These new forms of games are more welcoming and can prompt more users to engage in a single competition through fantasy sports.

The formats of team competition are well acclaimed in the Australia fantasy sports market, as it is a social and community-based competition among sports fans. Competitors in the market, like SuperCoach, MyClubTap (Vinfotech), and Fantasy Insider (Hypometer Technologies), are also actively developing functionalities for leagues that allow people to form their own league with friends, colleagues, and fan groups to compete as a unit over the season. These efforts encompass personalized league structures, common leaderboards, and one-on-one competitions. Such undertakings reinforce the long-term involvement, promote the interest to repeat engagement, and establish gameplay based on teams as one of the primary stimuli of ongoing activity on the Australian fantasy sports platforms.

Australia Fantasy Sports Market Regional Analysis

By region, the Australian Capital Territory dominates the market growth, driven by strategic platform expansion.

Australian Capital Territory (ACT) is experiencing a surge in the uptake of fantasy sports, which is being led by the strategic thinking of the major market players, including SuperCoach, Draftstars (DraftDay), and MyClubTap (Vinfotech). Localized contest offerings enhanced mobile apps, and interactive forms of leagues are some of the areas that companies are looking at in order to capture a tech-dependent and sports-loyal audience. Partnering with domestic leagues and digital content providers is also making platforms increase their engagement and introduce new gameplay elements, and keep the users involved, which makes the ACT a crucial area of development in the Australia fantasy sports market.

Victoria is another important hub boosting the market growth, owing to its enormous fan base for the Australian Football League (AFL) and other professional sports leagues. To capitalize on regional sports interest, fantasy sports providers frequently develop new contests in partnership with larger leagues. Fantasy contests linked with the Australian Football League and other national leagues, such as SuperCoach, continue to attract enormous numbers of participants each season. The constant introduction of new fantasy formats linked to major athletic contests in Victoria promotes long-term user growth and develops the regional fantasy sports ecosystem.

Competitive Landscape

Leading Australia fantasy sports market players are focusing on their online platforms and launching multi-sport fantasy competitions to attract more users. The companies are constantly developing mobile applications, incorporating real-time statistics, and introducing new forms of contests associated with the major local leagues (AFL, NRL, and cricket tournaments). Such endeavors assist the operators in gaining a wider audience for sports, even as they maintain stable user involvement throughout the diverse seasons in sports.

Moreover, Australia fantasy sports companies are also striving to collaborate with sports leagues, media, and technology providers in order to enhance their position in the markets. Such alliances provide operators with official player data, branding rights, and advertising avenues that facilitate massive fan participation. The players in the market are also spending on analytics and interactivity functions, enabling users to follow the performances of players and other related team data, making it an even more enjoyable fantasy sports experience.

Key Players

Vinfotech (MyClubTap)

Vinfotech is a technology solutions company based on fantasy sports software, game software, and applications of sports engagement. The company was founded in 2012, and it is based in Indore, India. It creates customizable fantasy sports products like MyClubTap that allow leagues, media companies, and sports organizations to launch and operate digital fantasy gaming ecosystems.

Australia Sports Betting

Australia Sports Betting is an online sports betting and gaming service provider that provides online sports betting and digital entertainment services to the Australian clients. The company was founded in 2008 and is based in Sydney, Australia, and aims at providing secure betting environments and diversifying its portfolio with digital sports engagement offerings.

Hypometer Technologies Pty Ltd (Fantasy Insider)

The company, Hypometer Technologies Pty Ltd, operates Fantasy Insider, a data analytics and fantasy sports insights platform focused exclusively on Australian sports leagues. The company was founded in 2013, with its headquarters in Melbourne, Australia, and it supplies advanced statistics, player analysis services, and strategy insights that are designed to guide the participants of fantasy sports to make informed decisions.

UPC Showdown

UPC Showdown is an online fantasy sports site that is intended to provide competitive fantasy games in a variety of sports and games. The company was founded in 2019 and has its headquarters in Australia, developing interactive sports engagement products that enable users to engage in skill-based fantasy leagues and community-based competitions.

Other key players in the market include GameDay Squad among others.

Key Highlights of the Australia Fantasy Sports Market Report

• Intensive analysis of the competitive environment of the major players in the domestic and international markets.
• Regional analysis to determine the emerging opportunities in major states and territories in Australia.
• Investment perspective backed up with in-depth market data and trend projections.
• Intelligence that was backed up by a wide range of primary and secondary research in the industry.
• Market data that can be acted upon to boost strategic planning and decision-making.

Why Choose Expert Market Research?

• Assists companies in determining the growth prospects and competitive strategies.
• Region-wise and product analysis at the market ecosystem level.
• Allows companies to target high-growth segments.

Call to Action

Explore the latest trends shaping the Australia fantasy sports market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on Australia fantasy sports market trends 2026.