Base Year
Historical Year
Forecast Year
Value in AUD million
2024-2032
Australia Facial Care Market Outlook
*this image is indicative*
Facial moisturisers and facial cleansers led the Australia facial care market by effectively removing impurities and dead skin cells, thereby promoting a radiant and healthy complexion.
The Australia facial care market is growing, driven by facial moisturizers and cleansers that are tailored to meet the varied preferences and specific needs of different skin types. They are available in a wide range of formulations, including options tailored for dry, oily, sensitive, or combination skin. Moreover, these products often come in multifunctional solutions that incorporate beneficial ingredients such as hyaluronic acid and botanical extracts.
The development of the facial care market in Australia is driven by brands that are increasingly producing products using natural ingredients such as botanical extracts, essential oils, and others. This trend aims to help consumers avoid harmful substances like sulfates and parabens. Moreover, the integration of AI tools in skincare analysis apps is increasing to promote skin health benefits and cater to personalised choices.
In November 2023, clean, high-tech, and scientifically based, Mx Skincare was created on the Gold Coast by former makeup artist and industry expert Allison Pickering to help fortify the skin, protect the complexion, and add some luxury to your routine.
Australia Facial Care Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Category
Market Breakup by Gender
Market Breakup by Distribution Channel
Market Breakup by Region
The combination of product diversity, convenience, promotional strategies, brand availability, consumer trust, and educational opportunities positions supermarkets and hypermarkets as significant market shareholders in Australia’s facial care market.
The growth of the facial care market is driven by the increasing adoption of natural and organic products, customization, technology integration, sustainable packaging, beauty supplements, and the expansion of online retail and e-commerce.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at AUD 881.65 million in 2023.
The market is projected to grow at a CAGR of 3.98% between 2024 and 2032.
The revenue generated from the facial care market is expected to reach AUD 1252.69 million in 2032.
Based on the product type, the facial care market is bifurcated into facial cleansers, skin-whitening and anti-ageing, facial moisturisers, sun protection products, face masks, and others.
Key players in the facial care industry are Beiersdorf Australia Ltd., Shiseido Australia Pty., Ltd., and Estee Lauder Pty. Limited, L'Oréal Australia Pty Ltd., Procter & Gamble Australia Pty. Ltd., Revlon Australia Pty Ltd., Unilever Australia Group Pty Ltd., Groupe Clarins (Trimex Pty Ltd.), Kao Australia Pty. Limited, and Solskin Beauty Labs Pty Ltd. among others.
Based on category, the facial care market is divided into mass and premium.
Based on the gender, the facial care market is bifurcated into male and female.
The market is broken down into New South Wales, Victoria, Queensland, the Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Category |
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| Breakup by Gender |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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