Australia Wearables Market Size and Share Outlook: Forecast Trends and Growth Analysis Report (2024-2032)

Australia Wearables Market Trends

The Australia wearables market is expanding as devices like fitness trackers and smartwatches allow users to monitor essential health metrics such as heart rate, steps, and sleep patterns, empowering individuals to manage their health. These wearables assist in chronic disease management by offering continuous tracking for conditions like diabetes, and remote monitoring tools improve healthcare access, particularly in rural areas. These devices encourage a proactive approach to health, fostering habits such as increased physical activity and greater wellness awareness. In October 2022, Garmin launched the Venu Sq 2 in Australia, a GPS smartwatch designed for fitness enthusiasts with advanced health monitoring tools.

The Australia wearables market is further supported as these devices provide convenience by syncing with smartphones and delivering notifications, calls, and messages on the go. Sleep trackers help improve sleep quality by offering insights into sleep patterns and promoting healthier habits. Some wearables also assist mental health by tracking stress and offering mindfulness exercises. Devices with GPS and emergency alert functions ensure the safety of vulnerable individuals, such as the elderly, giving peace of mind to caregivers. Additionally, wearables enhance sports performance by monitoring metrics like distance, speed, and calories burned. In September 2022, Fitbit launched the Charge 5 fitness tracker in Australia, featuring an ECG app and daily readiness score, providing users with comprehensive health insights.

Australia Wearables Market Growth

The growth of the Australia wearables market is driven by the combination of fashion and functionality, offering stylish health-tracking devices that easily integrate into everyday life. These wearables enhance productivity by assisting users with task management and reminders. They also facilitate data-driven decision-making, helping users make informed choices about fitness and health. Australia's market is promoting innovation in IoT and wearable technology, leading to advancements in both healthcare and consumer technology. The sector's expansion significantly contributes to the Australian economy, driving progress in the manufacturing, retail, and software industries.

Demand of the Australia wearables market is increasing as they support better nutrition management by tracking food intake, hydration, and calorie expenditure, enabling users to make healthier dietary decisions. Health-focused devices encourage healthier lifestyles, potentially increasing life expectancy through continuous monitoring. In the workplace, wearables are integrated into wellness programs, helping reduce stress and boost employee productivity. These devices also offer brands new ways to engage with consumers by personalising marketing experiences. Additionally, wearables designed with sustainability in mind help raise awareness of environmental impact, promoting more eco-friendly habits among users.

Australia Wearables Market Insights

• In 2023, around 25% of Australians used wearable technology, like fitness trackers and smartwatches, to track health and fitness data, according to industry reports.
• The Australian government committed AUD 100 million to grassroots sports programmes to boost youth participation and develop future talent, aiming to improve national health outcomes through active living, according to an ABS press release, 2023.
• By 2042, it is projected that over 6.4 million Australians will be aged 65 or older, making up nearly a quarter of the population, reflecting the country's ageing demographic, according to the ABS Population Projections Report, 2021.

Industry News

June 2023

Xiaomi launched the Mi Band 7 Pro in Australia, featuring a larger AMOLED display and enhanced fitness tracking capabilities. This affordable fitness tracker supports multiple workout modes while providing users with essential health metrics to encourage an active lifestyle.

August 2022

Samsung introduced the Galaxy Watch5 Pro in Australia, featuring advanced health monitoring capabilities, including body composition analysis and sleep tracking. This smartwatch aims to enhance users' wellness journeys with intuitive insights and powerful performance for fitness enthusiasts.

Australia Wearables Market Drivers

Health and Fitness Focus

Health and fitness are shaping the Australia wearables market dynamics and trends, with consumers increasingly using devices to monitor essential metrics such as heart rate, steps, and sleep patterns. As health awareness grows, these devices allow users to monitor their well-being in real time, fostering healthier lifestyles. Features like ECG monitoring, blood oxygen tracking, and stress management are becoming more advanced, further driving demand. Wearables are increasingly viewed as essential tools in preventive healthcare, encouraging users to take proactive measures in managing both their physical and mental health. In April 2023, Polar launched the Pacer Pro running watch in Australia, designed for serious runners with features such as route planning and advanced training metrics to optimise performance and provide real-time feedback during workouts.

Integration with Digital Health Platforms

A major trend in the Australia wearables market is the integration of devices with digital health platforms. Wearables now effortlessly connect with apps and services, allowing users to track and analyse their health data in one central location. This integration enhances the user experience by offering a more holistic view of their fitness journey and overall health. Many wearable devices now sync with fitness and medical apps, which provide personalised recommendations, nutrition advice, and tailored workout plans. The growing interconnectedness of wearables with healthcare services and fitness ecosystems is fuelling market growth. In January 2023, Withings launched its Body Scan Smart Scale in Australia, incorporating advanced health metrics like body composition analysis and vascular age assessment, providing users with comprehensive insights into their health and wellness.

Opportunities in the Australia Wearables Market

Adoption of Smartwatches

Smartwatches are driving significant growth of Australia wearables market. Combining fitness tracking, communication features, and personalised alerts, they have become a must-have for tech-savvy consumers. With functions such as receiving notifications, making payments, and monitoring workouts, smartwatches offer enhanced convenience and connectivity. The increasing popularity of multifunctional wearables that merge technology and style is appealing to a wider audience, including those looking for both functionality and fashion. This trend is set to continue, with further advancements in display technology, battery life, and integration with other smart devices. In May 2024, Amazfit launched the GTR 4 in Australia, featuring a vibrant 1.43-inch AMOLED display, advanced sports tracking, enhanced battery life, built-in GPS, health metrics, and a full suite of smart features for daily use.

Market Restraints

The Australia wearables market faces several restraints. The high cost of advanced devices, such as premium smartwatches with health monitoring features, limits adoption, particularly among budget-conscious consumers. Privacy and data security concerns over sensitive health data also deter potential users, despite security measures. Additionally, short battery life remains challenging, with many devices requiring frequent charging, especially for health monitoring.

Compatibility and integration issues between wearables and various devices or operating systems hinder seamless use, restricting market growth. Lastly, a lack of consumer awareness about the broader health benefits of wearables limits their potential, as many view them primarily as fitness trackers or accessories.

Australia Wearables Industry Segmentation

“Australia Wearables Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market by Product Type

• Smartwatches
• Head-Mounted Displays
• Ear Worn
• Fitness Trackers/Activity Trackers
• Others

Market Breakup by End Use

• Babies
• Kids
• Adults
• Elderly

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Wearables Market Share

By Product Type Insights

According to the Australia wearables market analysis, smartwatches dominate, offering extensive health-tracking features such as heart rate monitoring, sleep analysis, and fitness metrics. They improve connectivity by enabling users to receive notifications and control music directly from their wrist. Their multifunctionality encourages a healthier lifestyle and helps users stay engaged with their fitness objectives. In October 2024, Garmin launched the Venu 3 smartwatch in Australia, featuring advanced health metrics, built-in GPS, and a vibrant AMOLED display. Tailored for fitness enthusiasts, it offers personalised coaching and wellness insights to support users in achieving their fitness goals effectively.

The opportunities in the Australia wearables market are also boosted by fitness and activity trackers, which monitor daily activity, heart rate, sleep patterns, and calories burned, helping users reach their fitness goals. These devices promote accountability through real-time data and encourage healthy habits by providing valuable insights into daily activity levels, making them essential for maintaining an active lifestyle. In August 2024, Xiaomi launched the Mi Band 8 in Australia, which offers enhanced fitness tracking features and a larger display. This affordable tracker provides comprehensive health metrics and encourages an active lifestyle with various exercise modes suitable for everyday users.

By End-Use Analysis

According to the Australia wearables market report, smartwatches dominate the market by offering adults enhanced health monitoring, including heart rate tracking, sleep analysis, and activity reminders. They provide seamless connectivity for notifications and calls, promoting an active lifestyle while helping users manage their health effectively. Their multifunctionality supports both fitness goals and everyday convenience. In August 2024, Samsung launched the Galaxy Watch 6 in Australia, featuring upgraded health sensors and a sleek design. This smartwatch focuses on fitness tracking and delivers personalised insights to help users maintain a healthy lifestyle while staying connected.

The demand of Australia wearables market is further boosted by fitness trackers, which provide adults with real-time data on physical activity, heart rate, and sleep patterns. These devices promote accountability through goal setting and progress tracking, encouraging healthier lifestyles. They support behaviour change by motivating users to stay active and effectively monitor their well-being. In October 2024, Polar launched the Ignite 3 fitness tracker in Australia, designed for athletes with advanced sleep tracking and training load analysis. This device helps users optimise performance while maintaining overall wellness through personalised insights.

Australia Wearables Market Regional Insights

New South Wales Wearables Market Regional Insights

According to the Australia wearables industry analysis, the wearables market in New South Wales benefits from a high uptake of smartwatches and fitness trackers among adults, driven by increasing health awareness and the integration of technology. There is a strong demand for innovative wearable solutions that enhance lifestyle and fitness management. In 2023, approximately 30% of adults in New South Wales owned wearable devices, highlighting a growing trend towards health monitoring and fitness tracking, according to the Australian Bureau of Statistics (ABS), 2023.

Queensland Wearables Market Trends

In Queensland, the wearables market is driven by growing interest in fitness and health tracking among the elderly. With greater awareness of chronic health conditions, demand for devices that monitor vital signs and promote active living is rising. In 2023, over 25% of the elderly population in Queensland used wearable devices for health monitoring, marking a shift towards using technology for managing chronic conditions and improving quality of life, according to the Queensland Government Health Department, 2023.

Western Australia Wearables Market Dynamics

In Western Australia, the wearables market is shaped by an increased focus on fitness among children and adolescents. Schools and parents are encouraging physical activity through wearable technology, promoting healthy habits from a young age. In 2023, approximately 40% of children in Western Australia engaged in sports activities tracked by wearable devices, reflecting the growing role of technology in fostering physical activity and healthy living among younger generations, according to the Western Australia Department of Sport and Recreation, 2023.

Competitive Landscape

The Australia wearables market key players specialise in telecommunications and consumer electronics. These companies are well known for their innovation in the smartphone sector and have diversified into producing wearables, tablets, laptops, and home devices. They are leaders in 5G technology and have made significant strides in artificial intelligence and cloud computing. Their wearables, such as smartwatches and fitness trackers, are designed with a focus on health and fitness, offering features like heart rate monitoring, sleep tracking, and GPS. These companies are recognised for their cutting-edge technology, high-quality products, and dedication to providing seamless, integrated tech experiences.

Key Industry Players

Huawei Device Co., Ltd.: Established in 1987, Huawei is a global leader in telecommunications and consumer electronics. It is headquartered in Shenzhen, China, and is renowned for producing smartphones, wearables, tablets, and more. Huawei focuses on innovation, providing advanced technology solutions for consumers worldwide while leading in 5G technology development.

Tfive Pty Ltd.: It is an Australian technology company established in 2007, specialising in providing wearable technology solutions. Based in Melbourne, the company focuses on developing innovative wearables that enhance users' health, fitness, and lifestyle. Tfive’s products are designed to seamlessly integrate into daily life, offering both functionality and style.

Apple Pty Ltd.: Established in 1984, Apple is an Australian subsidiary of the global technology giant Apple Inc. Based in Sydney, Apple is a market leader in consumer electronics, known for products such as the iPhone, MacBook, Apple Watch, and AirPods. Apple’s wearables focus on health, fitness, and seamless integration with the Apple ecosystem.

Samsung Electronics Australia Pty Limited: Founded in 1987, it is the Australian arm of the global conglomerate Samsung Electronics, headquartered in Seoul, South Korea. The company is known for its wide range of electronic products, including smartphones, wearables, TVs, and home appliances. Samsung is recognised for its innovation in wearable technology, particularly smartwatches.

Other key players in the Australia wearables market report are Nuheara Limited (Nuheara IP Pty Ltd.), OnePlus Technology (Shenzhen) Co., Ltd., Garmin Ltd., Masimo Americas Inc., Xiaomi Corporation and Fossil (Australia) Pty. Ltd., among others. 

Recent Developments

May 2022

Huawei launched the Watch GT 3 Pro smartwatch in Australia, featuring more than 100 workout modes and advanced health metrics. This device blends style with practicality, offering users extensive fitness tracking alongside a sleek design suitable for any occasion.  

February 2022

Oppo introduced the Oppo Watch Free in Australia, offering fitness tracking and sleep monitoring features. This smartwatch supports multiple workout modes and syncs effortlessly with smartphones, helping users lead healthier lifestyles through personalised insights and notifications.