Australia Vitamins and Minerals Market Size, Share, Growth Analysis Report and Forecast Trends (2024-2032)

Australia Vitamins and Minerals Market Trends

The Australia vitamins and minerals market supports overall well-being by supporting immune function, boosting energy levels, and improving general health. Key nutrients like Vitamin C, D, and zinc strengthen immunity, while calcium and magnesium promote bone health. Vitamins such as B and magnesium aid digestion, and omega-3s and B12 improve cognitive function. In January 2024, Blackmores launched a new multivitamin range designed to support immune health and energy levels, catering to various age groups and lifestyles in response to the growing demand for tailored nutritional supplements in Australia.

The Australia vitamins and minerals market growth is further driven by vitamins and minerals that support heart health, regulate blood pressure, and control cholesterol levels. Nutrients like Vitamin E and magnesium contribute to these benefits. Additionally, they help combat fatigue and promote red blood cell production. Vitamins A, C, and biotin support skin, hair, and nails, while prenatal vitamins aid in healthy pregnancies and prevent deficiencies. In September 2024, Garden of Life introduced a new range of whole food vitamins in Australia, made from organic fruits and vegetables, catering to consumers seeking natural alternatives for daily nutrition.

Australia Vitamins and Minerals Market Growth

The demand of Australia vitamins and minerals market is growing due to the convenience offered by a wide range of supplements that cater to the nutritional needs of the population. These products raise awareness about the importance of maintaining adequate vitamin and mineral levels for a balanced lifestyle. They support weight management, naturally boost immunity, and help manage chronic conditions such as diabetes and arthritis. In July 2024, Nutra-Life launched its new Magnesium Complex supplement in Australia, which aids muscle function and reduces fatigue, reflecting the increasing recognition of magnesium’s benefits for overall health and well-being.

Opportunities in the Australia vitamins and minerals market are increasing, with a stronger focus on sustainability, offering plant-based and eco-friendly supplements. Vitamins like magnesium and melatonin promote better sleep, while antioxidants help combat ageing by protecting against free radicals. The increasing variety of product formats, including tablets, powders, and gummies, ensures convenient access for consumers in both physical and online stores. In May 2024, BioCeuticals expanded its zinc supplement range in Australia, emphasising immune support and skin health, with new formulations providing different delivery options to suit varied consumer preferences.

Australia Vitamins and Minerals Market Insights

• According to the Department of Health and Aged Care, the sports sector makes a significant contribution to the economy, generating USD 32 billion each year and providing jobs for 128,000 individuals.
• In 2023, around 17% of Australia's population was aged 65 and above, reflecting the growing proportion of elderly individuals, as reported by the ABS.
• Industry reports from 2022 indicate that Australia’s fertility rate stood at 1.63 births per woman.

Industry News

October 2024

Food Standards Australia New Zealand (FSANZ) is currently evaluating the approval of Vitamin K2 as an authorised ingredient in food for special medical purposes. This assessment seeks to improve dietary options for individuals who need specific nutritional support related to vitamin K intake.

August 2024

Elevit introduced its new pregnancy multivitamins in Australia, containing key nutrients like folic acid and iron, to support maternal health and fetal development during pregnancy. The product is designed to meet the specific nutritional needs of expectant mothers.

Australia Vitamins and Minerals Market Drivers

Increasing Emphasis on Preventative Healthcare

Preventative healthcare is becoming an important trend in the Australia vitamins and minerals market, with more consumers seeking supplements to maintain long-term health and prevent illness. As awareness of nutrition's role in health grows, people are proactively using supplements to enhance immunity, boost energy levels, and support overall well-being. This shift is driving demand for vitamins and minerals that promote immune function, heart health, and mental clarity. The 2023 report from the Australian Institute of Health and Welfare (AIHW) highlighted that nearly 50% of Australians have one or more chronic conditions, underscoring the need for preventative measures and enhanced access to health services across all demographics.

Rise in Personalised and Tailored Supplements

The Australia vitamins and minerals market is seeing a rise in personalised and tailored supplements, with more consumers seeking products designed for their specific health needs. Companies are increasingly offering customised supplement packs based on factors such as age, gender, lifestyle, and health goals. Advances in technology are enabling businesses to use data to create personalised supplement solutions, reflecting a shift towards more individualised health regimens. In 2023, around 60% of Australian consumers expressed interest in personalised supplements tailored to their specific health needs, highlighting the growing demand for customised nutrition solutions that cater to individual health goals and lifestyles.

Opportunities in the Australia Vitamins and Minerals Market

Focus on Mental Health and Well-being

The opportunities in the Australia vitamins and minerals market are growing as awareness of mental health issues increases, leading to a higher demand for vitamins and minerals that promote mental wellness. Nutrients such as magnesium, vitamin D, omega-3 fatty acids, and B vitamins are gaining popularity for their ability to reduce stress, anxiety, and depression, while also enhancing cognitive function. This shift reflects a wider move towards holistic health, with consumers recognising the importance of mental and emotional well-being alongside physical health. As mental health becomes a primary concern, the market for supplements that support brain function and emotional balance is expanding. According to the Australian Bureau of Statistics (ABS), 22% of Australians aged 16-85 experienced a mental health disorder in the past year, driving the demand for vitamins such as B vitamins and omega-3 fatty acids. This trend underlines the increasing importance of all-encompassing wellness strategies in dietary supplementation.

Market Restraints

The Australia vitamins and minerals market faces several challenges that hinder its growth. Regulatory constraints by the Therapeutic Goods Administration (TGA) slow down product approvals and create complexities for emerging businesses. Consumer misconceptions and a lack of education about supplements lead to poor decisions and limit engagement.

High price sensitivity among Australians, especially for premium products, restricts market expansion. Supply chain disruptions, including raw material shortages and transportation delays, affect product availability and increase costs. Additionally, intense competition from both domestic and international brands pressures companies to innovate and differentiate, making it difficult for smaller brands to thrive in the crowded market.

Australia Vitamins and Minerals Industry Segmentation

“Australia Vitamins and Minerals Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Multivitamins
• Vitamin A
• Vitamin B
• Vitamin C
• Vitamin D
• Others

Market Breakup by Application

• Bone And Joint Health
• Energy And Weight Management
• General Health
• Others

Market Breakup by End Use

• Infants
• Children
• Adults
• Pregnant Women
• Geriatric

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies and Drug Stores
• Online Channels

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Vitamins and Minerals Market Share

By Type Insights

According to the Australia vitamins and minerals market analysis, Vitamin A is crucial for maintaining healthy vision, immune function, and skin health. It also plays a key role in cell growth and differentiation, making it vital for overall well-being. The growing awareness of its benefits is driving demand in Australia, particularly among the ageing population and those with specific dietary needs. In January 2024, Swisse launched its new Vitamin A capsules in Australia, designed to support eye health and immune function. This product targets consumers seeking natural supplements to enhance their overall well-being.

The growth of Australia vitamins and minerals market is also driven by the Vitamin B complex, which plays an essential role in energy production, brain function, and red blood cell formation. It supports metabolism and helps maintain healthy skin and hair. The rising interest in mental health and energy management has led to an increase in the consumption of Vitamin B supplements across Australia. In March 2024, Garnier launched a new B-Complex Hair Serum in Australia, designed to nourish hair and promote healthy growth. This product targets consumers seeking effective hair care solutions enriched with vitamins.

By Application Analysis

The growth of the Australia vitamins and minerals market is driven by the increasing importance of bone and joint health, which is essential for maintaining mobility and overall well-being, particularly as the population ages. Supplements containing calcium, vitamin D, and omega-3 fatty acids are vital for supporting bone density, reducing inflammation, and easing joint pain. The rising prevalence of conditions like osteoporosis is further fuelling demand for specialized nutritional products in Australia. In July 2024, Swisse launched a new Joint Health Formula in Australia, combining glucosamine, chondroitin, and turmeric to enhance joint mobility and reduce inflammation. This product caters to consumers seeking effective solutions for joint discomfort and overall bone health.

The demand of Australia vitamins and minerals market is also being driven by the rising need for energy and weight management supplements, which are crucial for supporting active lifestyles and maintaining a healthy weight. Supplements containing B vitamins, green tea extract, and fibre help boost metabolism, increase energy levels, and promote satiety. With the growing focus on fitness and wellness, there is a rising demand for these products. In January 2024, Herbalife launched its new Energy Boosting Shake in Australia, which is enriched with B vitamins and protein to support energy levels and assist in weight management. This product is aimed at fitness enthusiasts seeking convenient meal replacement options.

By End Use Insights

According to the Australia vitamins and minerals market report, vitamins and minerals are vital for children's growth, development, and overall health. They support immune function, bone health, and cognitive development. With an emphasis on balanced diets, parents are increasingly turning to supplements to ensure their children get adequate nutrients, particularly due to dietary restrictions or selective eating habits. In April 2024, Brauer launched a new Kids' Vitamin C supplement in Australia, designed to support immune health and provide antioxidant protection. This chewable formulation is aimed at parents seeking natural solutions to meet their children's nutritional needs.

The opportunities in the Australia vitamins and minerals market are also expanding for adults, as vitamins and minerals are crucial for maintaining energy levels, supporting metabolic functions, and promoting overall health. They help prevent nutrient deficiencies that can lead to chronic diseases. As health and wellness awareness grows, there is an increasing demand for targeted supplements among Australian adults. In March 2024, Herbalife introduced its Daily Vitamin Pack in Australia, offering a comprehensive blend of vitamins and minerals to support overall wellness and energy levels for active adults. This product caters to those with busy lifestyles, emphasising convenience.

Australia Vitamins and Minerals Market Regional Insights

New South Wales Vitamins and Minerals Market Regional Insights

According to the Australia vitamins and minerals industry analysis, the vitamins and minerals market in New South Wales is seeing a rise in demand, particularly among the ageing population. Growing awareness of preventive healthcare encourages consumers to choose natural and organic products, boosting market growth. According to the NSW Health Department (2023), around 60% of adults in the region participated in preventive health practices, highlighting the significant role vitamins and minerals play in their diets.

Queensland Vitamins and Minerals Market Trends

The Queensland vitamins and minerals market is shifting towards personalised nutrition, with consumers increasingly seeking supplements tailored to their individual needs. The growing focus on health and wellness, especially among children and the elderly, is driving market expansion. The Queensland Health Department (2023) reported a 25% rise in the use of iron supplements among infants since 2021, driven by heightened awareness of iron deficiency anaemia in young children.

Western Australia Vitamins and Minerals Market Dynamics  

The vitamins and minerals market in Western Australia is expanding due to greater consumer interest in chronic disease prevention. The ageing population is contributing to increased demand for specific supplements, while online sales are emerging as a key distribution channel. With around 17% of Western Australia's population aged 65 and over, the market for vitamin D and calcium supplements, which are crucial for bone health in older adults, is growing, as noted by the Australian Bureau of Statistics (ABS) in 2023.

Competitive Landscape

The Australia vitamins and minerals market key players specialise in plant-based vitamins and supplements designed to promote everyday wellness. Focused on natural ingredients and sustainability, these companies offer a variety of products that support overall health, beauty, and vitality. With a strong presence in the Australian and international markets, these brands have built a loyal customer base through a transparent, effective, and ethical approach to health supplements.

Key Industry Players

Blackmores Limited: Based in Warriewood, New South Wales, Blackmores was founded in 1932. It is one of Australia’s foremost suppliers of vitamins, minerals, and supplements, renowned for its high-quality products that promote health and wellness, focusing on immune health, skincare, and overall well-being.

JSHealth Vitamins Pty Ltd: Founded in 2019 and located in Sydney, JSHealth Vitamins specialises in plant-based vitamins and supplements aimed at promoting daily wellness. The brand is committed to sustainability and natural ingredients, becoming popular for its holistic approach to supporting health, beauty, and vitality through effective formulations.

Swisse Wellness Pty Ltd: Established in 1969 and headquartered in Melbourne, Swisse Wellness is a well-known Australian brand offering vitamins, minerals, and nutritional supplements. Its diverse product range supports vitality, wellness, and beauty, with an emphasis on scientifically proven, high-quality ingredients.

Digital Services Australia II Pty Ltd: Founded in 2015 and based in Sydney, Digital Services offers IT solutions, cloud services, and software development for various industries. The company provides innovative digital services that help businesses improve operational efficiency and drive technological transformation through customised solutions and expert support.

Another key player in the Australia vitamins and minerals market report is McPherson's Consumer Products Pty Limited, among others.

Recent Developments

August 2024

Herbalife launched a new protein and vitamin blend in Australia, specifically targeted at active adults. This product combines key nutrients to boost energy levels and aid muscle recovery, providing a convenient supplementation option for fitness enthusiasts.

March 2024

Nature's Way introduced its new Kids' Multivitamins in Australia, designed to support children's growth and development. These chewable tablets are enriched with essential vitamins and minerals to help fill nutritional gaps for active children.