Report Overview

The Australia toys market size is estimated to grow at a CAGR of 2.80% between 2024 and 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • As per the ABS, the children population in New South Wales is estimated to be around 23.9% of the total.
  • According to the TLA, recently it has been estimated that the number of individuals using toy libraries are around 130,000.
  • As per the MDSS, the toys worth in toy libraries in Australia is estimated to be $28 million.

Australia Toy Market Growth

Compound Annual Growth Rate

Value in AUD billion

2.8%

2024-2032


Australia Toy Market Outlook

*this image is indicative*

Based on type, the Australia toys market share is led by games and puzzles as they help kids to gain physical strength and coordination

They often encourage children to socially interact with other children while playing in the group and helps them to learn about teamwork. Moreover, they help children to get exposure to nature which further helps them in boosting their mental and physical health. They also help in the development of motor skills of the children by engaging them in physical activities including running, and jumping whereas the action puzzles helps in boosting the concentration power of the children.

Australia Toy Market Report

Various trends contributing to the Australia toys market growth include the integration of technology in the toys such as virtual reality and robotics which help children gain exposure to innovative gaming. Moreover, the use of educational toys is increasing which promotes knowledge related to science, mathematics, and engineering that helps children gain problem-solving skills. The manufacturers are involved in producing toys made up from sustainable and eco-friendly materials including bamboo, and organic cotton.

Recently, the Lego has launched the new toy range “DREAMZzz” to break down the gender stereotype.

Australia Toy Market Segmentation

Australia Toys Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Dolls
  • Sports and Outdoor Toys
  • Action Figures
  • Plush
  • Games and Puzzles
  • Infant and Preschool Toy
  • Others

Market Breakup by Age Group

  • Up to 5 Years
  • Between 5 to 10 Years
  • Above 10 Years

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Toy Stores
  • Online Stores
  • Others 

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

 

Leading Companies in the Australia Toy Market

•    LEGO System A/S
•    Country Toys Australia
•    Village Toys
•    Hasbro Australia Limited
•    RPG Toms Pty Ltd
•    Others 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 2.80% between 2024 and 2032.

The toys market is growing with an increase in the development of educational toys, integration of technologies in the toys, and the increase in the sustainable toy manufacturing.

Based on the type, the toys market is bifurcated into dolls, sports and outdoor toys, action figures, plush, games and puzzles, infant and preschool toys and others.

Key players in the industry are LEGO System A/S, Country Toys Australia, Village Toys, Hasbro Australia Limited, and RPG Toms Pty Ltd among others.

Based on age group, the toys market is divided into upto 5 years, between 5-10 years and above 10 years.

The different distribution channels for toys include supermarkets and hypermarkets, toy stores, online stores, and others.

The market is broken down into New South Wales, Victoria, Queensland, the Australia Capital Territory, Western Australia, and others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

Report Features Details
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Age Group
  • Distribution Channel
  • Region
Breakup by Type
  • Dolls
  • Sports and Outdoor Toys
  • Action Figures
  • Plush
  • Games and Puzzles
  • Infant and Preschool Toy
  • Others
Breakup by Age Group
  • Up to 5 Years
  • Between 5 to 10 Years
  • Above 10 Years
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Toy Stores
  • Online Stores
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australia Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • LEGO System A/S
  • Country Toys Australia
  • Village Toys
  • Hasbro Australia Limited
  • RPG Toms Pty Ltd
  • Others

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