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Report Overview
The Australia toy market, valued at AUD 1.80 billion in 2025, has experienced substantial growth, driven by the growing interest in educational toys that support children's learning and cognitive development. The market is projected to expand at a compound annual growth rate (CAGR) of 2.80% from 2026 to 2035, potentially reaching AUD 2.37 billion by 2035, as toys incorporating technology, such as interactive and smart toys, enhance market appeal and foster innovation.
- As per the ABS, the children population in New South Wales is estimated to be around 23.9% of the total.
- According to the TLA, recently it has been estimated that the number of individuals using toy libraries are around 130,000.
- As per the MDSS, the toys worth in toy libraries in Australia is estimated to be $28 million.
Compound Annual Growth Rate
2.8%
Value in AUD billion
2026-2035
Based on type, the Australia toys market share is led by games and puzzles as they help kids to gain physical strength and coordination
They often encourage children to socially interact with other children while playing in the group and helps them to learn about teamwork. Moreover, they help children to get exposure to nature which further helps them in boosting their mental and physical health. They also help in the development of motor skills of the children by engaging them in physical activities including running, and jumping whereas the action puzzles helps in boosting the concentration power of the children.
| Australia Toys Market Report Summary | Description | Value |
| Base Year | AUD billion | 2025 |
| Historical Period | AUD billion | 2019-2025 |
| Forecast Period | AUD billion | 2026-2035 |
| Market Size 2025 | AUD billion | 1.80 |
| Market Size 2035 | AUD billion | 2.37 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 2.80% |
| CAGR 2026-2035 - Market by Region | Australian Capital Territory | 3.2% |
| CAGR 2026-2035 - Market by Region | Western Australia | 3.0% |
| CAGR 2026-2035 - Market by Age Group | Between 5 to 10 Years | 3.1% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Stores | 5.2% |
| 2025 Market Share by Region | New South Wales | 32.8% |
Various trends contributing to the Australia toys market growth include the integration of technology in the toys such as virtual reality and robotics which help children gain exposure to innovative gaming. Moreover, the use of educational toys is increasing which promotes knowledge related to science, mathematics, and engineering that helps children gain problem-solving skills. The manufacturers are involved in producing toys made up from sustainable and eco-friendly materials including bamboo, and organic cotton.
Recently, the Lego has launched the new toy range “DREAMZzz” to break down the gender stereotype.
| CAGR 2026-2035 - Market by | Region |
| Australian Capital Territory | 3.2% |
| Western Australia | 3.0% |
| New South Wales | XX% |
| Victoria | XX% |
| Queensland | XX% |
| Others | XX% |
"Australia Toys Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Dolls
- Sports and Outdoor Toys
- Action Figures
- Plush
- Games and Puzzles
- Infant and Preschool Toy
- Others
Market Breakup by Age Group
- Up to 5 Years
- Between 5 to 10 Years
- Above 10 Years
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Toy Stores
- Online Stores
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Leading Companies in the Australia Toy Market
- LEGO System A/S
- Country Toys Australia
- Village Toys
- Hasbro Australia Limited
- RPG Toms Pty Ltd
- Others
Pricing Plans
Upto 15% Off
AUD
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$2749 $2499
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$3849 $3499
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$4949 $4499
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$6049 $5499
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 2.80% between 2026 and 2035.
The toys market is growing with an increase in the development of educational toys, integration of technologies in the toys, and the increase in the sustainable toy manufacturing.
Based on the type, the toys market is bifurcated into dolls, sports and outdoor toys, action figures, plush, games and puzzles, infant and preschool toys and others.
Key players in the industry are LEGO System A/S, Country Toys Australia, Village Toys, Hasbro Australia Limited, and RPG Toms Pty Ltd among others.
Based on age group, the toys market is divided into upto 5 years, between 5-10 years and above 10 years.
The different distribution channels for toys include supermarkets and hypermarkets, toy stores, online stores, and others.
The market is broken down into New South Wales, Victoria, Queensland, the Australia Capital Territory, Western Australia, and others.
In 2025, the Australia toy market reached an approximate value of AUD 1.80 billion.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around AUD 2.37 billion by 2035.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Age Group |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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