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Report Overview
The Australia sports gear and equipment market is estimated to be valued at AUD 10.15 billion in 2025. It is expected to grow at a CAGR of 7.20% between 2026 and 2035 to reach almost AUD 20.34 billion by 2035.
- According to ABS, the percentage share of household spending in 2024 on household equipment in Tasmania was 14.8%.
- According to ABS, in South Australia, the percentage share of household spending on household equipment was 1.6%, in 2024.
- Key players are focussing on strategic collaborations and partnerships to improve their market position.
Compound Annual Growth Rate
7.2%
Value in AUD billion
2026-2035
Strength equipment plays a crucial role in driving the growth of the Australia sports gear and equipment market. It caters to the needs of fitness enthusiasts and athletes by offering essential tools like weightlifting machines and dumbbells for strength training. This equipment is in high demand due to its effectiveness in enhancing athletic performance and supporting injury prevention. The increasing popularity of strength training, coupled with advancements in technology such as smart fitness machines with tracking capabilities, further accelerates market growth by appealing to a wide range of consumers.
| Australia Sports Gear and Equipment Market Report Summary | Description | Value |
| Base Year | AUD billion | 2025 |
| Historical Period | AUD billion | 2019-2025 |
| Forecast Period | AUD billion | 2026-2035 |
| Market Size 2025 | AUD billion | 10.15 |
| Market Size 2035 | AUD billion | 20.34 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 7.20% |
| CAGR 2026-2035 - Market by Region | Australian Capital Territory | 8.2% |
| CAGR 2026-2035 - Market by Region | Others | 7.4% |
| CAGR 2026-2035 - Market by Product Type | Shoes | 8.1% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 8.1% |
| Market Share by Region | New South Wales | XX% |
The Australia sports gear and equipment market development is fuelled by a growing fitness culture that emphasises health and wellness. Additionally, there is a rising trend of combining athletic clothing with casual wear, appealing to consumers seeking comfortable apparel suitable for both exercise and everyday activities. Moreover, the integration of technology, such as wearable fitness trackers, enhances the training experience by offering personalised feedback. Furthermore, there is an increasing adoption of sports gear made from eco-friendly materials. In February 2024, Football Australia and Nike announced that Australian fans could purchase the CommBank Matildas’ goalkeeper jersey in the iconic purple colourway.
"Australia Sports Gear and Equipment Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Sports Type
- Ball over net games
- Strength Equipment
- Ball games
- Athletic training equipment
- Watersports
- Bike
- Running
- Others
Market Breakup by Product Type
- Equipment
- Apparel
- Shoes
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Sports Gear and Equipment Market Share
Online distribution channels hold a major share of the Australia sports gear and equipment market due to their convenience, extensive product variety, competitive pricing with discounts, and the ability to read reviews and compare features. Flexible delivery options further enhance their popularity among consumers seeking easy access to sports equipment.
| CAGR 2026-2035 - Market by | Region |
| Australian Capital Territory | 8.2% |
| Others | 7.4% |
| Queensland | 6.5% |
| New South Wales | XX% |
| Victoria | XX% |
| Western Australia | XX% |
Leading Companies in the Australia Sports Gear and Equipment Market
The growth of the sports gear and equipment market is driven by trends including the athleisure trend, as well as factors like customisation and personalisation, technological advancements, sustainability initiatives, and innovation in sports apparel.
- Adidas Australia Pty Ltd.
- Nike, Inc.
- Puma Australia Pty Ltd.
- Super Retail Group Limited
- Durable Products Australia Pty Ltd.
- All Sports Direct
- Decathlon (Australia) Pty Ltd.
- Asics Oceania Pty Ltd.
- Kookaburra Sport Pty Ltd.
- Others
Pricing Plans
Upto 15% Off
AUD
-
$2749 $2499
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$3849 $3499
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$4949 $4499
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$6049 $5499
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Key Questions Answered in the Report
The market was valued at AUD 10.15 billion in 2025.
The market is projected to grow at a CAGR of 7.20% between 2026 and 2035.
The revenue generated from the sports gear and equipment market is expected to reach AUD 20.34 billion in 2035.
Based on the sports type, the sports gear and equipment market is bifurcated into ball games, ball over net games, strength equipment, watersports, bike, running, athletic training equipment and others.
Key players in the sports gear and equipment industry are Adidas Australia Pty Ltd., Nike, Inc., Puma Australia Pty Ltd., Super Retail Group Limited, Durable Products Australia Pty Ltd., All Sports Direct, Decathlon (Australia) Pty Ltd., Asics Oceania Pty Ltd., and Kookaburra Sport Pty Ltd., among others.
The sports gear and equipment market is divided into apparel, equipment, and shoes, based on product type.
Based on distribution channels, the sports gear and equipment market is bifurcated into supermarkets and hypermarkets, convenience stores, speciality stores, online and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Sports Type |
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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