Australia Smart Display Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

Key Market Trends and Insights:

• The Australian Capital Territory leads the Australia smart display market and is expected to grow at a CAGR of 20.6% over the forecast period.
• By technology, LED displays is anticipated to grow at a CAGR of 21.2% over the forecast period.
• By type, smart home display is expected to witness high demand, demonstrating 20.5% CAGR over the forecast period, driven by the increasing adoption of integrated smart home ecosystems across the region.

Market Size and Forecast:

• Market Size in 2024: AUD 246.90 million
• Projected Market Size in 2034: AUD 1336.71 million
• CAGR from 2025 to 2034: 18.40%
• Dominant Regional Market: Australian Capital Territory

Consumers are increasingly prioritizing displays that deliver ultra-clear picture quality, immersive color accuracy, and flexible viewing features, making display innovation one of the strongest growth factors in the Australia smart display market. As these expectations rise, manufacturers are integrating technologies such as QD-OLED, Ultra HDR, and high refresh rates to redefine visual experiences across entertainment, work, and gaming.

In July 2025, Samsung Electronics Australia launched the Smart Monitor M9, marking the entry of QD-OLED technology into its smart monitor lineup. The 32-inch 4K panel combines vibrant colors, deep contrasts, and glare-free design, while Samsung Vision AI optimizes picture and sound output in real time. Its Pantone Validated certification further reinforces its premium positioning, showcasing how display excellence is central to brand strategies.

Likewise, in August 2025, OPPO Australia unveiled the Find X8 Pro featuring a 120Hz Infinite View Display, HDR brightness of up to 4500 nits, and ProXDR support. The device balances sleek design with TÜV Rheinland Eye Comfort 4.0 certification, emphasizing how display innovation has become a competitive differentiator in mobile devices (OPPO, 2025).

These launches highlight how the Australia smart display market is being shaped by brands pushing the boundaries of resolution, brightness, and adaptive color technology. By combining AI-driven optimization with advanced display formats, the region is positioning itself as a hub for next-generation visual technologies.

Recent Developments

May 2025

Hisense launched its 2025 ULED range, including the U8QAU, U7QAU, and U6QAU PRO, with screens up to 100 inches. Featuring AI-driven image and sound enhancements, Mini-LED and Quantum Dot technology, and Dolby Vision Gaming and Atmos, the lineup delivers immersive home entertainment.

August 2024

Woolworths launched Australia’s first smart Scan&Go trolley, featuring an integrated tablet-style display that lets customers scan, bag, and track their spend in real time. Trialed at Windsor, Sydney, the trolley’s interactive screen enhances convenience, budgeting, and checkout efficiency, eliminating the need for mobile scanning.

February 2024

Telstra Health’s Smart Connected Care, launched in Australia, uses interactive displays to streamline clinical workflows and enhance patient engagement. These touch-enabled dashboards provide real-time access to telehealth, AI-driven insights, and patient data across Smart Clinician, Smart Manager, and Smart Marketplace.

November 2023

SMART Technologies launched the SMART Board RX series, an interactive display designed to enhance classroom inclusion. Featuring Tool Explorer®, multi-color stylus, Android 13, and Google EDLA certification, it supports collaborative, accessible learning. Energy-efficient design and over-the-air updates ensure sustainability.

Key Drivers and Trends

Product innovation and design versatility fuel market demand

The Australia smart display market is witnessing strong growth as innovation in design, portability, and functionality continues to reshape consumer expectations. Growing demand for flexible, AI-powered, and user-friendly devices has pushed manufacturers to integrate smarter features, such as ambient light adjustment, voice recognition, and seamless connectivity with multiple platforms. For instance, in September 2025, LG Electronics ANZ introduced the StanbyME 2 portable smart screen, which won the iF Design Award 2025, showcasing how innovative design directly supports rising adoption in the market.

Deployment of AI-enabled smart trolleys to enhance in-store customer experience

The growing emphasis on enhancing in-store customer experiences is driving the adoption of smart displays in the Australian retail sector. AI-powered solutions, such as Coles Supermarkets’ Caper Carts partnered with Instacart, exemplifying this trend in November 2024, by integrating interactive screens. These screens provide personalized offers, loyalty program integration, real-time pricing, and gamified engagement directly at the point of sale. Additionally, the smart trolleys leverage advanced display technology to replicate an omnichannel shopping experience. As retailers increasingly prioritize digital transformation to improve operational efficiency, the market is set to observe tremendous growth.

Growing adoption of sustainable ePaper solutions

The rising emphasis on sustainability and energy efficiency is propelling the Australia smart display market growth. Retailers are increasingly shifting from traditional paper posters to digital solutions that minimize costs, labor challenges, and environmental impact. The partnership between E Ink and AUO announced in April 2024, to develop large-size color ePaper displays highlights this trend, as the technology combines vivid, poster-like visuals with ultra-low power consumption and reduced CO2 emissions. By supporting retail’s digital transformation while aligning with global decarbonization goals, energy-efficient ePaper displays are set to play a pivotal role in shaping the future of smart retail solutions.

Biometric self-service displays transforming public infrastructure

Governments are redefining public service experiences by deploying interactive biometric self-service displays that streamline operations and elevate security. High-resolution screens powered by real-time facial recognition allow travelers to move through border controls quickly while maintaining accuracy and safety. For example, in July 2025, Amadeus, through Vision-Box Australia, extended its Departure SmartGates program across ten international airports, integrating Visiontec Facial Recognition technology to enhance efficiency and traveler experience. With agencies embracing such innovations to modernize airports and border systems, the push for smart, adaptive, and secure displays is actively shaping the future of the market.

Australia Smart Display Market Share

By technology, LED to gain significant traction

LED technology is driving the largest share of the Australia smart display market, supported by its energy efficiency, durability, and ability to deliver high brightness across multiple applications, including retail displays, automotive dashboards, and smart city infrastructure. Its versatility and long operational life make it a preferred choice for both businesses and households seeking premium visual performance. Reinforcing this dominance, Samsung introduced its first Micro RGB LED display in September 2025, showcasing ultra-precise color accuracy and immersive picture quality

On the other hand, LCD technology is emerging as the fastest-growing segment in the market, fueled by its cost-effectiveness, wide availability, and ability to deliver high-resolution visuals. Consumers are increasingly adopting LCD displays for smart home devices and entertainment systems, where affordability and clarity are top priorities. This trend is reinforced by rising demand for connected devices, such as smart TVs and home assistants. As households and businesses prioritize practical yet advanced solutions, LCD displays are rapidly expanding their market presence.

By type, smart home display to witness high demand

Smart home displays continue to dominate the Australia smart display market, driven by the rapid adoption of voice-enabled systems, AI-powered assistants, and integrated smart home ecosystems. These devices are increasingly used for controlling lighting, monitoring security, managing entertainment, and enhancing household convenience, aligning with the country’s rising demand for connected living. Reinforcing this trend, Amazon launched the Echo Show 8 (3rd Gen) in August 2024, introducing spatial audio and an upgraded 13MP camera. This release highlights how global players are investing in feature-rich displays to capture the growing Australian smart home segment.

Smart display mirrors are recording the fastest-growth supported by rising interest in personalized wellness, fitness tracking, and immersive augmented reality experiences. These devices are increasingly being positioned as multifunctional tools for health monitoring, virtual workouts, and lifestyle management, appealing to tech-savvy consumers. A strong example of this innovation was seen at CES in January 2025, when Withings unveiled its Omnia smart mirror concept, designed to display comprehensive health data and integrate with AI assistants, highlighting the future potential of interactive health-driven smart displays.

By end user, retail to lead the market growth

Retail accounts for the largest end-user segment in the Australia smart display market, propelled by the demand for interactive, high-precision visual solutions that enhance customer engagement and operational efficiency. The driver behind this growth is the push for advanced display technologies that deliver accurate colors, reliable performance, and seamless content management across retail spaces. For instance, BenQ’s SL04 and SH04 series, launched in April 2025, set new benchmarks with Google EDLA Certification and Pantone® SkinTone™ Validation, offering true-to-life color accuracy and robust 24/7 operation. Such innovations enable retailers to elevate in-store experiences while maximizing ROI, reinforcing retail’s dominant role in the market.

On the other hand, the smart city segment is rapidly gaining momentum in the market, fueled by growing government and private investments in connected infrastructure, real-time information systems, and sustainable urban development. Smart displays are increasingly integrated across traffic management, public safety, environmental monitoring, and citizen engagement platforms, enabling cities to operate more efficiently and interactively. Innovative urban projects are exemplifying this trend. For instance, in June 2025, Australian developers launched the AUD 6 billion Marina Bay City in Lombok, a master-planned smart city that incorporates digital infrastructure across residential, commercial, and recreational zones.

Australia Smart Display Market Regional Analysis

By region, Australian Capital Territory to dominate the market growth

The Australian Capital Territory (ACT) represents the biggest share of the Australia smart display market, driven by adoption of advanced digital infrastructure and interactive solutions. NEC Australia’s partnership with the ACT Government to implement Canberra’s Next Generation Ticketing System, announced in February 2023, highlights this trend, as the Smart Mobility Platform integrates real-time digital displays for ticketing, operational intelligence, and passenger information. By combining citizen-centric visual interfaces with seamless, secure public transport management, the ACT exemplifies how display-enabled solutions are central to enhancing user experience and driving the region’s market growth.

Meanwhile, Western Australia is the fastest-growing region driven by expanding digital infrastructure and increasing adoption of advanced technologies. Ongoing investments in smart city projects, commercial centers, and industrial automation are fueling demand for interactive and energy-efficient display solutions. Rapid deployment across retail, corporate, and public spaces is reshaping the state’s visual communication ecosystem, enabling dynamic content delivery and improved operational efficiency. These developments position Western Australia as a rapidly evolving market for scalable, high-performance smart display applications.

Competitive Landscape

Leading Australia smart display companies are focusing on product innovation and technological integration to maintain a competitive edge. Firms are investing in advanced LED and LCD displays, smart home solutions, and interactive signage to meet evolving consumer and enterprise demands. Strategic collaborations, mergers, and acquisitions are being pursued to expand geographic reach, enhance research & development capabilities, and diversify product portfolios. These efforts enable companies to strengthen brand presence while addressing emerging trends across retail, healthcare, and smart city applications.

To capture market share, market participants are emphasizing customer-centric solutions and value-added services. Players are deploying AI-enabled features, touch and voice interactivity, and cloud connectivity to improve user experience and operational efficiency. Market strategies also include targeting high-growth regions, optimizing supply chains, and leveraging marketing campaigns for brand awareness. By focusing on both residential and commercial segments, many smart display companies aim to drive adoption, accelerate growth, and respond proactively to competitive pressures and technological advancements.

Amazon.com Inc.

Founded in 1994 and headquartered in Seattle, Washington, Amazon.com Inc. is a global leader in e-commerce, cloud computing, and smart devices. The company offers a wide range of products, including smart displays, catering to diverse consumer needs while driving innovation in digital solutions worldwide.

NEC Australia Pty Ltd.

NEC Australia Pty Ltd., established in 1899 and headquartered in Tokyo, Japan, provides advanced IT, communications, and display solutions across Australia. The company focuses on integrating smart display technologies for enterprises, government, and public infrastructure, enhancing connectivity and operational efficiency.

Lenovo (Australia & New Zealand) Pty Limited

Lenovo (Australia & New Zealand) Pty Limited, a subsidiary of Lenovo Group founded in 1984 and headquartered in Beijing, China, delivers innovative computing and smart display solutions. It serves both consumer and business markets, emphasizing cutting-edge design and technology integration in its products.

Alphabet Inc.

Alphabet Inc., established in 2015 and headquartered in Mountain View, California, is the parent company of Google and a global technology leader. It develops a broad portfolio of products, including smart displays and AI-powered devices, combining innovation with expansive reach across consumer and enterprise markets.

Other key players in the Australia smart display market are Harman International Industries, Incorporated, LG Corp., CommBox PTY LTD., and Bella Linda, among others.

Key Highlights of the Australia Smart Display Market Report:

• The report provides a comprehensive overview of historical market performance and offers accurate, data-driven forecasts through 2034 enabling stakeholders to understand long-term trends and anticipate future market dynamics with confidence.
• It delivers in-depth insights into product innovations and technological advancements, highlighting how manufacturers are evolving their offerings to meet changing consumer demands and maintain a competitive edge.
• The competitive landscape is thoroughly analyzed, profiling leading domestic and international cabinet manufacturers, examining their strategic initiatives, market positioning, product portfolios, and growth trajectories.
• Regional analysis identifies emerging markets and key growth hubs, offering a clear understanding of geographic variations in demand, investment potential, and the factors driving regional adoption of cabinets.
• An investment-focused outlook is presented, supported by robust quantitative data, trend analysis, and market projections, providing actionable guidance for investors, manufacturers, and other stakeholders seeking to optimize opportunities.

Why Choose Expert Market Research?

• Our insights are built on extensive primary research and verified secondary sources, ensuring that the data provided is accurate, reliable, and actionable for strategic business decisions.
• The report offers practical, actionable data tailored to support informed decision-making across product lines, investment planning, and market entry strategies.
• Detailed region-wise and product-specific analysis enables businesses to identify high-potential opportunities, assess competitive positioning, and prioritize resource allocation for maximum impact.

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