Australia Road Safety Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)

Key Market Trends and Insights:

• The Australian Capital Territory dominated the market in 2024 and is projected to grow at a CAGR of 21.1% over the forecast period.
• By component, the services segment is projected to witness a CAGR of 13.3% over the forecast period.

Market Size & Forecast:

• Market Size in 2024: AUD 41.58 billion
• Projected Market Size in 2034: AUD 230.88 billion
• CAGR from 2025-2034: 18.70%
• Fastest-Growing Regional Market: Australian Capital Territory

AI-powered enforcement cameras are revolutionizing the Australia road safety market dynamics. Starting July 2024, New South Wales (NSW) expanded its existing mobile phone detection camera network to also enforce seatbelt laws. The expansion of these technologies, supported by legislation and public acceptance, significantly deters high-risk behavior. These systems operate 24/7, ensuring continuous monitoring and accountability, especially in high-crash areas and major urban corridors.

Australia is investing in road infrastructure that communicates with drivers in real time. Smart signs that flash warnings for tailgating, speeding, or lane departure are being trialed in several states. In Queensland, signs now activate when drivers follow too closely, aiming to prevent rear-end collisions. Intelligent traffic lights adjust signal timing based on congestion, and variable speed zones change limits based on weather or traffic. These upgrades reduce reliance on driver judgement and can compensate for lapses in attention.

Key Trends and Recent Developments

September 2025

The Road Safety Commission and The Brand Agency launched ‘Life Saving Stickers’, a digital campaign targeting risky road behavior in Western Australia, highlighting that serious accidents often happen during routine trips. The campaign aims to keep road users alert and mindful during everyday driving.

May 2025

Deakin University researchers received USD 1.4 million through the National Road Safety Action Grants to advance road safety initiatives. These initiatives aim to reduce road trauma and contribute to safer transport systems across Australia through evidence-based research and innovation. 

March 2025

Scania Australia partnered with the Australian Road Safety Foundation to raise awareness about safe interactions with heavy vehicles. The collaboration helped to educate road users on sharing the road responsibly and support broader efforts to improve safety in Australia's transport network. 

December 2024

BMF launched a national road safety campaign urging Australians to rethink their behavior behind the wheel. The campaign challenges everyday driving habits that lead to serious accidents, encouraging safer, more mindful choices, reducing road trauma and promote a culture of responsible driving nationwide. 

Integration of ITS, ADAS & Connected Vehicles

The deployment of intelligent transport systems (ITS) and advanced driver assistance systems (ADAS) is driving significant improvements in the Australia road safety industry. Vehicles now come with features like lane assist, blind-spot warnings, and automatic emergency braking. Meanwhile, connected vehicles communicate with infrastructure (V2I) to receive alerts about road conditions, upcoming hazards, or changing speed zones. Trials in New South Wales use roadside AI cameras to identify risky behaviors like tailgating or rapid deceleration. 

Focus on Driver Distraction and Mobile Phone Use

Driver distraction, especially due to smartphones, is a growing contributor to road crashes. Australia's response includes AI camera detection, harsh penalties, and public education. In September 2025, Australia launched the AusRAP National Dashboard, an online tool showing safety star ratings for major highways and arterial roads. Offenders also face fines exceeding USD 1,000 and several demerit points. Despite this, many drivers are still underestimating the risks of glancing at phones during travel.

Integration with Sustainable Transport and City Planning

The Australia road safety industry is increasingly tied to broader urban planning and sustainability goals. Initiatives that reduce car dependency like improved public transport, walkable neighborhoods, or cycling infrastructure also improve safety. In April 2023, New South Wales invested USD 600 million to upgrade the M4 Motorway with intelligent technology, improving traffic flow, safety, and efficiency. Agile traffic management systems also help manage congestion and reduce crash risk, while also cutting emissions. 

Behavior Change Campaigns and Education

Changing driver attitudes is central to long-term safety. Campaigns like “Life Saving Stickers” in WA challenge the myth that serious crashes only involve reckless drivers, showing how mundane trips can turn fatal due to autopilot driving. Other national initiatives focus on fatigue, mobile phone use, and impaired driving. Behavioral science now shapes campaign design, using social norming and emotional appeals. Schools, workplaces, and community groups are being targeted for localized education. 

Vehicle Safety Standards and Commercial Fleet Modernization

Vehicle safety ratings play a growing role in policy and procurement, adding to the Australia road safety market share. Governments are mandating minimum safety ratings for public vehicle and private fleets. In May 2024, The Australian Government updated its policy requiring all vehicles in the Commonwealth fleet to have a 5‑star ANCAP safety rating and a “date‑stamp” within 3 years. Features like lane departure warning, auto emergency braking (AEB), and fatigue detection systems are being incentivized.

Australia Road Safety Market Share

Services to Drive the Market due to Innovations

The services segment supports the deployment and operation of the road safety market in Australia. Professional Services, such as safety audits, traffic engineering, and training are widely used by governments and infrastructure firms. These services ensure that safety systems align with national regulations and best practices. Managed services are offering outsourced maintenance and monitoring of traffic systems, enforcement tools, and smart infrastructure. In June 2025, the ADAS Guidance Service was launched to help drivers, licensing authorities and the broader community better understand and safely use the technology.

Australia Road Safety Market Regional Analysis

NSW Leads the Market with Government Intervention

New South Wales is the most dominant player in the Australia road safety market. It has pioneered the rollout of AI-powered enforcement cameras that detect mobile phone use and seatbelt violations. The state’s USD 600 million M4 Smart Motorway project integrates intelligent traffic systems to manage congestion and reduce crash risk. NSW also leads in behavioral change campaigns and stringent penalties for road offences. The state’s enforcement and infrastructure initiatives are backed by extensive data collection and a Safe System approach.

Victoria holds a strong second place in the national road safety, driven by a strategic focus on technology, planning, and regulation. Victoria’s Road Safety Strategy aligns closely with Vision Zero, aiming to eliminate fatalities through infrastructure redesign and safer vehicles. The Transport Accident Commission (TAC) plays a key role in public education, while ANCAP safety ratings guide fleet procurement. Victoria also supports active transport, with expanding infrastructure for cyclists and pedestrians to reduce car dependency and crash exposure.

Competitive Landscape

Key players in the Australia road safety market are employing a range of integrated strategies to reduce road trauma and enhance transport safety. A key focus is the adoption of advanced technology, such as AI-powered enforcement cameras that detect mobile phone use, seatbelt violations, and speeding. Companies are also developing ADAS, including lane departure warnings and automatic emergency braking, which are increasingly mandated through national safety regulations.

Government partnerships play a critical role, with public and private stakeholders collaborating on infrastructure upgrades, smart motorway projects, and education campaigns targeting behavioral change. Fleet safety upgrades are another key strategy, with both public and private fleets required to meet minimum ANCAP safety ratings. Players are also leveraging data and telematics to monitor driver behavior, identify high-risk areas, and guide proactive safety interventions. Efforts are aligned with urban planning goals, promoting walkability, cycling, and sustainable transport.

Saferoads Group Ltd.

Founded in 1992 and headquartered in Pakenham, Victoria, Saferoads Group Ltd is a leader in road safety solutions, recognized for its innovation in temporary barriers. Saferoads serves governments and contractors nationwide with crash-tested products, smart bollards, lighting, and traffic management systems.

National Transport Research Organisation (NTRO)

Established in 1960 and based in Melbourne, NTRO is Australia’s premier multi-modal transport research body. NTRO supports national infrastructure planning and the adoption of sustainable and technology-driven safety standards across road, rail, port, and airport sectors.

Safe System Solutions Pty Ltd.

Founded in 2013 and headquartered in Brunswick, Victoria, Safe System Solutions Pty Ltd is a specialist consultancy in road safety engineering. With international reach and a strong presence in Austroads projects, it is a trusted advisor on evidence-based transport safety solutions.

Roadside Services and Solutions Pty Ltd.

Established in 2009 and based in South Australia with nationwide operations, Roadside Services and Solutions Pty Ltd. offers comprehensive traffic infrastructure services. The company is ISO-certified and known for its rapid growth and high-quality service delivery across public and private sectors.

Other key players in the Australia road safety market report include BE Engineering Solutions Pty Ltd, Advanced Mobility Analytics Group, ARROWES Roading Safety PTY LTD, and others.

Key Features of the Australia Road Safety Market Report

• In-depth quantitative analysis of market size, growth, and key performance indicators.
• Detailed segmentation by component type, and regional performance across Australia.
• Analysis of government initiatives, funding programs, and policy impacts on market dynamics.
• Insights into emerging technologies such as ADAS, AI traffic systems, and smart signage.
• Profiles of leading road safety service providers and infrastructure firms in Australia.
• Five-year forecast of Australia road safety market trends through 2025 to 2034.

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