Report Overview

The Australia popcorn market, valued at AUD 343.10 million in 2023, witnessed substantial growth as it is viewed as a low-calorie, whole-grain alternative to other snacks. The market is expected to grow at a CAGR of 8.30% from 2024 to 2032, reaching AUD 703.20 million by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Australia Popcorn Market Growth

Compound Annual Growth Rate

Value in AUD million

8.3%

2024-2032


Australia Popcorn Market Outlook

*this image is indicative*

Australia Popcorn Market Trends

The Australia popcorn market is thriving, driven by corn kernels that expand and puff when heated, creating a light and airy snack. This product is a low-calorie, whole-grain option that appeals to health-conscious consumers. The market boasts a wide range of gourmet and unique flavours, while pre-packaged popcorn provides a convenient choice for busy lifestyles. In September 2023, the brand Crunchy Munchy launched a new line of gourmet popcorn flavours in Australia, introducing options like Spicy Sriracha and Sweet Chilli to attract adventurous snack enthusiasts.

The Australia popcorn market benefits from a strong link to cinema, which enhances its demand, while the growth of e-commerce makes a variety of brands and flavours more accessible. There is a focus on local production to support Australian-made brands, and companies are innovating by developing unique popcorn mixes and snacks, further diversifying the Australia popcorn industry growth. In September 2024, Uber One launched a programme for members to enjoy a variety of exclusive perks at HOYTS cinemas across Australia, including unlimited free popcorn refills at all locations.

Australia Popcorn Market Growth

The Australia popcorn market is an eco-friendly snack that attracts health-conscious consumers due to its low cost and high fibre content, which supports digestive health. Customisation is one of the key trends in the Australia popcorn market, allowing for various toppings and making it ideal for social sharing. Furthermore, popcorn is generally free from common allergens, making it suitable for many dietary needs. In August 2024, PopBox, an Australian-grown popcorn brand, launched a range of flavours, including Caramel Crunch, Mega Butter, Sweet and Salty, Butter, Sea Salt, and Lite Butter. PopBox's popcorn is made from 100% Australian-grown corn and is free from palm oil, gluten, dairy, and GMOs.

The Australian popcorn market is flourishing due to its versatility, enabling it to be used in a range of recipes, from snacks to desserts. A growing interest in healthy snacks attracts new consumers, while its appeal in various settings enhances its popularity. The Australia popcorn market dynamics and trends are being influenced by unique flavours that encourage brand loyalty, along with ongoing product innovation that keeps it vibrant. In May 2023, popcorn company Snack Attack announced the launch of its innovative "Popcorn Bars" in Australia. These bars combined popcorn with nuts and dried fruits, catering to on-the-go consumers. The new product was introduced at health-focused retailers and quickly gained popularity for its distinctive snack appeal.

Australia Popcorn Market Insights

  • Industry reports indicate that corn production in Australia is a relatively minor summer crop, with an annual output ranging from 350,000 to 450,000 tonnes.
  • During the 2022-2023 financial year, Australia sold 387,000 tonnes of corn, generating USD 161 million in revenue. The Australian Bureau of Statistics forecasts a corn crop of 379,000 tonnes for the 2023-2024 period.
  • According to Screen Australia, the gross box office collection amounted to USD 940.6 million in 2022 and increased to USD 985.1 million in 2023.
  • The Australian Capital Territory popcorn market is expected to grow at a CAGR of 7.5% during the forecast period.
  • Supermarkets and hypermarkets are projected to grow at a CAGR of 8.8%, during the forecast period.
  • The popcorn market share in Victoria, Australia, is projected to increase by 18.4% over the forecast period.

Industry News

March 2023

Lolly Poppin and Chupa Chups unveiled candy-glazed popcorn, introducing Cola and Strawberry & Cream flavours. This collaboration represented Poppin's first partnership in its 30-year history, arranged by the Australian brand extension agency Asembl. The popcorn, infused with Chupa Chups' iconic flavours, was made available at Woolworths and independent grocery stores.

January 2023

Popcorn brand Flavour Burst announced the launch of its "Popcorn Fiesta" range, which included bold flavours such as Jalapeño Cheddar and BBQ Smoke. This festive line was introduced to align with Australia Day celebrations, and the popcorn became available in grocery stores across the nation, attracting partygoers.

Australia Popcorn Market Drivers

Health and Wellness Focus

The Australia popcorn market is increasingly influenced by health-conscious consumers in search of nutritious snacks. Popcorn's natural low-calorie count and high fibre content make it an appealing choice for those aiming to maintain a healthy lifestyle. Brands are seizing this opportunity by marketing popcorn as a guilt-free snack, often emphasising its whole-grain benefits. Additionally, the growing demand for organic and natural products has increased the availability of non-GMO and gluten-free popcorn varieties, further attracting health-focused consumers. This trend in the Australia popcorn market is anticipated to continue shaping product offerings and marketing strategies in the industry. In July 2023, healthy snacking brand PopJoy launched its new range of air-popped popcorn in Australia, highlighting organic ingredients. Flavours such as Sea Salt and Caramel Bliss were introduced to appeal to health-conscious consumers.

Innovative Flavours and Products

The Australia popcorn market is thriving due to a significant trend towards innovation in flavour profiles and product offerings. Brands are experimenting with gourmet and exotic flavours, such as truffle, caramel sea salt, and spicy blends, to appeal to adventurous snackers. Furthermore, the introduction of popcorn mixes that combine traditional popcorn with nuts, chocolate, or dried fruits adds variety and excitement. This diversification meets the changing consumer demand for unique and indulgent snacking experiences. As competition heats up, brands continually experiment with limited-edition flavours and seasonal offerings to keep their product lines fresh and engaging, boosting consumer interest and positively impacting the Australia popcorn market share. In December 2022, the popcorn brand Sweet Treats launched a holiday-themed collection featuring Gingerbread and Peppermint flavours, aiming to attract consumers during the festive season.

Opportunities in the Australia Popcorn Market

Sustainability and Ethical Sourcing

The Australia popcorn market is benefiting from the increasing concern for sustainability among consumers, which has prompted brands to adopt eco-friendly practices. Many companies are prioritising the ethical sourcing of ingredients, using biodegradable packaging, and implementing environmentally friendly production methods. This trend aligns with consumer values, as more individuals seek products that minimise their environmental impact. Brands that highlight sustainable practices not only attract environmentally conscious customers but also enhance their brand reputation. As awareness of climate change and sustainability issues increases, this trend is likely to shape future product development while also providing several opportunities in the Australia popcorn market. In March 2023, popcorn brand Munchy Mates launched a new range of vegan popcorn in Australia, featuring flavours such as Vegan Cheese and Sweet & Spicy, to address the rising demand for plant-based snacks. The popcorn became available in various health food stores and online platforms.

Market Restraints

The Australia popcorn market faces several key restraints. Intense competition among brands can lead to price wars, affecting profit margins. Health concerns about additives and sodium levels may deter consumers. Shifting preferences towards healthier snacks and economic fluctuations can also impact demand. Limited awareness of popcorn as a healthy option hinders market penetration. Seasonality affects consumption, with sales peaking during specific events.

Compliance with food regulations can burden smaller brands, while supply chain disruptions may influence availability and pricing. Additionally, emerging dietary trends, such as keto or paleo, may push consumers towards alternatives, further challenging Australia popcorn market share. Brands must adapt and innovate to navigate these challenges effectively.

Australia Popcorn Industry Segmentation

“Australia Popcorn Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Microwave Popcorn
  • Ready-To-Eat Popcorn

Market Breakup by Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Channels
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

Australia Popcorn Market Share

By Type Analysis

The Australia popcorn market benefits from microwave popcorn, which offers a quick and easy snacking solution that requires little preparation and clean-up. Perfect for busy lifestyles, it can be ready in just minutes, making it ideal for on-the-go consumers. Its compact packaging ensures easy storage at home or while travelling, and a wide range of flavours appeals to various tastes. Additionally, it is typically affordable, providing a budget-friendly snack that allows consumers to enjoy freshly popped popcorn at home. The ability to customise with extra toppings enhances the snacking experience, increasing popcorn demand. In April 2023, Popcorn Company launched a new range of microwaveable popcorn, featuring flavours such as Sweet Chilli and Cheddar Cheese, catering to snack enthusiasts seeking convenience.

The Australia popcorn market features ready-to-eat popcorn, which is crafted for immediate consumption and requires no preparation, making it extremely convenient. Ready to Eat is anticipated to see a CAGR of 9.1% throughout the forecast period. This category presents a diverse array of flavours and styles to cater to different tastes. With a longer shelf life, it can be easily stocked without worries of spoilage. Many brands also offer healthier options, such as low-calorie or organic varieties, appealing to health-conscious consumers. Its larger packaging makes it ideal for sharing at events, enhancing its social appeal. Produced under stringent quality controls, ready-to-eat popcorn guarantees consistency, while unique flavours build brand loyalty among consumers, encouraging repeat purchases and positively influencing the Australia popcorn industry revenue. In May 2023, Snack Attack launched its gourmet ready-to-eat popcorn line, featuring distinctive flavours like Spicy Garlic and Sweet Chilli, targeting adventurous snack enthusiasts.

By Distribution Channel Insights

The Australia popcorn market benefits from convenience stores, which provide easy access to popcorn and are strategically located in urban areas for quick purchases. These stores ensure immediate availability for impulse buys and offer a wide range of brands and flavours. With extended operating hours, they cater to late-night cravings, while complementary items enhance the overall snacking experience. Fast checkout times accommodate busy consumers, and shopping locally supports community businesses, contributing to the growth of the Australia popcorn industry. In August 2021, Poppin Microwave Popcorn was launched, made from Australian corn, and features various flavours, including Triple Butter, Butter, Sweet & Salty, Butter Light, and Nacho Cheese. Poppin Microwave Popcorn is available at Coles, Woolworths, Costco, and selected independent retailers.

The Australia popcorn market benefits from online channels that provide a vast array of popcorn brands and flavours, including niche and gourmet selections. Shopping from home offers convenience, saving time and effort for consumers. They can easily compare prices and read reviews to make informed decisions. Subscription services ensure consistent availability, while online promotions improve affordability, boosting demand of the Australian popcorn market. Detailed product information appeals to health-conscious buyers, and global access broadens options beyond local offerings. Online channel is anticipated to see a CAGR of 9.1% throughout the forecast period. In March 2023, Cobs Popcorn announced the expansion of its core range in Australia with the introduction of Cobs Drizzl’d. This new line features Cobs’ signature crispy popcorn drizzled with real chocolate in three flavours: Lightly Salted & Slightly Sweet Popcorn drizzled with Milk Chocolate, Sea Salted Caramel Popcorn drizzled with Milk Chocolate, and Sea Salt Popcorn drizzled with Dark Chocolate.

Australia Popcorn Market Regional Insights

New South Wales Popcorn Market Regional Insights

As per the Australia popcorn market analysis, promoting local brands in New South Wales enhances community engagement and supports regional agriculture. The New South Wales popcorn market is expected to grow at a CAGR of 9.5% during the forecast period. Additionally, the availability of popcorn in supermarkets, convenience stores, and online platforms offers consumers convenient choices that align with their shopping habits. They also provide local delivery to Neath, Swansea, and Port Talbot.

Queensland Popcorn Market Trends

Ongoing product innovation featuring distinctive flavours and formats maintains the vibrancy of the popcorn market, drawing in new customers. Moreover, popcorn's status as a popular snack for social occasions boosts its shareability, leading to higher sales. Corny Popcorn, a gourmet brand located in Southeast Queensland, provides an array of flavours, such as Heavy-Duty Caramel, Signature Sweet 'n' Salty, and Lightly Crispy Caramel. They also offer DIY pop-at-home kits.

Western Australia Popcorn Market Dynamics

Brands in the Western Australia popcorn market is embracing eco-friendly practices to attract environmentally conscious consumers and build brand loyalty. Additionally, the option to customise popcorn with various toppings enhances the snacking experience for consumers. According to DAFF, winter crop production in Western Australia is projected to increase by 24% to 18.4 million tonnes in 2024–25, driven by better seasonal conditions and exceeding the 10-year average of 17.2 million tonnes.

Competitive Landscape

The Australia popcorn market key players are recognised for their innovative flavours and premium ingredients. They utilise ethically sourced, non-GMO corn and natural seasonings, providing a wide variety of options from classic to adventurous blends. With a commitment to sustainability, they use eco-friendly packaging and local sourcing, delivering a delightful snacking experience that caters to health-conscious consumers while maintaining a playful and indulgent ethos.

Key Industry Players

Burst Foods Pty Ltd: Established in 2018 and headquartered in Queensland, Australia, is known for its innovative range of popcorn products. The company focuses on creating unique flavour combinations and uses high-quality, ethically sourced ingredients to deliver a delightful snacking experience.

The Popping Nut Pty Ltd: Founded in 2015 and based in New South Wales, The Popping Nut Pty Ltd specialises in gourmet popcorn. Committed to quality, the company offers a variety of flavours and blends, using non-GMO corn and natural seasonings to cater to health-conscious consumers while maintaining a fun snacking experience.

Popkin's Artisan Popcorn Pty Ltd: Established in 2020 and headquartered in Victoria, Popkin's Artisan Popcorn Pty Ltd focuses on artisanal popcorn made from high-quality, ethically sourced ingredients. The brand is renowned for its unique flavour profiles and commitment to sustainability, providing consumers with both indulgent and health-conscious snacking options.

Popsy Popcorn Company: Established in 2017 and based in New South Wales, offers a delightful selection of popcorn flavours. The company prides itself on using locally sourced ingredients and eco-friendly packaging, aiming to create a fun and memorable snacking experience for all consumers.

Other key players in the Australia popcorn market report are Popcorn Man Pty Ltd., 180 Popcorn Limited, Bean Growers Australia Limited and Jonny’s Popcorn Delights among others.

Recent Development

July 2022

Snack Attack launched its newest range of gourmet popcorn, which included exotic flavours like Thai Sweet Chilli and Honey Soy. These products were aimed at adventurous consumers looking for bold snacking experiences.

June 2022

The Popcorn Company introduced its eco-friendly popcorn line, featuring flavours such as Lightly Salted and Vegan Cheese. This initiative was designed to appeal to environmentally conscious consumers while promoting sustainable practices.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market reached an approximate value of AUD 343.10 million.

The Australia popcorn market is assessed to grow at a CAGR of 8.30% between 2024 and 2032.

The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of around AUD 703.20 million by 2032.

The regional markets include New South Wales, Victoria, Queensland, Australian Capital Territory, and Western Australia, among others.

The different products in the market include microwave popcorn and ready-to-eat popcorn.

The key players in the market are Burst Foods Pty Ltd, The Popping Nut Pty Ltd, Popkin's Artisan Popcorn Pty Ltd, Popsy Popcorn Company, Popcorn Man Pty Ltd., 180 Popcorn Limited, Bean Growers Australia Limited and Jonny’s Popcorn Delights among others.

Based on the distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online channels, and others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

Report Features Details
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
  • Region
Breakup by Type
  • Microwave Popcorn
  • Ready-To-Eat Popcorn
Breakup by Distribution Channel
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Channels
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australia Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Burst foods pty ltd.
  • The Popping Nut Pty Ltd
  • Popkin's Artisan Popcorn Pty Ltd.
  • Popsy Popcorn Company NSW
  • Popcorn Man Pty Ltd.
  • 180 Popcorn Limited
  • Bean Growers Australia Limited
  • Jonny’s Popcorn Delights
  • Others

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