Australia Pet Grooming Products Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

Key Market Trends and Insights:

• The Western Australia pet grooming products market dominated the market in 2024 and is projected to grow at a CAGR of 12.7% over the forecast period.
• By product type, the shampoo and conditioner segment is projected to witness a CAGR of 12.6% over the forecast period.
• By price range, the premium segment is expected to register 13.4% CAGR over the forecast period due to growing trend of pet humanization and increased disposable incomes.

Market Size & Forecast:

• Market Size in 2024: AUD 261.30 million
• Projected Market Size in 2034: AUD 804.34 million
• CAGR from 2025-2034: 11.90%
• Fastest-Growing Regional Market: Western Australia

The sharp rise in pet ownership across Australia is driving the uptake of pet grooming products. As per Animal Medicines Australia, the country’s pet ownership reached an estimated 28.7 million pets in 6.9 million households as of 2022. This surge, particularly among millennials, Gen Z, and child-free couples has intensified demand for grooming solutions that ensure pets are clean, healthy, and comfortable.

E-commerce is revolutionizing the pet grooming products industry in Australia by offering unparalleled convenience, variety, and personalization to consumers. Platforms like Pet Circle, Amazon Australia, and Budget Pet Products allow pet owners to shop from home, compare brands, read reviews, and access exclusive online discounts. Subscription models and auto-replenishment services ensure grooming essentials, such as shampoos, flea treatments, and wipes are delivered regularly without hassle.

Key Trends and Recent Developments

July 2025

Australia’s largest independently owned pet store chain PetO disclosed plans to double its Queensland presence by adding eight new stores within three to five years. The expansion reflects strong demand and reinforces PetO’s position in Australia’s rapidly growing pet care and grooming market.

April 2025

Leading American pet care brand Skout’s Honor expanded its global footprint by entering the Australian market. With its eco-friendly grooming and wellness products, the brand aims to meet rising demand for premium, natural pet solutions while strengthening its international presence.

January 2023

South Australian brand G’oodles launched a detangling shampoo and spray tailored for curly-coated dogs. Driven by their passion for oodles, the brand offers products to help owners manage the high-maintenance coats of pets with ease for promoting healthy grooming.

December 2022

Australian retail major Woolworths Group committed USD 586 million to acquire Petspiration, the parent company of Petstock. This helped to strengthen the group’s position in the fast-growing pet care market, leveraging Petspiration’s established network and loyal customer base to expand product offerings.

Tech Integrated Grooming Tools Enhance At Home Convenience

The Australia pet grooming products market is witnessing a surge in innovative tools like cordless, quiet clippers, smart brushes, feeders, infrared dryers, and sensor-embedded flea combs. In September 2023, Panasonic entered Australia's pet care market with a smart feeder and four-filter drinking fountain, promoting health, hydration, and convenience. These appeal to owners who favor at-home grooming that is efficient, effective, and pet-friendly.

Pet Humanization Becomes Mainstream

Australian pet owners increasingly regard their pets as family members, deepening emotional bonds and fueling spending on premium grooming products. From special birthday cakes to designer beds, pets are treated as cherished companions. In March 2024, IKEA launched its UTSÅDD pet range in Australia, offering stylish, affordable furniture and accessories for modern pet lifestyles. Grooming items once considered indulgent are now essentials in responsible pet ownership.

Social Media Drives Aesthetic Grooming Trends

TikTok and Instagram have elevated grooming into a visual lifestyle, adding to the Australia pet grooming products industry revenue. This shift is evident in the growing demand for premium and personalized grooming products, as pet owners seek to replicate the stylish looks showcased by influencers and fellow pet enthusiasts on these platforms. Viral grooming videos, before-and-after transformations, and creative grooming challenges have not only entertained audiences but also educated them on the latest trends and products.

Preventive & Holistic Grooming Approaches

Pet owners in Australia increasingly opt for grooming products with health benefits like anti-flea, skin-soothing, or veterinary-backed ingredients, viewing grooming as preventative care and holistic wellness for pets. In September 2024, Hysses Australia launched FurryCare, a premium pet grooming range featuring deodorising spray, water-free shampoo, and detangling spray with Lavender and Marjoram oils. Such instances are likely to boost the market growth.

Eco-Friendly & Sustainable Grooming Options

Sustainability is influencing the Australia pet grooming products market dynamics. Products featuring biodegradable packaging, plant-based ingredients, and cruelty-free credentials are gaining strong traction among conscientious pet owners. This eco-conscious shift is driving innovation and reshaping consumer preferences across the industry. As a result, brands prioritizing sustainability are seeing increased loyalty and market growth.

Australia Pet Grooming Products Market Share

Shear & Trimming Tools to Drive the Market with Innovations

The shear and trimming tools segment of the Australia pet grooming products market is experiencing rapid growth. The increasing trend of pet humanization, where pets are treated as family members, has led to a heightened focus on their grooming needs. This shift has resulted in a growing demand for high-quality clippers and scissors, essential for maintaining the appearance and health of the pet coats. Launched in Australia, the My Pet Buddy 4‑in‑1 Grooming Kit brings salon-level precision to home grooming.

The comb and brush segment maintains a steady presence in the market. While not as dominant as shampoos or trimming tools, these products are integral to regular grooming routines. They help in detangling fur, reducing shedding, and promoting a healthy coat. The demand for combs and brushes is consistent, with pet owners seeking tools that cater to their pets' specific fur types and grooming requirements.

Premium Pet Grooming to Drive the Market with Rising Incomes

The premium segment of the Australia pet grooming products industry caters to pet owners willing to invest in high-quality, innovative grooming products. These products feature natural or organic ingredients, advanced technologies, and are designed to address specific grooming challenges. The growing trend of pet humanization and increased disposable incomes have driven the demand for premium grooming products. As per Trading Economics, Australia’s disposable personal income surged to 424884 AUD million in Q1 of 2025 from 415014 AUD million of Q4 of 2024, adding to the segment growth.

Online Platforms to Drive the Market with E-commerce Growth

The online segment is growing rapidly, fueled by the convenience of e-commerce and changing consumer behavior. Online platforms, such as Amazon Australia, Pet Circle, and even brand-owned websites are becoming preferred choices, especially for niche or premium products. Pet owners benefit from doorstep delivery, access to detailed product information, and subscription-based replenishment services. Moreover, social media and influencer marketing have played a significant role in increasing awareness and driving traffic to online stores.

Australia Pet Grooming Products Market Regional Analysis

Victoria Leads the Market with Surge in Clinics

Victoria, especially Melbourne, is a major player in the Australia pet grooming products market due to the growing number of pet ownership households. Local brands and specialty pet stores flourish here, offering a wide range of grooming products from eco-friendly shampoos to electric clippers. Veterinary clinics and grooming salons are also widespread, promoting professional grooming standards. In July 2024, Tooronga Veterinary Hospital, a USD 6 million advanced facility, opened in Hawthorn East, Melbourne, for offering modern pet care with transparent, client-focused services.

Western Australia holds a strong position in the market with consistent growth, due to its growing pet ownership rates, rising disposable incomes, and increasing awareness of pet health and hygiene. The region’s urban centers, such as Perth, support a thriving network of pet salons, specialty stores, and veterinary clinics, all contributing to product demand. Additionally, the popularity of premium and natural grooming products is on the rise, driven by consumer preferences for high-quality care and wellness solutions for their pets.

Competitive Landscape

Key players in the Australia pet grooming products market are employing a range of strategies to meet growing consumer demand and stay competitive. Product innovation is pushing brands to develop grooming products made from natural, organic, and hypoallergenic ingredients to cater to health-conscious pet owners. Leading players are expanding their online presence through platforms like Pet Circle and Amazon while maintaining strong offline networks via Petbarn, PetO, and grooming salons. This ensures wide accessibility and enhances brand visibility.

Strategic partnerships and acquisitions are also on the rise. Retailers are integrating veterinary clinics and grooming services to offer holistic pet care solutions. Additionally, companies are leveraging digital marketing, influencer collaborations, and subscription models to build customer loyalty. Educational content around pet care is increasingly used to drive product engagement, while data analytics helps tailor offerings to consumer preferences, ensuring long-term growth and differentiation in the Australia pet grooming products industry.

Mars Pet Grooming

Founded in 1911 and headquartered in McLean, Virginia, Mars Petcare leverages its Waltham Petcare Science Institute to pioneer pet health innovations, including the Wisdom Panel DNA testing and veterinary networks like Banfield and VCA. It remains a global leader in combining nutrition, diagnostics, and clinical care.

Petway Petcare

Launched in 1988 and based in Arundel, Queensland, Petway Petcare is famous for its “Everyday Pink” shampoo and high-concentration formulations. The firm releases its fragrance-free clarifying shampoo annually, backing a reputation built on prompt service and premium quality.

Wahl Clipper Corporation

Founded in 1919 and headquartered in Sterling, Illinois, Wahl transformed grooming with inventions like the first vacuuming and cordless clippers. Their innovations include the Trim-N-Vac beard trimmer and a legacy of expanding into mass-market and veterinary grooming tools globally.

Artero Australia

Founded in Spain in 1909, Artero Australia operates from Shailer Park, Queensland. It brings Spain’s century old tradition of professional-grade grooming tools like eco-friendly bamboo combs and precision sprays to Aussie groomers, emphasizing quality, innovation, and environmental design.

Other key players in the Australia pet grooming products market report include HARLOW HARRY Pty Limited, Plush Puppy, EQyss Grooming Products Inc. and others.

Key Features of the Australia Pet Grooming Products Market Report

• Comprehensive quantitative analysis covering market size, growth, and forecast to 2034.
• Detailed segmentation by product type, price range, and distribution channels.
• Regional breakdown highlighting market shares across Australian states and territories.
• Insights into consumer behavior, preferences, and spending patterns.
• Competitive landscape profiling major players and their strategic initiatives.
• In-depth coverage of emerging trends, innovations, and regulatory impacts.

Why Choose Expert Market Research?

• Trusted global research with accurate, data-driven market insights.
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• Expert analysts with deep knowledge of the Australian pet care sector.
• Timely delivery and ongoing client support for decision-making success.

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