Australia Halal Market Size, Share Analysis and Forecast Report 2025-2034

Australia Halal Market Overview

The Australia halal market is expanding because of substantial export prospects, particularly in regions like the Middle East, Asia, and Africa. This expansion caters to an growing consumer need for halal-certified products, benefiting local businesses and the agricultural sector. According to USDA data, Australia exported 50,000 metric tonnes of pork in 2024. The halal industry also drives economic expansion, offering job prospects across production, processing, and logistics. As global Muslim populations rise, this sector continues to offer strategic expansion prospects for Australian businesses looking to capitalise on international need.

Opportunities in the Australia halal market not only stimulate economic expansion but also promote sustainability through responsible sourcing and humane animal welfare practices. Halal certification, which aligns with consumer health preferences, enhances Australia's global trade partnerships.

Australia Halal Market Growth

The Australia halal market is driving culinary diversity by expanding the range of food products available to meet diverse dietary needs. This need is fuelled by growing middle-class Muslim populations in Asia and the Middle East. Ethical practices, including humane animal treatment and responsible sourcing, are central to the sector’s expansion. Australia’s role as a leading halal exporter was reinforced in 2022 when it hosted Asia’s largest halal business conference, enhancing prospects for Australian businesses to explore halal export prospects across industries. This event highlights Australia’s growing influence in the global halal sector.

The growth of the Australia halal market further benefits the tourism and hospitality sectors, as increased halal food availability attracts international halal food tourists. This need supports the expansion of retail outlets dedicated to halal products, giving consumers more options, further driving the expansion of the market.

Key Trends and Developments

The growth of the Australia halal market is propelled by diversification of halal product categories, export sector expansion, rise in halal tourism and hospitality, and strengthening of certification and regulation.

December 2024

Australia is recruiting skilled halal food processors, offering AUD 3600 per month, to meet the growing global need for halal-certified products. This initiative, supported by a memorandum of understanding between Vietnam and Australia, offers a pathway for Vietnamese workers to secure well-paid jobs while adhering to Islamic dietary laws.

December 2023

Australian fast-food brand Grill’d opened its first halal-certified restaurant in Blacktown, NSW. This marks the 164th Grill’d location. The restaurant will adapt its menu, removing bacon from certain burgers, refraining from serving alcohol, and sourcing all meat from halal-certified suppliers to cater to Muslim consumers.

July 2023

The Meatery has launched a premium range of halal Australian beef, including A5 Wagyu Ribeye and A5 Wagyu Striploin, highlighting sustainable and ethical production practices. These cuts are certified halal and are crafted to offer exceptional quality in both taste and texture, catering to health-conscious and ethically minded consumers.

March 2022

Exporters gained enhanced access to Malaysia's rapidly expanding food sector, which imported over AUD 300 million worth of halal-certified Australian sheep meat annually, making up 71% of the country's total sheep meat imports. These new export prospects followed the signing of a memorandum of understanding between Austrade and Malaysia’s Halal Development Corporation.

Diversification of Halal Product Categories is Boosting the Australia Halal Market Growth

The Australian halal sector is expanding beyond traditional meat into packaged foods, snacks, cosmetics, and pharmaceuticals. This diversification is propelled by growing consumer awareness, rising Muslim population, and need from export markets. Businesses are capitalising on this by developing certified halal offerings that appeal to both domestic consumers and international buyers in Southeast Asia and the Middle East.

Export sector Expansion is Impacting the Australia Halal Industry Revenue

Australia’s halal-certified exports continue to grow, particularly to Malaysia, Indonesia, and the Gulf States. Free trade agreements and Australia’s strong food safety reputation underpin this trend. need for premium, ethically sourced halal protein is fuelling investment in certification infrastructure and logistics, making halal exports a strategic expansion area for Australian agribusiness and food manufacturers.

Rise in Halal Tourism and Hospitality is Influencing the Australia Halal Market Dynamics and Trends

The expansion in halal tourism is driving need for certified halal food across hospitality, events, and travel sectors. Destinations like Sydney and Melbourne are investing in halal-friendly offerings to attract Muslim travellers. This trend supports cross-sector expansion and encourages service providers to align with global halal standards to gain a competitive edge in a growing niche.

Strengthening of Certification and Regulation is Boosting the Demand of the Australia Halal Market

growing scrutiny around halal certification is leading to greater need for transparency and standardisation. Industry stakeholders and regulatory bodies are collaborating to ensure credibility and compliance. Clear certification standards not only increase consumer confidence but also strengthen Australia's positioning in global markets as a trustworthy halal supplier.

Australia Halal Market Trends

Innovation is a core driver in the growth of the Australia halal market, with manufacturers increasingly focusing on expanding halal-certified product lines to address changing consumer demands. This includes a surge in halal-certified snacks, ready-to-eat meals, dairy items, and notably, plant-based alternatives, responding to the rising interest in vegetarian and vegan options among Muslim consumers. This trend reflects broader shifts towards health, sustainability, and ethical consumption. Austrade (2022) projects that the global halal economy will reach AUD 7.3 trillion by 2030. With over 240 million Muslims in Southeast Asia, the region offers substantial export potential for Australian halal producers.

Opportunities in the Australia Halal Market

The expansion of e-commerce is significantly shaping Australia halal market trends and dynamics, creating expanded distribution channels for halal-certified products beyond traditional retail outlets. Digital platforms offer halal food producers, particularly SMEs, greater sector reach and cost-effective entry by reducing the reliance on physical infrastructure, further driving the expansion of the. According to the Australian Bureau of Statistics (2020–21), e-commerce retail accounted for 41.5% of the value added by digital activities in Australia. This digital shift enhances visibility, supports direct-to-consumer strategies, and aligns with growing consumer need for convenience, variety, and ethically sourced products, particularly among busy households and health-conscious shoppers.

Market Restraints

The Australia halal market encounters several operational and strategic challenges, notably complex regulatory frameworks and inconsistent certification standards that create barriers to entry for businesses. Supply chain inefficiencies, particularly in regional areas, elevate distribution costs, while limited public awareness of halal certification restricts sector expansion.

Cultural resistance among non-Muslim consumers further limits mainstream adoption. Intense global competition, particularly from Malaysia and Turkey, adds pressure, while high certification costs deter SMEs. Additionally, a lack of innovation in plant-based halal products, labour shortages, and fragmented certification bodies undermine consumer confidence and sector efficiency.

Australia Halal Market Share

Market Analysis by Products

According to the Australia halal market report, the sector is led by halal poultry and seafood, offering consumers high-quality protein options that adhere to religious dietary guidelines. These products are becoming more popular because of their perceived health benefits and ethical sourcing practices. The expansion of halal-certified poultry and seafood increases sector diversity, meeting the demands of a multicultural society. The Department of Agriculture, Fisheries, and Forestry reported that seafood consumption in Australia reached 350,000 tonnes during 2021-22.

The growth of the Australia halal market is further propelled by halal meat, which offers nutritional value while complying with Islamic dietary laws and ensuring the humane treatment of animals. Its growing need supports local businesses and contributes to economic development. Also, halal certification promotes consumer trust, fostering a sense of community and cultural acceptance within diverse populations. According to the Australian Bureau of Statistics, cattle slaughter rose by 4.1% during the December 2023 quarter, reaching 1.9 million, while beef production also increased by 3.3% to 583,667 tonnes.

Market Analysis by Distribution Channel

According to the Australia halal market report, the online retail channel is a key expansion driver as e-commerce has redefined consumer access to halal-certified products, offering convenience, broad product selection, and efficient delivery. This channel is particularly effective in engaging tech-savvy, time-conscious consumers. Thomas Farms, for instance, has launched a dedicated online platform providing premium halal-certified lamb, beef, and goat, delivered nationwide. This digital transformation enables halal brands to extend sector reach and enhance consumer engagement.

Convenience stores are progressively impacting the Australia halal market revenue by providing halal-certified products at accessible locations with extended operating hours. These outlets cater to the fast-paced lifestyles of modern consumers by supplying snacks, beverages, and ready meals that align with halal standards. The sector is evolving with new product launches to meet changing preferences. In November 2023, 7-Eleven Australia introduced halal-certified desserts, including Milk and Dark Chocolate Mousse and Tiramisu, diversifying their offerings and strengthening customer loyalty within the halal-conscious demographic.

Australia Halal Market Regional Insights

New South Wales Halal Market Overview

According to the Australia halal industry analysis, New South Wales (NSW) benefits from a thriving halal sector, propelled by growing consumer need for halal-certified products. The state's diverse population and strong export potential bolster local businesses, fostering economic expansion while promoting cultural inclusivity and food safety standards throughout the food industry. In 2022–23, NSW produced around 35% of Australia's chicken meat, solidifying its position as the largest chicken meat-producing state, according to the NSW Government.

Queensland Halal Market Trends

In Queensland, the halal sector is expanding as more non-Muslims embrace halal products, motivated by health and safety concerns. This growing sector supports local production and innovation, providing new prospects for businesses while meeting the needs of a diverse consumer base that values quality and ethical sourcing. According to the Australian Government, Queensland's fisheries and aquaculture production value rose by 3% to AUD 443 million in 2021–22, with key species including prawns, barramundi, and crab.

Western Australia Market Dynamic

Western Australia benefits from a dynamic halal sector, characterised by strong community support and rising need for halal products. The state's commitment to sustainable practices and high food safety standards enhances its reputation as a trusted supplier of halal goods, promoting both economic expansion and cultural diversity. In 2022–23, Western Australia contributed 14% of Australia's red meat and livestock industry turnover, underscoring its substantial role in the sector.

Victoria Halal Market Drivers

Victoria benefits significantly from Australia's growing halal sector because of its multicultural population and strong food manufacturing sector. sector drivers include growing need for certified halal products and export readiness. The state’s robust logistics infrastructure and government support further position it as a hub for halal trade expansion.

Australian Capital Territory Halal Market Opportunities

The ACT leverages policy leadership and regulatory frameworks to support halal sector development. As a centre for institutional influence, it drives standardisation and certification improvements. sector expansion is supported by rising halal tourism and local need, offering strategic prospects for niche halal services and high-quality product development.

Competitive Landscape

The Australia halal market key players focus on delivering high-quality, ethically sourced, and fully halal-certified products to meet the growing need from Muslim consumers both domestically and internationally. These companies offer a wide range of products, including fresh meats, frozen foods, and value-added items, all produced to stringent halal standards. They are committed to ensuring the highest levels of food safety, quality, and customer satisfaction, establishing themselves as trusted names in the Australia halal food industry.

Key Industry Players

Nestlé SA: It is a multinational food and beverage company headquartered in Vevey, Switzerland. Established in 1867, it is one of the largest food companies globally, offering a wide range of products including dairy, nutrition, and health science. Nestlé is renowned for its commitment to quality and sustainability.

Unilever plc: It is a British-Dutch multinational consumer goods company headquartered in London, UK, and Rotterdam, Netherlands. Founded in 1929, Unilever produces a diverse array of products including food, beverages, cleaning agents, and personal care items, and is known for its sustainability initiatives and ethical practices.

Cargill Incorporated: It was founded in 1865, and is an American multinational corporation based in Minnesota, United States. Specialising in agribusiness, Cargill offers food, agriculture, and industrial products and services globally. The company is a leader in the food and feed industries, with a strong commitment to sustainability and innovation.

Fettayleh Foods Pty Ltd.: It is an Australian food manufacturer based in Sydney, Australia. Established in 2004, it specialises in producing high-quality Middle Eastern food products, particularly halal-certified items. The company is known for its commitment to providing authentic, culturally diverse foods to Australian and international markets.

Another key player in the Australia halal market report is THE MIDFIELD GROUP, among others.