Report Overview

The Australia fitness tracker market, valued at AUD 2.27 billion in 2024, has experienced significant growth. It syncs with other fitness apps and devices, including smart scales. The market is expected to grow at a compound annual growth rate (CAGR) of 12.00% from 2025 to 2034, potentially reaching AUD 7.05 billion by 2034, driven by activities that enhance mental health, such as walking or meditative breathing.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Australia Fitness Tracker Market Growth

Compound Annual Growth Rate

Value in AUD billion

12%

2025-2034


Australia Fitness Tracker Market Outlook

*this image is indicative*

Australia Fitness Tracker Market Trends

The growth of the Australia fitness tracker market is driven by their ability to monitor heart rate, steps, sleep quality, and calories burned. These devices encourage active living through personalised fitness plans, while features like sleep and stress tracking promote overall well-being. In October 2024, the Oura Ring 4 was introduced as a sleek, lightweight tracker, offering personalised health insights, monitoring sleep stages, activity, and stress levels, with a week-long battery life. Priced at USD 349, it provided a discreet, effective alternative to traditional fitness trackers.

Fitness trackers come with features such as calorie burn tracking and an intuitive interface, shaping the Australia fitness tracker market dynamics and trends. They are suitable for users of all ages, often water-resistant for swimming, durable for daily wear, and easily sync with mobile apps to offer comprehensive health insights.

Australia Fitness Tracker Market Growth

The demand for the Australia fitness tracker market has been driven by their role in weight management, helping users track progress and establish healthy habits. With long battery life, these devices allow users to set goals, receive motivational reminders, and track health continuously. In October 2024, Samsung launched the Galaxy Fit 3 in Australia, offering a budget-friendly alternative to its smartwatches. The device features a 45% wider 1.6-inch display, tracks over 100 workouts, and monitors heart rate, blood oxygen, and sleep quality. Although it lacks built-in GPS, it offers up to 13 days of battery life.

Advanced fitness trackers impact the Australia fitness tracker market revenue by offering medical alerts for irregular heart rates or health risks, as well as compatibility with devices like smart scales. They provide real-time data for immediate access to health metrics and allow for personalisation. Additionally, fitness trackers contribute to mental well-being by encouraging activities like walking and mindfulness.

Australia Fitness Tracker Market Insights

  • The Department of Health and Aged Care reports that approximately 90% of Australian adults engage in sports annually, creating a large market for fitness trackers. As more individuals track their physical activity, fitness trackers cater to the demand for monitoring performance, progress, and health, contributing to market growth.
  • Sports contribute USD 32 billion to the Australian economy, according to the Department of Health and Aged Care, fostering demand for fitness trackers. As sports participation grows, there is an increasing need for wearables that track activity, calories, heart rate, and more, bolstering the market’s expansion.
  • Industry reports reveal that around 13 million adults and 3 million children participate in sports annually in Australia. This widespread involvement boosts the fitness tracker market as individuals seek to monitor their physical performance, encouraging higher adoption rates of fitness trackers for health and sports tracking.

Australia Fitness Tracker Market Drivers

Increased Integration with Health and Wellness Apps

The growth of the Australia fitness tracker market has been driven by increased integration with third-party health and wellness apps, providing users with a more comprehensive approach to fitness and well-being. Fitness trackers now sync with popular apps, enabling individuals to monitor nutrition, mental health, and mindfulness alongside physical metrics. This trend boosts user engagement by offering detailed insights into overall health, making fitness trackers an integral part of a broader health ecosystem. Integration with these apps also motivates users to stay on track with their goals, offering real-time data across multiple platforms. In May 2024, Ovum, Australia’s first women-centric AI health assistant app, began its pilot phase, developed by Dr. Ariella Heffernan-Marks. The app aims to address systemic healthcare gaps for women, providing a holistic approach to health management, including privacy protection and a diverse dataset.

Growth of Wearable Devices with Mental Health Focus

The opportunities in the Australia fitness tracker market have grown as devices have shifted focus from just physical fitness to prioritising mental health. Many trackers now include stress-tracking features, offering relaxation techniques and monitoring sleep quality to enhance overall well-being. They also assess heart rate variability (HRV) and provide real-time data on stress levels, helping users manage stress more effectively. With increased awareness of mental health's importance and advancements in wearable technology, consumer demand has expanded to include holistic wellness solutions rather than just fitness tracking. In August 2021, Allianz Partners Australia launched a mental wellbeing app in collaboration with Uprise, aimed at international student health coverage policyholders. The app offered early intervention tools, wellbeing assessments, stress evaluations, and access to licensed psychologists, addressing the mental health needs of international students.

Opportunities in the Australia Fitness Tracker Market

A key trend in the Australia fitness tracker market is the growing demand for more customisable devices, enabling users to tailor their fitness goals and tracking preferences. Fitness trackers now provide personalised insights based on activity patterns, health history, and fitness levels, using advanced algorithms and machine learning. In March 2023, Honest Eggs Co. introduced FitChix, the first fitness tracker for chickens, developed in partnership with VMLY&R and Airbag. The trackers monitor chickens' activity, including step counts, which are printed on the eggs. This initiative supports ethical, regenerative farming practices and reinforces the company's dedication to transparency and sustainability in egg production.

Market Restraints

The Australia fitness tracker market faces several restraints, including the high price of advanced models with features like GPS and ECG monitoring, limiting access for price-sensitive consumers. Battery life issues also deter potential buyers, particularly those seeking long-term use without frequent charging. Additionally, concerns over data accuracy, privacy, and security, along with the lack of understanding about the full range of features, hinder market growth.

Many consumers are unaware of advanced health-tracking capabilities, such as stress monitoring, which prevents wider adoption. Furthermore, privacy issues related to sensitive health data raise doubts, limiting consumer confidence and participation in the fitness tracker market.

Australia Fitness Tracker Industry Segmentation

“Australia Fitness Tracker Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Smart Watches
  • Smart Bands
  • Smart Clothing
  • Others

Market by Wearing Type

  • Hand Wear
  • Leg Wear
  • Head Wear
  • Others

Market Breakup by Application

  • Heart Rate Tracking
  • Sleep Monitoring
  • Glucose Monitoring
  • Sports
  • Running Tracking
  • Cycling Tracking
  • Others

Market Breakup by Distribution Channel

  • Online
  • Offline

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

Australia Fitness Tracker Market Share

Market Analysis by Type

According to the Australia fitness tracker market analysis, smartwatches dominate the market by providing a comprehensive health monitoring experience, including heart rate tracking, GPS, and sleep analysis. They offer real-time notifications, fitness goals, and third-party app integration, making them perfect for users looking for an all-in-one wearable device. OPPO Australia launched the Reno12 Series and Watch X in July 2024, introducing AI-powered features like AI Eraser 2.0, AI Clear Face, and AI Recording Summary. The Reno12 Series, featuring the new 4nm MediaTek Dimensity 7300 platform, offers improved power efficiency, fast charging, and a 50MP main camera.

Smart bands are compact and lightweight, offering essential fitness features like step counting, heart rate monitoring, and sleep tracking. Their affordability and simplicity make them a popular choice for Australians seeking a budget-friendly alternative to smartwatches, while still accessing key health and fitness insights.

The growth of the Australia fitness tracker market is driven by smart clothing, which tracks physical activity through built-in sensors that monitor muscle activity, posture, and sweat levels. This provides detailed insights into workout performance, helping users optimise their training. Smart clothing is gaining popularity among athletes and fitness enthusiasts who are after advanced, data-driven training tools. Ryderwear launched its first gym-retail store in Adelaide in February 2021. The 775sqm gym is equipped with premium Life Fitness and Hammer Strength gear and operates 24/7. The facility also houses a Ryderwear store. Memberships are affordable, offering both casual passes and foundation memberships.

Market Analysis by Wearing Type

According to the Australia fitness tracker market report, hand wear devices, such as fitness-tracking gloves and smartwatches, dominate the market. These devices track activities like heart rate, step count, and calorie burn in real-time. They are designed for ease of use, seamlessly integrating with apps to track performance, making them a top choice for fitness enthusiasts.

In the fitness tracker market, leg wear includes smart leggings and compression gear with sensors to monitor muscle activity, posture, and joint movement. These devices offer valuable insights to improve workout performance, efficiency, and recovery, helping users optimise their routines, prevent injuries, and boost athletic performance, making them crucial for serious athletes.

The demand for the Australia fitness tracker market is further supported by head wear devices, such as smart hats and headbands, which use sensors to monitor biometrics like sweat levels, heart rate, and brain activity. These devices enhance focus, performance, and mental clarity during workouts, providing a comprehensive approach to both physical and mental health with real-time feedback and personalised insights.

Market Analysis by Distribution Channel

The Australia fitness tracker market revenue is impacted by online sales, providing the ease of browsing various products, comparing specifications, and reading reviews. Consumers enjoy access to exclusive offers, direct home delivery, and flexible shopping times, improving their overall shopping experience. The Australian Bureau of Statistics (ABS) reported that e-commerce contributed 41.5% to digital activity growth in 2020-21, boosting the market. Online sales make it simple for consumers to access a range of fitness trackers and enjoy home delivery.

Offline sales in the Australia fitness tracker market enable customers to physically check products, try them on, and receive personalised service from store staff. This hands-on approach builds confidence in product fit and functionality, while offering immediate purchase and testing. The ABS stated that retail trade in Australia grew by 2.3% from July 2023 to July 2024, totalling USD 36,160.1 million in July 2024. As consumer spending rises, more Australians invest in fitness trackers, further expanding the market and prompting retailers to offer a broader selection of products.

Australia Fitness Tracker Market Regional Insights

New South Wales Fitness Tracker Market Overview

The fitness tracker market in New South Wales thrives on the region's strong focus on health and wellness, supported by urban living and a tech-savvy population. With growing demand for wearable devices, there’s notable growth in smartwatches, smart bands, and advanced fitness trackers offering health monitoring features. In 2023, about 60% of adults engaged in physical activity, with an emphasis on team sports and fitness classes, supported by state health initiatives (NSW Health, 2023).

Queensland Fitness Tracker Market Trends

Queensland’s fitness tracker market is influenced by the rising awareness of fitness and health. The trend is shifting towards devices that provide comprehensive tracking, including sleep, heart rate, and activity levels. The region’s active outdoor lifestyle and picturesque surroundings further boost demand for fitness tracking. According to the Queensland Government, 75% of residents participate in physical activities, including sports and exercise.

Western Australia Fitness Tracker Market Dynamics
In Western Australia, fitness trackers are increasingly popular due to the emphasis on outdoor fitness activities. The market benefits from a strong demand for rugged, durable devices suited to active, adventure-oriented lifestyles. Consumers look for advanced trackers with features like GPS tracking, hydration monitoring, and real-time analytics. Improvements to sport and recreation facilities, funded by recent grants from the WA Government (2024), will further support this trend.

Competitive Landscape

The Australia fitness tracker market features key players offering high-quality, durable products designed for outdoor enthusiasts, athletes, and fitness-conscious individuals. Their product range includes smartwatches, fitness trackers, cycling computers, and running watches, all featuring advanced health and fitness capabilities such as heart rate monitoring, GPS tracking, and sleep analysis. These devices are renowned for their precision, reliability, and long battery life, making them popular among both professionals and recreational users.

Key Industry Players

Apple Inc.: Headquartered in California, United States, Apple Inc. was established in 1976. Known for its innovation, Apple revolutionised personal technology with products like the iPhone, iPad, and Apple Watch. The company also offers a range of services, including software and digital services, and is a leader in consumer electronics.

Samsung Electronics Co., Ltd.: Based in Suwon, South Korea, Samsung Electronics was founded in 1969. A global technology giant, Samsung is renowned for its mobile phones, televisions, home appliances, and wearable devices. It is a leader in consumer electronics and has a significant presence in the global semiconductor and display markets.

Fitbit Inc.: Fitbit Inc., founded in 2007 and headquartered in California, United States, is a pioneer in wearable fitness technology. Known for its activity trackers and smartwatches, Fitbit helps users monitor their health by tracking steps, heart rate, sleep, and other fitness metrics. It was acquired by Google in 2021.

Garmin Ltd.: Garmin Ltd., established in 1989 and headquartered in Kansas, United States, specialises in GPS technology and wearable devices. The company offers a wide range of products, including fitness trackers, smartwatches, and automotive navigation systems, focusing on performance, precision, and outdoor activities. Garmin is highly regarded by athletes and adventurers.

Other key players in the Australia fitness tracker market report are Whoop, Inc., Xiaomi Corporation, Huawei Device Co., Ltd., Amazfit AU, Polar Electro Oy, and Alphabet Inc., among others.

Recent Developments

September 2024

Samsung Electronics Australia partnered with Nedd Brockmann for his ‘Uncomfortable Challenge’, where he aimed to break the world record for the fastest 1,000-mile run. Samsung invited Aussies to record 'Ultra Shout-Outs' to motivate Nedd, with messages broadcast during his run, supported by the Galaxy Watch Ultra and Samsung Health.

March 2023

The Garmin Venu Sq 2, launched as an affordable alternative to the Venu 2, offered a square AMOLED display, integrated GPS, and extended battery life. It tracked various fitness metrics and featured Garmin Pay. With improvements like a new heart rate sensor, longer battery, and more workout profiles, it became a top choice in affordable smartwatches.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the Australia fitness tracker market reached an approximate value of AUD 2.27 billion.

The Australia fitness tracker market is assessed to grow at a CAGR of 12.00% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around AUD 7.05 billion by 2034.

The regional markets include New South Wales, Victoria, Queensland, Australian Capital Territory, and Western Australia, among others.

The various types in the market includes smart watches, smart bands, smart clothing and others.

The key players in the market are Apple Inc., Samsung Electronics Co., Ltd., Fitbit Inc., Garmin Ltd., Whoop, Inc., Xiaomi Corporation, Huawei Device Co., Ltd., Amazfit AU, Polar Electro Oy, and Alphabet Inc., among others.

The various wearing types in the market includes hand wear, leg wear, head wear and others.

The various distribution channels in the market includes online and offline.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

Report Features Details
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Wearing Type
  • Application
  • Distribution Channel
  • Region
Breakup by Type
  • Smart Watches
  • Smart Bands
  • Smart Clothing
  • Others
Breakup by Wearing Type
  • Hand Wear
  • Leg Wear
  • Head Wear
  • Others
Breakup by Application
  • Heart Rate Tracking
  • Sleep Monitoring
  • Glucose Monitoring
  • Sports
  • Running Tracking
  • Cycling Tracking
  • Others
Breakup by Distribution Channel
  • Online
  • Offline
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australia Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Apple, Inc.
  • Samsung Electronics Co., Ltd.
  • Fitbit Inc.
  • Garmin Ltd.
  • Whoop, Inc.
  • Xiaomi Corporation
  • Huawei Device Co., Ltd.
  • Amazfit AU
  • Polar Electro Oy
  • Alphabet Inc.
  • Others

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