Australia Edible Meat Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2024-2032)

Australia Edible Meat Market Trends

The Australia edible meat market is renowned for its premium quality, underpinned by strict farming practices and robust animal welfare standards. As one of the largest exporters of beef, lamb, and other meats, Australia caters to markets across Asia, the Middle East, and Europe. The adoption of sustainable farming practices continues to grow, with a focus on environmental responsibility. Stringent biosecurity regulations safeguard livestock health, ensuring the meat remains safe and disease-free. The market offers a wide variety of meats, including niche options like kangaroo, to meet diverse consumer preferences. In 2023, the Australian Bureau of Statistics reported a 1.4% rise in the value of pig slaughter, reaching USD 438.8 million compared to the previous year.

Growth of the Australia edible meat market is driven by advanced meat processing techniques, ensuring consistent quality and adherence to international food safety standards. Australian livestock is specifically bred for high-quality meat production, enhancing taste and nutritional value. With rising demand in Asia, particularly in China, Japan, and South Korea, Australian meat exports are increasing. Domestically, there is a strong preference for locally produced, high-quality meat. Animal welfare remains a priority, with strict ethical farming practices in place. The Department of Agriculture, Fisheries, and Forestry (DAFF) forecast a 2% increase in poultry production, valued at USD 3.9 billion by 2024-25, contributing to the growth of the protein sector, as poultry provides essential protein, vitamins, and minerals.

Australia Edible Meat Market Growth

The Australia edible meat market development is supported by its ability to offer full traceability of products from farm to table, providing consumers with confidence in the safety and quality of their purchases. Free trade agreements with various countries have strengthened export ties, making it easier to access international markets. Technological advancements in breeding, feed, and production processes enhance both meat quality and yield. Australian meats are versatile, catering to a variety of global cuisines and broadening their market appeal. Additionally, the growing demand for healthier meat options is met by offering leaner cuts. According to the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES, 2021), Australians consumed an average of 46.4 kg of chicken per person in 2020-21, which made up nearly half of all meat consumed.

The Australia edible meat market revenue is further boosted by the creation of numerous job opportunities across farming, processing, and distribution, making a significant contribution to the national economy. It generates billions in revenue, both domestically and through exports, and plays a crucial role in supporting rural communities with employment and economic benefits. In response to shifting consumer preferences, Australian companies are developing plant-based meat alternatives, expanding their market presence. Despite global economic challenges, the Australian meat market remains resilient, adapting to fluctuating commodity prices and continuing to grow. The ABS forecasts that the gross value of beef, veal, and live cattle production will reach a record USD 16.3 billion in 2024–25, a 19% increase from USD 13.7 billion in 2023–24.

Australia Edible Meat Market Insights

• Australia's meat export value reached AUD 9 billion in 2023, highlighting the country's prominent position in the global meat trade and the strong demand for its products, as reported by the Department of Agriculture, Fisheries and Forestry in 2024.
• In 2022, Australia achieved a red meat self-sufficiency rate of around 90%, ensuring that domestic supply effectively meets consumer demand, according to ABARES data from 2022.
• The Department of Agriculture, Fisheries and Forestry (DAFF) forecasts a 25% increase in the value of beef, veal, and live cattle production, reaching USD 15.7 billion in 2024-25.
• The edible meat market in Western Australia is expected to experience substantial growth, with a projected compound annual growth rate (CAGR) of 7.4% from 2024 to 2032.

Industry News

April 2024

The Australian Meat Emporium expanded its range by introducing premium cuts of beef and lamb to meet the growing consumer demand for high-quality, gourmet meats. This move caters to more tasteful Australian buyers seeking top-tier cuts for fine dining and home cooking, strengthening the company’s position in a competitive market.

February 2024

Crazy Dragon, supported by Meat & Livestock Australia, launched a new line of frozen dumplings featuring Australian beef and lamb. Targeting high-value export markets like China, the product emphasises the premium quality of Australian meats, aiming to boost the global presence and reputation of Australian meat in international markets.

Australia Edible Meat Market Drivers

Sustainable Farming Practices

Sustainability is becoming a key trend in the Australia edible meat market, with producers increasingly adopting eco-friendly practices such as reducing water usage, sourcing feed responsibly, and minimising waste. These initiatives help lessen environmental impact while ensuring high-quality meat production. Additionally, both consumer and governmental pressures are pushing companies to lower their carbon footprints. This trend aligns with the global movement toward environmentally responsible food production, encouraging the use of renewable energy in farming and promoting sustainable packaging and transport within the meat supply chain. In 2023, Meat & Livestock Australia launched the Carbon EDGE initiative to help red meat producers achieve carbon neutrality by 2030 through emission reduction and carbon storage strategies.

Consumer Demand for Healthier Meat Options

Demand for the Australia edible meat market is rising as consumers become more health-conscious, driving the need for leaner cuts and healthier protein sources. There is an increasing preference for grass-fed beef, free-range poultry, and hormone-free meats. Consumers are prioritising products lower in fat, more nutrient-rich, and free from artificial additives. In response, Australian meat producers are adjusting to these changing preferences by offering options that cater to health-conscious buyers. Additionally, organic, and antibiotic-free meats are gaining popularity as consumers seek greater food transparency and nutritional value. The Australian Bureau of Statistics reported a 4.1% increase in cattle slaughter and a 3.3% rise in beef production in the December 2023 quarter.

Opportunities in the Australia Edible Meat Market

Technological Innovation in Meat Production

Technological advancements are creating new opportunities in the Australia edible meat market. Automation, artificial intelligence, and precision farming are being incorporated into meat production to enhance efficiency, quality, and animal welfare. Innovations in breeding and genetics are helping to produce livestock that yields higher-quality meat, with improved tenderness and taste. Additionally, the use of data analytics in supply chains ensures more efficient distribution and minimises waste. Blockchain technology is also being explored to improve traceability, enabling consumers to track meat from farm to table. These technological developments are not only enhancing product quality but also fostering growth and sustainability within the industry. In October 2024, Meat & Livestock Australia announced research into high-pressure processing technology, aimed at extending the shelf life of beef and lamb products, thereby reducing food waste while maintaining quality.

Market Restraints

The Australia edible meat market faces several restraints. Rising production costs, driven by increasing feed, fuel, and labour prices, pressure producers to maintain competitive pricing, potentially limiting consumer demand. Environmental concerns, particularly related to greenhouse gas emissions and land degradation, require the industry to adopt sustainable practices.

Strict government regulations, including biosecurity and animal welfare laws, impose operational challenges and costs, especially for smaller producers. Disease outbreaks, such as foot-and-mouth disease, pose biosecurity risks that could disrupt production and tarnish Australia's reputation. Lastly, changing consumer preferences towards plant-based diets and ethical eating habits are shifting demand away from traditional meat products, urging producers to innovate to meet evolving market needs.

Australia Edible Meat Industry Segmentation

“Australia Edible Meat Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Beef
• Mutton
• Pork
• Poultry
• Others

Market Breakup by Form

• Fresh/ Chilled
• Canned
• Frozen
• Processed

Market Breakup by Distribution Channel

• On-Trade
• Off-Trade

Market Breakup by Region 

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Edible Meat Market Share

By Type Insights

According to the Australia edible meat market analysis, beef remains a key leader, offering a rich source of high-quality protein, essential vitamins, and minerals such as iron and zinc. It supports muscle health and overall well-being, making it a staple in Australian diets. Australian beef also adheres to strict safety and animal welfare standards, ensuring premium quality products. In January 2024, Teys Australia introduced a new range of premium grass-fed beef cuts, focusing on sustainability and ethical farming practices, targeting health-conscious consumers in Australia seeking top-quality meat options.

Poultry is a lean protein source, low in fat and calories, shaping the Australia edible meat market dynamics and trends. With a projected CAGR of 1.9% from 2024 to 2032, it caters to health-conscious consumers and provides key nutrients like B vitamins and selenium, promoting overall health and immune function. Poultry production in Australia also meets high animal welfare standards. In March 2024, Luv-a-Duck launched a new line of marinated and ready-to-cook duck products, targeting consumers seeking gourmet poultry options and aiming to expand the versatility of duck in the Australian market.

By Form Analysis

According to the Australia edible meat market report, the market is driven by frozen meat, which offers extended shelf life and convenience, allowing consumers to store products for later use. Freezing helps preserve proteins, vitamins, and minerals, maintaining quality and safety while reducing food waste. In March 2024, Ingham’s Enterprises launched a new range of frozen chicken products targeting the convenience market. These products include ready-to-cook meals and frozen portions designed to meet the needs of Australian consumers seeking quick and nutritious meal options.

The growth of the Australia edible meat market is also supported by processed meat, which provides convenience and versatility. These ready-to-eat options save time in meal preparation and often contain added flavours and preservatives, extending shelf life and enhancing taste. In June 2024, Kangaroo Island Produce expanded its processed meat range with new gourmet sausages and smoked meats, aiming to highlight local flavours and meet the growing demand for high-quality processed meats in Australia.

By Distribution Channel Insights

The demand of the Australia edible meat market is driven by the on-trade sector, which includes the sale of meat products through restaurants, cafes, and food service establishments. This segment is expected to grow at a CAGR of 1.8% from 2024 to 2032. The on-trade channel enhances the consumer experience by offering freshly prepared meals and unique culinary options, while also supporting local economies and promoting high-quality Australian meat. In February 2024, Meat & Livestock Australia (MLA) launched a culinary programme for chefs, encouraging the innovative use of Australian lamb and beef in dishes and promoting local produce.

The growth of the Australia edible meat market is supported by the off-trade sector, which includes sales through supermarkets, grocery stores, and other retail outlets where consumers buy meat for home consumption. This channel offers convenience, variety, and competitive pricing, making it a preferred choice for many consumers. It also improves access to high-quality Australian meat products. In April 2024, Coles Supermarkets launched a new range of ready-to-cook meats, including marinated chicken and beef skewers, providing convenient meal solutions for busy families while promoting Australian-sourced ingredients.

Australia Edible Meat Market Regional Insights

New South Wales Edible Meat Market Overview:

The New South Wales edible meat market benefits from a diverse consumer base and a strong demand for high-quality meat products. The segment is projected to grow at a CAGR of 1.9% from 2024 to 2032. Known for its premium beef and poultry production, the region supports local economies and promotes sustainable agricultural practices. In 2023, beef consumption in New South Wales accounted for approximately 30% of total meat consumption, highlighting its popularity among consumers in the region, according to the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES, 2023).

Queensland Edible Meat Market Trends:

Queensland's edible meat market is experiencing strong growth, driven by increasing demand for beef and pork products. The segment is projected to grow at a CAGR of 1.7% from 2024 to 2032. The region is supported by a robust agricultural sector and innovative farming practices that improve meat quality and sustainability. In 2022, Queensland's beef export value reached AUD 4 billion, solidifying its position as a key player in the global beef market and boosting local economies, according to the Queensland Department of Agriculture and Fisheries (2022).

Western Australia Edible Meat Market Dynamics:

According to the Australia edible meat industry analysis, the Western Australia edible meat market benefits from its unique geographical advantages and significant export potential. The region supports high-quality meat production while promoting sustainable practices that align with consumer preferences for ethically sourced products. In 2022, the number of meat processing facilities in Western Australia increased by 10%, expanding the region’s capacity to meet both local and export demands, according to the Western Australia Department of Primary Industries and Regional Development (2022).

Competitive Landscape

The Australia edible meat market key players specialise in a wide range of high-quality meat products, serving both the food service and retail industries across the country. These companies partner with trusted global suppliers to provide premium beef, lamb, pork, and other meat products, ensuring exceptional quality and consistency. They focus on building strong relationships with suppliers and customers, offering customised solutions to meet specific market demands. Known for their reliability and dedication to quality, these companies play a significant role in the Australian meat distribution sector, delivering products that adhere to the highest industry standards.

Key Industry Players

Devro Limited: Headquartered in Denholm, Scotland, and established in 1950, Devro Limited is a global leader in the production of collagen casings for the food industry. The company manufactures a wide range of casings used in the production of sausages and other meat products, serving markets around the world.

Gamekeepers of Australia Pty Ltd: Based in Melbourne, Australia, and founded in 1999, Gamekeepers of Australia Pty Ltd specialises in premium game meats, offering products such as kangaroo, venison, and emu. The company prides itself on providing high-quality, sustainable meat options to both domestic and international markets, with a focus on ethical sourcing.

The Australian Meat Emporium: The Australian Meat Emporium, established in 2007, is a prominent Australian meat retailer headquartered in Melbourne. Specialising in a wide range of meats, including beef, lamb, and poultry, it offers both retail and wholesale services, providing high-quality, locally sourced products to customers across the country.

Mast Link Australia Pty Ltd: Mast Link Australia Pty Ltd, founded in 2013 and headquartered in Queensland, focuses on importing and distributing high-quality meats, particularly in the wholesale sector. The company is known for its strong supplier relationships and commitment to delivering premium meat products to the Australian food service and retail industries.

Another key player in the Australia edible meat market report is Dorper Lamb Pty Ltd., among others.

Recent Developments

September 2024

Australian Pork Limited introduced a new selection of pork cuts designed to offer consumers more variety and encourage greater pork consumption across Australia. The initiative emphasises both quality and versatility, catering to home chefs seeking diverse cooking options.

July 2024

Gamekeepers of Australia launched a new range of game meat products, including sausages made from kangaroo and venison. This initiative aims to support sustainable and ethical meat consumption while expanding the local protein market with unique offerings.