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Report Overview
The Australia earl grey tea market, valued at AUD 463.30 million in 2025, has experienced considerable growth, driven by its high antioxidant content, which helps reduce inflammation and supports the immune system. The market is expected to grow at a compound annual growth rate (CAGR) of 7.40% from 2026 to 2035, potentially reaching AUD 946.03 million by 2035, as the tea is widely consumed for its calming properties, with the aroma of bergamot oil believed to aid relaxation and alleviate stress.
- As per the ABS, 11.6% of Australians reported having hypertension in 2022 which is likely to boost the consumption of earl grey tea.
- Over one in five adults had high measured blood pressure in 2022 according to the data from ABS.
- According to the AusPlay survey, about 18.8 million Australians aged 15 and overtook part in physical activities in 2020–21.
Compound Annual Growth Rate
7.4%
Value in AUD million
2026-2035
Based on the distribution channels, the Australia earl grey tea market share is driven by hypermarkets and supermarkets as they offer a broad range of products to cater to the dietary needs of consumers.
Australia earl grey tea market growth gets accelerated as earl grey tea offers numerous health benefits. These include antioxidant properties for combating oxidative stress, improved digestion, hypertension, lower blood pressure levels, mental alertness, immune support, stress relief, oral health benefits, and hydration while its low-calorie nature supports weight management goals. Earl Grey's demand rises as it aligns with health-conscious beverage choices.
| Australia Earl Grey Tea Market Report Summary | Description | Value |
| Base Year | AUD million | 2025 |
| Historical Period | AUD million | 2019-2025 |
| Forecast Period | AUD million | 2026-2035 |
| Market Size 2025 | AUD million | 463.30 |
| Market Size 2035 | AUD million | 946.03 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 7.40% |
| CAGR 2026-2035 - Market by Region | Australian Capital Territory | 8.1% |
| CAGR 2026-2035 - Market by Region | Queensland | 6.8% |
| CAGR 2026-2035 - Market by Type | Green | 8.2% |
| CAGR 2026-2035 - Market by Form | Ready-to-Drink | 8.9% |
| 2025 Market Share by Region | Australian Capital Territory | 2.2% |
The distinct flavour profile of this product, which includes notes of citrusy bergamot, is widely available in numerous hypermarkets and supermarkets in various convenient packaging options like tea bags and loose leaves. It caters to diverse consumer preferences. It is easily accessible in retail outlets ensuring easy availability to consumers during their shopping routines.
According to the Australian Bureau of Statistics (ABS), the prevalence of hypertension rises with age, nearly tripling from 4.7% in the 35–44 age group to 12.4% in the 45–54 age group. It further escalates with age, with almost half (45.2%) of individuals aged 75 years and older reporting hypertension, indicating a strong customer base for the Australia earl grey tea market to thrive.
"Australia Earl Grey Tea Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Origin
- Organic
- Conventional
Market Breakup by Type
- Black
- Green
- Oolong
- Others
Market Breakup by Form
- Loose
- Sachets/Bags
- Premixes
- Ready-to-Drink
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Speciality Stores
- Online Channel
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Earl Grey Tea Market Share
Consumers are increasingly preferring organic options due to their perceived health benefits and environmentally friendly cultivation practices. Organic Earl Grey tea is made without the use of synthetic pesticides and fertilisers, aligning with the growing trend towards natural and sustainable products. This preference is driven by a desire for higher quality, better taste, and a commitment to supporting sustainable agriculture and ethical farming practices.
| CAGR 2026-2035 - Market by | Region |
| Australian Capital Territory | 8.1% |
| Queensland | 6.8% |
| New South Wales | XX% |
| Victoria | XX% |
| Western Australia | XX% |
| Others | XX% |
Leading Companies in the Australia Earl Grey Tea Market
The growth of the earl grey tea market is fuelled by increasing cases of hypertension and low blood pressure levels and availability in a wide range of packaging at hypermarkets and supermarkets.
- The Art of Tea
- Nerada Tea Pty Ltd.
- Byron Bay Tea Company
- Madura Tea Estates
- Chai Walli
- BlendCo Pty Ltd. (Tea Forté AU)
- Kintra Foods
- Others
Pricing Plans
Upto 15% Off
AUD
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$2749 $2499
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$3849 $3499
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$4949 $4499
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$6049 $5499
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 7.40% between 2026 and 2035.
Based on the origin, the Earl Grey tea market is bifurcated into organic and conventional.
Key players in the industry are The Art of Tea, Nerada Tea Pty Ltd., Byron Bay Tea Company, Madura Tea Estates, Chai Walli, BlendCo Pty Ltd. (Tea Forté AU), and Kintra Foods among others.
Based on form, the earl grey tea market is divided into loose, sachets/bags, premixes, ready-to-drink, and others.
The different distribution channels in the Earl Grey tea market include hypermarkets and supermarkets, convenience stores, speciality stores, online channels, and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
In 2025, the Australia earl grey tea market reached an approximate value of AUD 463.30 million.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around AUD 946.03 million by 2035.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Origin |
|
| Breakup by Type |
|
| Breakup by Form |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
|
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