Australia E-Bike Market Size and Share Outlook Report: Forecast Trends and Growth Analysis (2024-2032)

Australia E-Bike Market Trends

The growth of the Australia e-bike market is driven by the eco-friendly benefits e-bikes provide as an alternative to traditional vehicles, helping to reduce carbon emissions and supporting sustainable transport. They are cost-effective, with lower operating and maintenance expenses compared to cars. Additionally, e-bikes promote health by enhancing fitness levels and offering a low-impact exercise option. They also contribute to easing traffic congestion, particularly in urban areas, by offering faster and more efficient travel. Furthermore, their reduced environmental impact, in comparison to cars, helps improve air quality and reduce pollution in cities. In 2022, the bicycle sector contributed by avoiding 514,096 tonnes of carbon dioxide (tCO2e), equivalent to removing 207,000 cars from the road for a year, according to Bicycle Industries Australia (BIA).

Opportunities in the Australia e-bike market are growing as e-bikes are especially beneficial for older adults, providing an easy and effective way to remain mobile and independent. They also offer an affordable commuting solution, reducing dependence on expensive public transport or car ownership. The ease of use, with pedal assist technology, makes them accessible to people of all fitness levels. E-bikes enable faster commutes, particularly in areas with heavy traffic. Government incentives, such as tax rebates and subsidies, further enhance the affordability of e-bikes, making them more accessible to a wider range of Australians. In August 2024, Raleigh launched a new e-cargo bike tailored for families and businesses in Australia. This model features ample storage space and a powerful electric motor, making it ideal for efficiently transporting goods or children in urban areas.

Australia E-Bike Market Growth

The demand of the Australia e-bike market is being driven as e-bikes help address urban parking issues, taking up far less space than cars. They contribute to sustainability by providing a greener alternative to fossil fuel-powered vehicles. E-bikes are particularly suited for last-mile delivery, reducing delivery times and easing traffic congestion in busy areas. They also improve air quality by decreasing reliance on fossil-fuel vehicles, thus promoting cleaner cities. Furthermore, e-bikes encourage a cycling culture, with more Australians embracing cycling for both leisure and commuting, leading to a healthier, more active lifestyle. In August 2024, Australia Post introduced a fleet of 175 electric motorbikes manufactured by UBCO. This initiative aims to enhance sustainable delivery solutions, reduce emissions, and improve operational efficiency across all states and territories in Australia.

E-bikes make cycling accessible to people of all fitness levels, influencing the Australia e-bike market dynamics and trends due to electric motors that assist with hills and longer distances. The market also drives technological innovation, with advancements in battery life, motor efficiency, and smart features making e-bikes more reliable and effective. E-bikes also offer cost savings for employers, cutting commuting and parking costs. They support tourism by making cycling more accessible for exploring cities and scenic routes. Finally, e-bikes are quieter than traditional vehicles, contributing to quieter and more peaceful urban environments. In March 2024, Yamaha announced the launch of its YDX-Moro 07 e-MTB in Australia, marking its first foray into the local e-bike market. This model boasts advanced suspension and a powerful battery, aimed at Yamaha enthusiasts and outdoor adventure seekers.

Australia E-Bike Market Insights

• The Australian government has allocated AUD 20 million for the development of cycling infrastructure, including bike lanes and parking facilities, to support the adoption of e-bikes and enhance safety, according to the Department of Transport and Main Roads, 2023.
• Around 36% of Australians have shown interest in purchasing e-bikes, indicating a notable rise in demand for sustainable transport options in urban areas, according to industry reports.
• According to the Australian Bureau of Statistics, the registration of electric motorcycles (BEV) rose from 3,743 units in 2021 to 4,991 units in 2022, while the number of hybrid electric motorcycles (HEV) registered in 2022 was 125.
• The digital marketing market share in the Australian capital territory is expected to see significant growth, with a projected CAGR of 8.50% from 2024 to 2032.
• The throttle-assisted and cargo/utility are predicted to grow at CAGRs of 10.30% and 10.30%, respectively, from 2024 to 2032. 

Industry News

May 2024

Specialized introduced the Turbo Vado e-bike series in Australia, specifically designed for urban commuting. These bikes come with integrated lighting and a robust motor, offering an efficient way to travel around the city while promoting sustainable transport options for Australian commuters.

February 2024

Trek revealed the expansion of its e-bike range in Australia, launching new models equipped with advanced technology for improved performance. These bikes are tailored for both commuting and recreational riding, addressing the varied needs of consumers across the country.

Australia E-Bike Market Drivers

Rising Adoption of E-Bikes for Commuting

The Australia e-bike market revenue is increasing as more people embrace e-bikes for daily commuting in response to growing urbanisation. E-bikes offer a practical way to avoid traffic congestion and cut commuting costs. With the added advantages of pedal assist and extended battery life, these bikes are becoming increasingly popular for short to medium-distance travel. The growing demand for eco-friendly and cost-effective transportation, coupled with government incentives, is driving the shift from traditional vehicles to e-bikes, especially in major cities like Sydney and Melbourne. This trend is in line with Australia's commitment to promoting sustainable urban mobility. In March 2024, the Victorian government announced an expansion of its cycling initiative, including financial incentives for e-bike purchases. This program aims to encourage eco-friendly transport options and improve public health by motivating more residents to cycle for their commutes.

Government Support and Incentives 

Government initiatives are playing a crucial role in the growth of the Australia e-bike market. A range of incentives, such as tax rebates, grants, and subsidies, are helping to make e-bikes more affordable for consumers. Furthermore, state, and local governments are investing in cycling infrastructure, including the development of bike lanes and parking facilities, which further promote the use of e-bikes. These policies not only support environmental objectives but also aim to reduce traffic congestion and improve air quality in urban areas. As a result, e-bikes are becoming an increasingly viable mode of transport for Australians. In January 2024, the Australian government introduced a new subsidy programme to encourage e-bike purchases, offering rebates of up to AUD 1,000 for eligible buyers. This initiative promotes sustainable transport solutions and aims to reduce carbon emissions across urban areas in Australia.

Opportunities in the Australia E-Bike Market

Technological Advancements in E-Bike Design

Technological innovations in e-bike design are a key trend in the Australia e-bike market, enhancing their performance, appeal, and affordability. Improvements in battery efficiency, the use of lighter materials, and the development of more powerful motors are making e-bikes more attractive to a wider audience. Newer models also incorporate advanced smart technologies, such as GPS tracking, app connectivity, and regenerative braking. As battery life continues to improve, e-bikes can now cover longer distances on a single charge, making them more practical for daily use. These innovations are driving demand for e-bikes, contributing to the market's expansion in Australia. In April 2024, Giant launched a new smart e-bike featuring integrated GPS and smartphone connectivity. This model enables riders to track their routes and monitor performance metrics, enhancing the commuting experience for tech-savvy cyclists in Australia.

Market Restraints

The Australia e-bike market faces several constraints, including high initial costs, which deter price-sensitive consumers despite long-term savings. Limited charging infrastructure, especially in rural areas, hampers convenience and range, reducing consumer confidence. Inconsistent regulations across states create confusion, complicating usage. Additionally, a lack of consumer awareness and perceived value restricts adoption, with some viewing e-bikes as unnecessary or expensive.

The availability of maintenance and repair services is limited, particularly in less developed regions, as e-bike components require specialised care. These factors collectively pose challenges to the widespread growth and adoption of e-bikes in Australia.

Australia E-Bike Industry Segmentation

“Australia E-Bike Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Throttle Assisted
• Pedal Assisted

Market Breakup by Motor Type

• Hub Motor
• Mid-Drive

Market Breakup by Battery Type

• Lead Acid
• Lithium Ion
• Others

Market Breakup by Application

• Mountain/Trekking Bikes
• City/Urban
• Cargo/Utility
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia E-Bike Market Share

By Motor Type Insights

According to the Australia e-bike market analysis, hub motors lead the market due to their simplicity and low maintenance needs, making them ideal for urban commuting. They deliver direct power to the wheel, ensuring a smooth ride on flat surfaces. Additionally, hub motors are generally more cost-effective than mid-drive systems, making them attractive to budget-conscious consumers. In March 2024, Super73 launched the Z1 e-bike, which features a rear hub motor designed for urban commuting. This model combines a stylish design with easy handling, offering a fun and practical transport solution for riders in Australian cities.

The growth of the Australia e-bike market is further driven by mid-drive motors, which provide superior efficiency and power distribution, particularly on inclines and diverse terrains. These motors use the bike's gears for optimal performance, resulting in smoother transitions and better handling. Furthermore, mid-drive systems offer a more natural cycling experience, appealing to serious cyclists and off-road enthusiasts. In October 2023, Specialized introduced the Turbo Levo SL electric mountain bike, which features a mid-drive motor. This model combines a lightweight design with powerful performance, making it perfect for off-road adventures and catering to mountain biking enthusiasts in Australia.

By Battery Type Analysis

According to the Australia e-bike market report, lead-acid batteries dominate the market due to their cost-effectiveness and wide availability, making them a popular choice for budget-conscious consumers. They provide reliable performance and are easier to recycle than lithium-ion batteries, offering a more sustainable option for e-bike manufacturers and users in Australia. In December 2023, Z-Power launched its latest e-bike model, featuring a lead-acid battery designed for urban commuting. This model offers both affordability and durability, appealing to budget-conscious consumers in Australian cities seeking reliable transportation solutions.

The demand of the Australia e-bike market is further boosted by lithium-ion batteries, which are lightweight and offer higher energy density, resulting in longer ranges and faster charging times compared to lead-acid batteries. Their efficiency and performance make them ideal for modern e-bikes, appealing to consumers who seek advanced technology and enhanced riding experiences. In January 2024, Giant introduced its latest electric mountain bike powered by a lithium-ion battery, offering improved performance and extended ride times. This model is aimed at adventure enthusiasts looking for reliable power on challenging terrains across Australia.

By Application Insights

The opportunities in the Australia e-bike market are growing as mountain/trekking bikes offer versatility across various terrains, making them perfect for outdoor adventures. These bikes provide full-body workouts, improve cardiovascular health, and offer opportunities for social interaction among riders. Additionally, they allow users to explore Australia's breathtaking landscapes while promoting mental well-being. In January 2024, Polygon launched the Xtrada 5 mountain bike in Australia, featuring a lightweight aluminium frame and advanced suspension system. This model is designed for both trail riding and casual cycling, appealing to enthusiasts who seek a balance of performance and comfort on varied terrains.

The demand of the Australia e-bike market is also driven by city/urban bikes, which are designed for efficient commuting with lightweight frames and comfortable seating for short trips. These bikes promote sustainable transport, reduce traffic congestion, and encourage physical activity among urban residents. They also improve accessibility to city amenities while fostering a healthier lifestyle. In June 2024, Merida introduced the Espresso city bike in Australia, featuring a sleek design and an efficient gearing system tailored for urban environments. This bike aims to offer a comfortable riding experience while promoting sustainable commuting practices among city dwellers.

Australia E-Bike Market Regional Insights

New South Wales E-Bike Market Regional Insights

The e-bike market in New South Wales supports sustainable commuting solutions by reducing traffic congestion and emissions. The segment is projected to grow at a CAGR of 10.70% from 2024 to 2032. Around 40% of urban residents in New South Wales are considering e-bikes as their primary mode of transport, reflecting a significant shift towards eco-friendly commuting options, according to the Australian Bureau of Statistics, 2023.

Queensland E-Bike Market Trends

According to the Australia e-bike industry analysis, Queensland's e-bike market is experiencing growing demand, driven by government initiatives promoting sustainable transport. E-bikes provide a cost-effective commuting solution while encouraging outdoor activities and improving public health. E-bike sales in Queensland increased by 25% in 2023 compared to the previous year, fuelled by rising fuel prices and a growing interest in sustainable transportation options, according to the Queensland Government, 2024.

Western Australia E-Bike Market Dynamics

The e-bike market in Western Australia promotes eco-friendly transportation, helping to reduce reliance on fossil fuels. The segment is projected to grow at a CAGR of 8.90% from 2024 to 2032. E-bikes improve accessibility to remote areas and encourage active lifestyles, leading to better public health outcomes. A survey in 2023 revealed that over 60% of Western Australians are considering e-bikes as a sustainable alternative to cars, reflecting a growing environmental awareness among the population, according to the Australian Bureau of Statistics, 2023.

Competitive Landscape

The Australia e-bike market key players specialise in the import, distribution, and retail of high-quality electric bikes (e-bikes) and associated accessories. These companies focus on offering innovative and affordable solutions for urban commuting and outdoor activities, with a diverse range of e-bikes to meet varying consumer needs. Their product lines include city, mountain, and folding e-bikes, all incorporating the latest technology to guarantee comfort, reliability, and performance. Committed to supporting sustainable transportation, these companies aim to provide cost-effective options that contribute to reducing carbon emissions and easing traffic congestion.

Key Industry Players

Dyson Bikes: Established in 1993, Dyson Bikes is a UK-based company known for producing innovative, high-quality electric bikes. With a focus on advanced technology and sustainable transportation, Dyson Bikes has gained a reputation for reliability and cutting-edge design, offering a range of e-bikes for urban commuting and outdoor adventures.

Giant Bicycle Co Pty Ltd.: Founded in 1972, Giant Bicycle Co Pty Ltd. is a leading global manufacturer of bicycles and e-bikes. Headquartered in Taiwan, the company is renowned for its high-performance bikes, catering to diverse riders from casual cyclists to professional athletes. Giant is a major player in the Australian e-bike market.

Merida Bikes Australia: Merida Bikes, established in 1972, it is a global brand renowned for its innovative bicycle designs. Merida Bikes Australia offers a broad range of bikes and e-bikes suited to both recreational cyclists and competitive athletes. The company is committed to quality, performance, and sustainability.

Leon Cycle Pty Ltd.: It was founded in 2016 and is a prominent supplier of electric bikes and accessories in Australia. The company offers a range of high-performance e-bikes, focusing on providing affordable and efficient transportation solutions. Their products are designed for both urban commuting and outdoor exploration.

Other key players in the Australia e-bike market report are Norco Bicycles, Specialized Bicycle Components, Inc., Earth Electric Bikes and The Electric Bicycle Co Pty Ltd, among others.

Recent Developments

October 2024

Brompton introduced its latest electric folding bike in Australia, offering a blend of portability and electric power for urban commuting. This innovative model is aimed at city residents seeking an efficient, eco-friendly transport solution that can easily be stored in compact spaces.

August 2024

Canyon revealed the launch of its Spectral: ON e-MTB range in Australia, featuring top-tier components alongside robust electric support. This introduction is designed to appeal to mountain biking fans who desire adventure while benefiting from electric assistance on trails.