Australia E-Bike Market Growth Analysis Report - Market Size, Share, Forecast Trends and Outlook (2025-2034)

Australia E-Bike Market Insights

• Between 2020 and 2022, e-bike purchases in Australia increased by 322%, reflecting a significant shift towards eco-friendly transport solutions driven by environmental awareness and urban congestion. This surge highlights the growing acceptance of electric mobility as a key sustainable transport solution in the market.
• In 2022, cycling and e-scooters contributed an estimated AUD 18.6 billion in economic and social benefits to the Australian economy, underlining their expanding role in driving economic growth and public health. This highlights the growing relevance of e-bikes and similar sustainable transport modes in both urban mobility and broader social impact, as per industry reports.
• From 1 July 2022 to 30 June 2027, eligible plug-in electric vehicles (PEVs) in Australia are entitled to free registration and up to AUD 1,500 in stamp duty concessions for vehicles priced under AUD 50,000, fostering the adoption of electric mobility options like e-bikes. This initiative by the Australian Government supports the transition towards greener transport solutions by reducing financial barriers to entry.
• The digital marketing market share in the Australian capital territory is expected to see significant growth, with a projected CAGR of 8.50% from 2024 to 2032.

Australia E-Bike Market Overview

Environmental imperatives and the shift towards low-emission transport solutions primarily drive the Australia e-bike market growth. E-bikes offer a cost-efficient, sustainable alternative to traditional vehicles, reducing both carbon output and congestion in densely populated areas. Their affordability, through lower operating and maintenance costs, adds to their appeal, especially for urban commuters. Furthermore, e-bikes promote public health by encouraging low-impact physical activity. Notably, in 2022, the bicycle sector helped avoid 514,096 tonnes of CO₂ emissions, equivalent to removing 207,000 cars from Australian roads, according to Bicycle Industries Australia (BIA).  This substantial reduction highlights the environmental benefits of cycling and directly reinforces the value proposition of e-bikes as a sustainable transport solution.

Expanding opportunities in the Australia e-bike market are being driven by their appeal to diverse consumer segments, particularly older adults seeking enhanced mobility. Pedal-assist technology ensures accessibility regardless of fitness level, while affordability positions e-bikes as a compelling alternative to private vehicle ownership and costly public transport. E-bikes also support faster commuting in urban areas, especially where traffic congestion is a persistent issue.

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Australia E-Bike Market Growth

The demand of the Australia e-bike market is being shaped by increasing urbanisation and the need for efficient, space-saving mobility solutions. E-bikes help alleviate parking shortages and traffic congestion, particularly in city centres. As a sustainable alternative to fossil fuel-powered vehicles, they contribute to emission reductions and improved air quality. Their role in last-mile delivery is expanding, helping logistics providers meet environmental goals while reducing operational bottlenecks. A prime example is Australia Post’s deployment of 175 UBCO electric motorbikes in August 2024, aimed at lowering emissions and enhancing delivery efficiency across all Australian states and territories.

Ongoing innovation is influencing the Australia e-bike market dynamics and trends, with technological enhancements such as extended battery life, advanced motor efficiency, and integrated smart systems improving usability and reliability. Pedal-assist technology increases accessibility for riders of all fitness levels, enabling longer, more manageable commutes and recreational use. E-bikes also offer employers cost-saving opportunities by reducing employee commuting and parking costs.

Key Trends and Developments

The Australia e-bike market growth is driven by rising sustainability awareness, diverse models catering to varied uses, integration with shared mobility platforms, and improved safety features supported by evolving regulatory standards.

May 2025: Paprika 53 launched the world’s first DJI-powered gravel e-bike, the Model 25 GT, in Australia. This innovative bike features advanced engineering, a 600Wh battery, and a 120Nm torque DJI Avinox motor. Designed for harsh terrains, it offers speed and performance, making it ideal for Australia's rugged landscapes.

January 2025: Kawasaki introduced two electric motorcycles in Australia, the Ninja e-1 and Z e-1. These 125cc-class bikes featured a 5kW electric motor, dual lithium-ion batteries, and two riding modes. With a lightweight design and easy throttle control, they offered quick acceleration and an ideal solution for urban commuting.

August 2024: Ford partnered with N+ to launch Bronco and Mustang e-bikes in 2024, featuring powerful motors, advanced suspension, and branded designs. The rugged Bronco targeted off-road use, while Mustang models mimicked sports car performance.

November 2022: Indian-Australian startup TAV Systems raised $1 million to establish an e-bike manufacturing hub in Adelaide. Founded in 2020, the company focused on converting traditional bikes into electric models using innovative powertrain technology. Supported by local government and industry partners, TAV aimed to boost local manufacturing, create jobs, and meet rising Australian e-bike demand.

Focus on Sustainability and Eco-conscious Consumers is Driving the Opportunities in the Australia E-Bike Market

Growing environmental awareness is significantly driving demand for sustainable transport alternatives like e-bikes. Consumers increasingly prioritise eco-friendly products, seeking to reduce carbon emissions and their ecological footprint. This shift influences market dynamics, prompting manufacturers to emphasise green credentials and sustainability initiatives, thereby expanding the e-bike market among environmentally conscious buyers.

Diversification of E-bike Models and Applications is Influencing the Australia E-Bike Market Dynamics and Trends

The e-bike market has evolved with diverse models designed for commuting, recreational, and sporting purposes. Tailored features address different terrains and consumer preferences, broadening appeal and accessibility. This product diversification enables the market to capture a wider demographic, accommodating varied lifestyles and use cases, which supports steady growth and innovation within the sector.

Integration with Shared Mobility Services is Boosting the Demand of the Australia E-Bike Market

E-bikes are increasingly incorporated into shared mobility frameworks, enhancing urban transport flexibility and affordability. Bike-sharing schemes offer convenient last-mile solutions, encouraging e-bike adoption for short-distance travel. This integration promotes multimodal transport networks, reduces traffic congestion, and aligns with urban mobility strategies, positioning e-bikes as a key component in sustainable city transport ecosystems.

Enhanced Safety Features and Regulatory Standards are Key Trend in the Australia E-Bike Market

Advancements in safety features, such as improved lighting, reflective elements, and speed controls, are being standardised in e-bike designs. Regulatory frameworks are evolving to ensure compliance and rider protection, increasing consumer trust. These measures support market expansion by mitigating safety concerns and fostering responsible usage, critical for sustainable industry growth and wider acceptance.

Australia E-Bike Market Trends

The Australia e-bike market revenue is impacted by increasing urbanisation and the rising adoption of e-bikes for daily commuting. These vehicles provide an efficient alternative to traditional transportation, helping to reduce traffic congestion and commuting costs. With the added benefit of pedal assist and longer battery life, e-bikes are particularly appealing for short to medium-distance travel. The growing consumer shift towards eco-friendly transport, supported by government incentives, is accelerating this trend in major cities such as Sydney and Melbourne. Furthermore, initiatives like the Victorian Government's AUD 15.9 million investment in pop-up bike lanes are enhancing cycling infrastructure, promoting sustainable mobility, and alleviating road congestion.

Government intervention continues to be a significant catalyst in accelerating the growth of the Australia e-bike market. A combination of tax rebates, subsidies, and grants is lowering the financial barriers to e-bike ownership, encouraging adoption across diverse demographics. In parallel, investments in cycling infrastructure, such as dedicated bike lanes and secure parking, are enhancing the convenience and safety of e-bike use in urban areas. These efforts support broader policy goals of reducing congestion, improving air quality, and promoting sustainable transport. The Queensland Government’s E-Mobility Rebate Scheme, which allocated AUD 1.93 million between 23 September and 25 October 2024 to subsidise e-bike and e-scooter purchases, boosted market accessibility.

Australia E-Bike Market Opportunities

Technological advancements in e-bike design are significantly influencing the trends in the Australia e-bike market, enhancing both performance and consumer appeal. Key drivers include improvements in battery efficiency, the adoption of lightweight materials, and the development of more powerful motors, which enhance the practicality and affordability of e-bikes. Notable innovations also include advanced smart technologies, such as GPS tracking, app connectivity, and regenerative braking, improving the overall user experience. The launch of products like the OZY 30x by ON Powersports in April 2025 highlights the growing demand for electric motorcycles with powerful motors, long-lasting batteries, and multiple ride modes.  These developments are not only extending the range and functionality of e-bikes but also driving electric vehicle market growth in Australia.

Market Restraints

The Australia e-bike market encounters several key constraints. High upfront costs remain a significant deterrent for price-sensitive consumers, despite the potential for long-term savings. Limited charging infrastructure, especially in rural areas, undermines the practicality of e-bikes, impacting consumer confidence. Inconsistent regulatory frameworks across states contribute to market confusion.

Furthermore, a lack of consumer awareness and perceived value restricts adoption, with some viewing e-bikes as costly or unnecessary. Additionally, limited access to specialised maintenance services, particularly in regional areas, presents challenges for long-term market growth and adoption.

Australia E-Bike Market Share

By Motor Type Insights

According to the Australia e-bike market report, hub motors are the dominant technology segment due to their simplicity, cost-effectiveness, and minimal maintenance requirements. This makes them a popular choice for urban commuting, providing direct power to the wheel for a smooth, efficient ride on flat surfaces. Hub motors offer a competitive price point compared to mid-drive systems, which is particularly appealing to budget-conscious consumers seeking practical and affordable electric transportation. In March 2025, FTN Motion, a NZ-based electric motorcycle brand, launched its Streetdog50 and Streetdog80 models in Australia in March 2025. With over 40 pre-orders, they offer urban commuting solutions.

The demand for mid-drive motors is also rising, driven by their superior performance on varied terrains and inclines is impacting the Australia e-bike industry revenue. Mid-drive systems offer enhanced power distribution, resulting in better handling and a more natural cycling experience. These benefits are especially valued by serious cyclists and off-road enthusiasts, expanding the market’s reach. Notably, in August 2024, Ubco secured a partnership with Australia Post, selling 175 customised "Duty" bikes for a pilot programme aimed at electrifying postal deliveries. Ubco’s focus on fleet applications underscores the increasing commercial adoption of electric motorcycles in Australia and globally.

By Battery Type Analysis

According to the Australia e-bike market report, lead-acid batteries remain the dominant power source, primarily due to their cost-effectiveness and widespread availability. This makes them an attractive option for price-sensitive consumers, offering dependable performance at a lower cost. Moreover, their recyclability offers manufacturers and users a more sustainable solution, addressing growing environmental concerns. The foldable Doodle v2 e-bike, exported by EMotorad to Australia in March 2023, exemplifies the continued appeal of lead-acid battery-powered bikes, offering a speed of 25 km/h and a range of 55 km, with a compact design ideal for urban commuting.

The Australia e-bike market is also experiencing a shift towards lithium-ion batteries, which are increasingly driving the growth of higher-performance e-bikes. Their lightweight nature, coupled with higher energy density, results in significantly improved range and reduced charging times compared to lead-acid batteries. This shift reflects consumer demand for more efficient and advanced e-bike options, as lithium-ion technology offers superior performance. As the Australian market matures, manufacturers are adopting lithium-ion batteries to meet the evolving preferences of tech-savvy consumers seeking enhanced riding experiences, further expanding the e-bike market.

By Application Insights

The Australia e-bike market growth is primarily driven by the increasing demand for mountain and trekking bikes. These bikes offer consumers a versatile solution for varied terrains, catering to both recreational and fitness-focused segments. By providing full-body workouts and improving cardiovascular health, they appeal to an active consumer base. Additionally, bikes like Honda's NX500, Africa Twin, and XL750 Transalp, known for their adaptability and performance across urban streets and rugged trails, have capitalised on this growing trend . Such offerings provide consumers with the ability to explore Australia's landscapes while promoting both physical and mental well-being.

The Australia e-bike market is seeing heightened interest in urban e-bikes, which are specifically designed to facilitate efficient city commuting. Their lightweight frames, comfortable seating, and ease of use make them ideal for short trips within city limits. These e-bikes support the broader trend towards sustainable transport, addressing concerns related to traffic congestion and air pollution. As consumers seek more accessible and eco-friendly mobility solutions, urban e-bikes have emerged as a key market driver, promoting healthier lifestyles and improving access to city amenities.

Australia E-Bike Market Regional Insights

New South Wales E-Bike Market Outlook

The e-bike market in New South Wales is projected to expand at a CAGR of 10.70% from 2025 to 2034, driven by increasing adoption among urban residents seeking sustainable commuting options. Approximately 40% of urban residents in New South Wales are considering e-bikes as their primary mode of transport, reflecting a significant shift towards eco-friendly commuting options.

Queensland E-Bike Market Dynamics

Queensland's e-bike market is experiencing growing demand, driven by government initiatives promoting sustainable transport. E-bikes provide a cost-effective commuting solution while encouraging outdoor activities and improving public health. In Queensland, government regulations mandate that electrically power-assisted cycles comply with the European Standard for Power Assisted Pedal Cycles (EN15194) and must have a permanent marking indicating compliance with this standard.

Western Australia E-Bike Market Growth

The e-bike market in Western Australia is projected to grow strongly, driven by eco-conscious consumers seeking alternatives to fossil fuel-powered transportation. E-bikes improve accessibility to remote areas and encourage active lifestyles, leading to better public health outcomes. Western Australia is actively promoting electric vehicle (EV) adoption through infrastructure development and incentives, including the WA EV Network, a 7,000-kilometre-long EV charging network spanning 49 locations.

Victoria E-Bike Market Drivers

Victoria’s e-bike market expansion was underpinned by targeted government policies promoting sustainable mobility and significant investments in cycling infrastructure. The region’s dense urban population and heightened environmental consciousness stimulated consumer uptake. Additionally, escalating fuel prices accelerated the adoption of electric mobility, while dedicated bike lanes and supportive regulatory frameworks positioned Victoria as a pivotal growth market within Australia’s e-bike sector.

Australian Capital Territory E-Bike Market Opportunities

The ACT’s e-bike market growth was catalysed by strong environmental policies and elevated disposable incomes. Canberra’s advanced cycling infrastructure and smart city initiatives enhanced e-bike utilisation for both commuting and leisure. The integration of e-bikes into shared mobility schemes, alongside a tech-savvy population prioritising sustainable transport solutions, contributed to sustained market growth and innovation in the territory.

Competitive Landscape

Key players in the Australia e-bike market focus on the import, distribution, and retail of innovative electric bikes (e-bikes) and related accessories. These companies cater to diverse consumer needs, offering city, mountain, and folding models designed for urban commuting and outdoor activities. By integrating advanced technology, they provide affordable, reliable, and sustainable transportation solutions, contributing to reduced carbon emissions and alleviating urban traffic congestion. This market is driven by the growing demand for eco-friendly mobility solutions.

Key Industry Players

Dyson Bikes: Established in 1993, Dyson Bikes is a UK-based company known for producing innovative, high-quality electric bikes. With a focus on advanced technology and sustainable transportation, Dyson Bikes has gained a reputation for reliability and cutting-edge design, offering a range of e-bikes for urban commuting and outdoor adventures.

Giant Bicycle Co Pty Ltd.: Founded in 1972, Giant Bicycle Co Pty Ltd. is a leading global manufacturer of bicycles and e-bikes. Headquartered in Taiwan, the company is renowned for its high-performance bikes, catering to diverse riders from casual cyclists to professional athletes. Giant is a major player in the Australian e-bike market.

Merida Bikes Australia: Merida Bikes, established in 1972, is a global brand renowned for its innovative bicycle designs. Merida Bikes Australia offers a broad range of bikes and e-bikes suited to both recreational cyclists and competitive athletes. The company is committed to quality, performance, and sustainability.

Leon Cycle Pty Ltd.: It was founded in 2016 and is a prominent supplier of electric bikes and accessories in Australia. The company offers a range of high-performance e-bikes, focusing on providing affordable and efficient transportation solutions. Their products are designed for both urban commuting and outdoor exploration.

Other key players in the Australia e-bike market report are Norco Bicycles, Specialized Bicycle Components, Inc., Earth Electric Bikes and The Electric Bicycle Co Pty Ltd, among others.