Australia Doughnuts Market Size, Share, and Trends: Forecast and Growth Analysis Report (2026-2035)

Key Market Trends and Insights

• The Australian Capital Territory dominated the market in 2024 and is projected to grow at a CAGR of 5.6% over the forecast period.
• By products, yeast doughnuts is expected to grow at a CAGR of 5.2% over the forecast period.
• By distribution channel, online platform is projected to witness a CAGR of 8.1% over the forecast period.

Market Size & Forecast

• Market Size in 2025: AUD 328.66 million
• Projected Market Size in 2035: AUD 525.24 million
• CAGR from 2026 to 2035: 4.80%
• Fastest-Growing Regional Market: Australian Capital Territory

Companies are broadening their reach through strategic store rollouts and partnerships across the Australia doughnuts market landscape to establish stores that create consumer accessibility and visibility. Australian operators are not only progressively infusing doughnut menus into the wider foodservice networks but are also ramping up dedicated outlets across the country.

As an example, Krispy Kreme and Hungry Jack’s declared in May 2025 that starting 13 May doughnuts would be available at 56 Hungry Jack’s Sydney restaurants, after a trial in regional NSW and the ACT was found to be successful. The move, therefore, not only takes advantage of the existing footprint of Hungry Jack’s but also creates a new consumption moment - the combination of barista coffee with sweet indulgence in high traffic QSR locations.

These kinds of collaborations and rollout strategies provide category penetration at a faster rate, increase convenience and doughnut retailing becoming one of the staples of the everyday treat consumption rather than a niche ‍‌‍‍‌‍‌‍‍‌dessert, thereby boosting the Australia doughnuts market development.

Recent Developments

August​‍​‌‍​‍‌​‍​‌‍​‍‌ 2025

Krispy Kreme teamed up with Warner Bros to release the limited-edition Harry Potter-themed doughnut series representing the four Hogwarts houses. Besides the stores, the collection was available through retail partners, 7 Eleven and select BP locations, giving doughnut lovers a magical experience with their favorite food.

May 2025

Banjo’s Bakery Cafe introduced a gourmet doughnut range in the Australia doughnuts market with a local twist that went nationwide through its 51 stores located in Victoria, Tasmania, South Australia, New South Wales, and Queensland. The range features both classic and innovative flavors, such as OG glazed, Biscoff, jam and cream, and strawberry sprinkle, to name a few, which perfectly complement the brand’s coffee and bakery offerings.

April 2025

Daniel’s Donuts collaborated with 7-Eleven to extend the availability of their trendy Victorian doughnuts to the whole country. The rollout has been staged in Victoria, New South Wales, ACT, Queensland, and Western Australia so that the customers living on the east coast and beyond will be able to get the brand’s signature sweet treats at their nearest convenience stores.

August 2024

Donut King went on with the freshly made ‘Hot Glazed Donut’ campaign across stores nationwide and thereby offered customers a made-to-order treat dipped in vanilla glaze with optional toppings such as chocolate flakes or crushed cookies. The move reflects on the brand’s focus on providing fresh, high-quality, and affordable products, thereby expanding the Australia doughnuts market scope across a large base of both impulse and repeat ​‍​‌‍​‍‌​‍​‌‍​‍‌customers.

Key Drivers and Trends

Menu​‍​‌‍​‍‌​‍​‌‍​‍‌ innovation through plant-based and niche flavor launches

The market is witnessing a rising consumer demand for plant-based and flavor-differentiated doughnuts, which stimulates retailers to innovate. For instance, in November 2023, Krispy Kreme Australia introduced two vegan-friendly doughnut varieties including Fudge Brownie Bliss and Apple Custard Crumble– to attract the increasing number of vegan and flexitarian consumers. By creating premium product formats and addressing the dietary preferences of different consumers, brands become attractive not only to the existing doughnut lovers but also to the new ones, and thus the consumption occasions grow.

International franchising and new entrants

New entrants and the franchising deals that bring new concepts and formats to the doughnut are significantly transforming the Australia doughnuts market outlook. Brooklyn Donuts in April 2025, for example, marked the milestone of its 20th store in Australia as a result of its rapid-expansion strategy. With this expansion of an international style brand, the demand for boutique and premium doughnut experiences gets more visible and the category thus deepens its competitive level, drawing more consumers who are looking for new things.

Digital ordering and delivery platforms

Widespread use of digital ordering and delivery solutions in Australia that are in line with consumer convenience expectations. For instance, Donut King in June 2024 announced the full Queensland rollout of its occasion-based online channel "Donut King Occasions". This channel is designed for higher average transaction values by allowing in-store pickup, delivery and catering options. This shows that brands are extending to new purchase occasions, which are home, office, and events, while walking-in visits remain traditional.

Convenience retail and retail channels

The Australia doughnuts market growth is attributed to the placing of doughnut brands in convenience retail and petrol station channels, which not only increases reach but also attracts the customers who make impulsive purchases. Australia's own Doughnut Time, for example, in March 2023 went through a nationwide rollout at over 500 Ampol fuel/convenience sites in the states and territories of Australia. By becoming part of the high-traffic convenience network sites, doughnut operators are enhancing their day-part cover and grab-and-go appeal for those consumers who are pressed for time.

Franchise portfolio rationalisation and consolidation by multi-brand operators

Multi-brand franchisors are making decisions about brand portfolios and directing the capital to more scalable doughnut and sweet treat concepts. Citing a prime instance, Retail Food Group (RFG), for example, in February 2025, announced its decision to retire the Michel's Patisserie brand and to convert many outlets into Donut King ones. By merging under the stronger bread and butter formats, franchisors simplify the management of their operations, create operational focus, and strengthen category growth through more accomplished doughnut ​‍​‌‍​‍‌​‍​‌‍​‍‌brands.

Australia Doughnuts Market Share

By​‍​‌‍​‍‌​‍​‌‍​‍‌ product, yeast doughnuts continue to witness consistent demand

The premiumization of yeast‐type doughnuts and frequent limited‐edition launches attract treat-seeking consumers. As an illustration, in November 2023, Krispy Kreme Australia launched a vegan-friendly doughnut range with such products as “Fudge Brownie Bliss” and “Apple Custard Crumble”. These novelties raise the level of perception of yeast doughnuts from just simple snacks to luxurious treats and thus help brands to keep the market excited in a heavily saturated market.

The development of cake-style doughnuts is gaining notable traction in the in the Australia doughnuts market mainly due to the influence of differently shaped products that are more convenient for snacking, suitable for non-traditional day parts, and are also supported by channel diversification. In May 2025, Banjo’s Bakery Cafe introduced a new nationwide gourmet doughnut range, including OG glazed, Biscoff, Jam & Cream, etc., in its 51 stores spread across Australia. Operators are providing smaller format cake style or hybrid doughnuts, which are perfect to satisfy the desire for easily accessible indulgence beyond the usual breakfast or café visits.

By end-use, food service record significant revenue

Food service category comprises of cafés, QSRs, bakeries, and dining out venues where doughnuts are consumed on the premises or with a beverage. To enhance snack and treat occasions, brands are employing specialised formats and partnerships. For instance, in May 2025, Krispy Kreme launched a new drive through store in Townsville that features a high-capacity production line aimed at providing quick service convenience. Operators utilize such formats to not only increase efficiency but also to refresh the guest experience and satisfy the demand for on-the-go indulgence. These steps aid food service providers in attracting foot traffic, creating destination appeal, and facilitating repeat visits, thereby contributing to the surging Australia doughnuts market value.

The retail channel comprises supermarket bakery counters, convenience stores, petrol stations, and online home delivery (covering both impulse and bulk purchase occasions). The main growth drivers are paved by the brand’s expanded placement, fresh daily delivery, and digital ordering. For example, starting 10 April 2025, Krispy Kreme brought its ‘fresh daily’ doughnut offering to select BP petrol stations across several Australian states. By providing products at more convenience-focused retail touchpoints, brands can reach a wider catchment, attract unplanned purchases, and facilitate day part diversification.

By distribution channel, hypermarket & supermarket channels show robust growth

The increased shelf space as well as packaged doughnuts that are tailored for home consumption in mass retail settings are substantially contributing to the Australia doughnuts market expansion. Retailers are more frequently offering weekend or family multipacks to meet the needs of shared snacking occasions and are also running in store bakery zones to provide freshness. For instance, in April 2025, Krispy Kreme extended fresh daily delivery to select petrol station convenience stores through a mass retail style “store within store” cabinet rollout. Such brand initiatives allow to capture household purchases and broaden the café or impulse visit frequency.

On the other hand, doughnut manufacturers are utilizing digital platforms and non-conventional distribution channels to connect with consumers who are busy, want the product sent home or are on the go. To make the product less of a bakery tradition, companies are collaborating with fuel retail and convenience networks. As an example, in June 2025, Krispy Kreme and Ampol partnered to provide fresh doughnuts at 30 Foodary locations throughout NSW and Melbourne. By becoming more accessible in convenience and mobility-driven channels, operators are supporting the market growth.

Australia Doughnuts Market Regional Analysis

By region, Australian Capital Territory lead the market share

Growth in the ACT is driven by national doughnut chains selecting the region as a testbed for new formats and partnerships before broader rollout. In June 2024, the homegrown brand Brooklyn Donuts celebrated its 20th outlet across Australia, having expanded into the ACT as part of its recent growth phase. These initiatives allow operators to refine operations and tailor offerings in a smaller urban market before scaling nationally.

Victoria accounts for a significant Australia doughnuts market share driven by the high density of premium cafés and artisan doughnut boutiques catering to metropolitan consumers who seek indulgence paired with social experience. For example, in August 2024, the Melbourne-based chain Foodle opened its second Victorian store with a dedicated “Korean doughnut bakery” zone inside a retail supermarket environment. This type of offering reflects active efforts to elevate doughnuts into treat-destination formats and strengthen daypart penetration across breakfast-through-snack occasions.

Competitive Landscape

Major Australia doughnuts market players are continuously innovating their products and strategically engaging with evolving consumer tastes to drive growth. Brands like Krispy Kreme and Dunkin’ Donuts are energizing their menus by introducing creative flavor variants, limited-edition collections, and co-branded offerings. While these brands are upgrading in-store experiences and digital platforms as well, which include online ordering and loyalty programs, to capture impulse purchases and increase repeat visits across the key demographics.

In the meantime, prominent doughnuts companies in Australia like Mister Donut and J.CO Donuts & Coffee are using agile menu development and customer insights to remain relevant. They concentrate on customizing product offerings for local preferences, introducing seasonal flavors, and enhancing supply chain efficiency. By constantly innovating with new doughnut formats and cafe-style experiences, these companies become more powerful in the competitive market while also fulfilling the increasing consumer expectations for convenience, novelty, and ​‍​‌‍​‍‌​‍​‌‍​‍‌quality.

Dunkin'​‍​‌‍​‍‌​‍​‌‍​‍‌ Donuts LLC

Dunkin’ Donuts was founded in 1950, and its head office is in Canton, Massachusetts (United States of America). From a one-time coffee and doughnut shop, the company has evolved into a worldwide quick-service chain. Presently, the brand is more simply referred to as "Dunkin'," and it provides coffee, breakfast sandwiches, and doughnut treats in 40+ countries.

Krispy Kreme Doughnut Corporation

Back in 1937, Krispy Kreme was established in Winston Salem, North Carolina. Currently, the company is headquartered in Charlotte, North Carolina (USA). Krispy Kreme is famous for its “Original Glazed” doughnut and has become a worldwide brand through retail stores and wholesale distribution, placing itself as a notable name in the growth of the Australia doughnuts market.

Mister Donut

Mister Donut is a United States-based company, established in the year 1956. Now, it is mainly operating out of Osaka, Japan, under the Duskin Co., Ltd franchise umbrella. Mister Donut has been transformed into a significant doughnut chain in Asia, with many of its stores located in Japan and Southeast Asia.

J.CO Donuts & Coffee

J.CO Donuts & Coffee was created in June 2005, and its main office is in Jakarta, Indonesia. J.CO Donuts & Coffee is a place where you can get handcrafted doughnuts, coffee, and frozen yoghurt. The company has spread to several Asian countries with a modern café style ​‍​‌‍​‍‌​‍​‌‍​‍‌format.

Other players in the market include McDonald’s Corporation, Starbucks Corporation, Round Rock Donuts, LLC, Dough Beings, Federal Donuts, and other emerging local and regional brands.

Key Highlights of the Australia Doughnuts Market Report

• Historical performance and accurate forecasts through 2035: The report provides a detailed analysis of market size, growth patterns, and CAGR from the historical period to the forecast period, allowing stakeholders to track past trends and predict future market dynamics.
• Insights into product innovations: The study highlights the latest trends in yeast and cake doughnuts, including plant-based options, limited-edition flavours, and menu expansions by leading players such as Krispy Kreme, Banjo’s Bakery Cafe, and Donut King.
• In-depth competitive landscape profiling: Leading domestic and international doughnut brands, including Dunkin’ Donuts, Krispy Kreme, Mister Donut, and J.CO Donuts & Coffee, are analysed in terms of market strategy, product offerings, franchise expansion, and regional presence.
• Regional analysis identifying emerging markets: The report examines key regions such as ACT, Victoria, Queensland, and New South Wales, highlighting growth drivers, local consumer preferences, and strategic expansion initiatives.
• Investment-focused outlook supported by data: Comprehensive insights into market opportunities, partnership strategies, and emerging consumer trends are provided to guide investors and stakeholders for informed decision-making.

Why Choose Expert Market Research?

• Trusted insights backed by extensive primary research and verified secondary sources.
• Actionable data to support strategic decision-making and business expansion.
• Detailed region-wise and product-specific analysis to help brands optimize market penetration.

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