Australia Digital Content Creation Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2026-2035)

Key Market Trends and Insights

• The Australian Capital Territory dominated the market in 2025 and is projected to grow at a CAGR of 23.5% over the forecast period. 
• By content format, video is expected to grow at a CAGR of 22.7% over the forecast period. 
• By end-use, travel and tourism category is projected to witness a CAGR of 21.6% over the forecast period.

Market Size & Forecast

• Market Size in 2025: AUD 1684.65 million 
• Projected Market Size in 2035: AUD 9513.24 million 
• CAGR from 2026 to 2035: 18.90% 
• Fastest-Growing Regional Market: Australian Capital Territory​‍

In recent years,​‌‍​‍‌​‍​‌‍​‍‌ the Australia digital content creation market is observing a trend of buyers demanding platforms that lessen the friction of their workflows and include all the features like licensed assets, templates, editing tools, brand controls, and monetization within a single commercial stack. One event exemplifying this is Shutterstock, a leading stock photos provider’s decision to purchase Envato, a popular platform connecting creators with customers for buying and selling digital content, in May 2024 and the closing of the deal in July 2024. This gave the platform access to Envato's templates, digital assets, and creator marketplace.

On the other hand, the value proposition for commercial teams looking for a quick, brand-safe content pipeline has been further raised by Shutterstock's ongoing expansion of generative-AI partnerships and AI services, such as its 2023 six-year data licensing deal with OpenAI and the introduction of ethical generative-3D and AI-image products in 2023–2024. As a result of consolidation and post-acquisition partnerships, the competitive landscape of the Australia digital content creation market is being transformed. Instead of fragmented tools, enterprises, agencies, and creators are now able to access streamlined, multipurpose platforms that can support higher content volumes and faster campaign launches at a lower production ​‍​‌‍​‍‌​‍​‌‍​‍‌cost.

Recent Developments

October 2025 – Nine rolls out brand-safe vertical video on 9Now

Nine Entertainment introduced 9Now Stories, an Australian innovation in vertical video, which provides short-form entertainment content for mobile. This new service provides an innovative way of consuming video content. It has been designed in such a way that it enables better consumer engagement while offering branding opportunities for advertisers.

October 2025 - SBS, NITV and Screen Australia announce the 2025 Digital Originals Shortlist

The 10 selected projects for the 2025 Digital Originals have been announced by SBS, NITV, and Screen Australia, aiming to provide support to new scripted series which debut on the platforms of SBS On Demand and NITV, highlighting up-and-coming Australian talent in the screen industry.

June 2025 – Investment of AUD 20 billion in the Australia Cloud and AI infrastructure by Amazon

Amazon Web Services announced confirmation of an AUD 20 billion investment in its cloud computing services across Australia over the next ten years, until 2029, thereby improving its scalable artificial intelligence services for companies across industries, including the Australia digital content creation market.

February 2025- Telstra and Accenture unveil worldwide AI partnership

Telstra and Accenture announced a proposed global AI joint venture to speed up Telstra’s AI and data plan, simplify core systems, and integrate responsible AI by design. This action further enhanced the digital automation strength for content and data business processes affected by the companies

Key Drivers and Trends

Rapid​‍​‌‍​‍‌​‍​‌‍​‍‌ Adoption of AI Creative Tools

Powered by AI, creative tools are reshaping how content is made in Australia. As these tools, driven by AI, become more accessible to creators and small-to medium-sized enterprises, the latter can now produce sophisticated visuals, videos, and campaigns almost effortlessly. Consequently, the entire process becomes cheaper and quicker, thus, the door to experimentation is thrown wide open. One of the most prominent instances of such a change is the introduction of Magic Studio by Canva in October 2023. The launch marked the debut of AI-assisted design, text-to-image, and editing features that spanned various formats. Hence, the revolutionary tool not only makes it possible for the user-base to leverage content creation but also promotes the return on the market expansion investment.

Creator Monetization for Short-Form Content

The availability of paid opportunities for short-form content has, in effect, enabled content creation to become a viable profession for more Australians, which has surged demand in the Australia digital content creation market. As a result, in conjunction with a higher quality, the quantity of content has risen as well. Platforms that distribute revenue from advertisements generate income that is both steady and attractive for creators. Thus, the system is self-sustaining. In February 2023, YouTube launched a program for sharing revenue from Shorts to creators, a move that allows content producers to make money from short videos on the site, thus granting one of the main incentives for the creators to produce steady, engaging content. In particular, the market is now reaping the benefits of a broader pool of professional creators and the availability of an increased number of differently themed digital contents.

Platform and Public Funding to Scale Local Digital Originals

Funds accruing from public and platform sources are being used to promote the development of quality digital originals as well as the professionalization of content creation in Australia. By lessening the financial burden, the artists are more likely to be able to invest in quality productions and novel formats of storytelling. The Screen Australia and YouTube Skip Ahead 2024 initiative, announced in July 2024, as a major example, was aimed at supporting the production of Australian creators’ online-first series projects. This kind of cooperation not only widens the talent pool but also elevates the local industry standards, which in turn is conducive to the sustainable growth of the Australia digital content creation market.

Continuous SaaS Product Innovation for In-House Production

Creative SaaS platform projects rapidly undergo iterations which enable small groups to accomplish campaigns of agency-grade quality inside their own organizations, therefore, the necessity for the external use of studios is lessened. Frequent product enhancements include new video features, collaborative workflows, and brand management capabilities, which together bring about a faster and smoother production process. As one of the examples, at the Canva Create event in May 2024, the company announced a major workplace redesign and product suite extension that brought video editing, team collaboration, and brand kits into one integrated environment. Such innovations give marketers and creators the power to not only increase their content output and elevate its quality but also to act quicker on their audience's needs, thereby contributing to the Australia digital content creation market expansion.

Ethical Generative APIs for Enterprise-Scale Content Creation

Enterprises are on the edge of considerably fast generative AI adoption, mostly, brand-safe, license-friendly, and scalable-content solutions of that kind are catching their interest the most. Companies with a platform offering ethically designed, readily available APIs for the enterprise enable teams to achieve more high-quality content with less effort and at the same time reduce the company’s legal and operational risks. In July 2024, Shutterstock took the first step in supplying Australian businesses and agencies with a secure, on-brand and at-scale digital content generation solution by introducing its Ethical Generative 3D/AI API. This way, not only does it facilitate workflow efficiency, but it also tempts the local market to ramp up its content volume with a high professional standard ​‍​‌‍​‍‌​‍​‌‍​‍‌format.

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Key Insights: Regional segmentation of the Australia digital content creation market is based on New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and Others. New South Wales and Victoria have prominent agencies and early adoption of AI tools, while Queensland is assisted by their government to create an environment that fosters talent through the initiation of programs such as multi-week accelerators. Western Australia and the remaining regions are witnessing the adoption of cloud-based creative tools to enhance the scalability of their content creators.

Australia Digital Content Creation Market Share

By component, tools witness high demand

The use of AI design tools, as well as creative workspaces, is speeding up digital content creation in Australia. The need for intuitive creative solutions, such as advanced creative platforms, is increasing as more organizations look for a short time for ideation and editing. For example, in October 2025, Canva launched its expanded Creative Operating System, which integrated new AI-powered design and video features throughout its products, effectively expanding the capabilities for creative work. The development in creative tooling is driving the need for cloud-based solutions. Creating quality digital content for marketing, web, and other projects requires cloud-based solutions for both small and large organizations.

Strategy, campaign, and creative service-oriented services are gaining traction in the Australia digital content creation market, as brands look for result-oriented help in the high demand scenario. Strategy partnerships including service incorporation with AI innovation are increasing. For example, in September 2025, Adobe has signed a three-year supporter partnership agreement with the Australian Centre for AI in Marketing (ACAM), which would help develop the skills of local market professionals in the appropriate use of AI. Agencies make the most of this opportunity to provide ethical and results-focused creative services.

By content format, video category gains significant traction

Video is a popular form of content consumed in Australia, especially due to the growing demand for interactive online content on social platforms, e-commerce, and online narratives. Service suppliers are working on improving tools with particular emphasis on speeding up production time while raising the bar on quality. For instance, the AWS investment of USD 20 billion in June 2025 in the Australian cloud and AI infrastructure until 2029 targets improved capacities that are used in high-quality video processing and generative AI projects by Australian videographers and business organizations.

The textual content format itself is at the forefront of searching and optimizing content within Australia digital content creation market landscape and is being increasingly leveraged for personal and engaging communications using AI and analytics. As generative AI applications continue to expand across the content value chain, text-based AI models are increasingly being used to create, refine, and optimize content tailored to different audience segments. According to the research work done by Adobe, marketers in Australia are expected to see demand for content increase by more than five times by 2027 due to personal experiences being delivered with content such as textual content.

By deployment type, on-premises record notable uptake

On-premises hosting will continue to be relevant in larger organizations within Australia that demand rigorous control over sensitive creative processes and infrastructure. Organizations demanding compliance and data-related regulations are viewed as requiring secure on-premises hosting options as they transition to cloud hosting environments. Current research conducted by AWS in the Australian market has emphasized the fact that larger organizations are falling behind small organizations in terms of the complete adoption of AI-based products.

Cloud technology-driven solutions are pushing the boundaries of digital content development in Australia by enabling scaled capabilities in AI and analytics and collaboration tools, thus opening doors for businesses of any size. The marked proof of this trend includes an investment in building Australia's data centre of no less than AUD 20 billion by Amazon Web Services in June 2025 to enhance cloud and AI capability.

By enterprise size, large enterprises amass significant revenue

Large corporations in the country are incorporating AI and content approaches in a growing manner, addressing rapidly accelerating demands for personalized and multi-channel content. Research reveals that content demand is expected to increase fivefold by 2027, driving interest and investment in cloud, AI, and creative technology infrastructure, further boosting the Australia digital content creation market value. Enterprises are also adopting a single, unified platform that addresses ideation and execution, addressing the need for balance between governance and performance.

SMEs play a major role in the digital content creation industry due to the large-scale and practical implementation of AI solutions by SMEs to improve the quality of digital marketing and content production. The fact is that there has been a significant adaptation of AI solutions by SMEs in the Australian markets at a level of 82%, which has ultimately generated revenue and efficiency for SMEs by integrating AI into their core business processes of content ideation, publication, and optimization.

By end use, retail sector shows robust growth

The retail industry contributes substantially to the Australia digital content creation market revenue as it experiences innovation in content development through the integration of digital tools and collaboration to improve customer engagement and operational efficiency. Strategic collaboration is represented by Coles’ collaboration agreement with Microsoft that will last for five years, which was announced in November 2024, aiming to utilize AI and cloud technology to transform retail business and digital marketing innovation.

Organizations within the travel and tourism industry are increasingly implementing digital content campaigns based on artificial intelligence. Artificial intelligence is transforming the way international and local tourists engage with organizations within the travel and tourism industry. Services and organizations within the industry can utilize artificial intelligence for personalization of travel services, making the entire experience of traveling better and enjoyable for customers.

Australia Digital Content Creation Market Regional Analysis

By region, New South Wales leads the market growth

New South Wales shows robust growth in the Australia digital content creation market owing to its rapid adoption of digital content creation tools, supported by an extremely tight agglomeration of creative agencies and headquarters of big businesses. The region leverages extensive domestic innovation and widespread early adoption of AI tools by content creators to adopt generative techniques of production that reduce cycles of content creation. This shifts from closed and traditional methods of content creation that involve human processing of content demands that are rising rapidly on social media, videos, and personal content.

Moreover, in the recent years, Victoria has also emerged to be an important center for the Australia digital content creation market growth attributed to the increasing acceptance of creative technology. In addition, many Melbourne-based enterprises and small businesses are increasingly accepting AI-driven marketing and analytics tools. There has been an uptake of AI marketing tools above the average rate for small Victorian enterprises, as data insights and content automation have allowed these enterprises to increase their presence in the local market.

Competitive Landscape

Leading Australia digital content creation market players are changing their strategies repeatedly to keep up with competition. One of their main focuses is to broaden product portfolios, to equip with AI, powered tools, and to raise platform capabilities. For instance, Canva and Adobe are rolling out generative AI features, advanced collaboration tools, and user, friendly design solutions, hence both creators and businesses are enabled to content production in a scalable manner, and quality digital assets can be produced efficiently to meet the high demand.

Strategic partnerships, acquisitions, and platform expansions are the primary moves that are redefining market landscape. A good instance of such moves is the acquisition of Envato by Shutterstock, and its commitment to the creation of an ethical generative AI solution, which shows how the players are consolidating resources, extending content libraries, and preparing their services for the enterprise. These measures make the processes more convenient for the users, optimize the working methods, and strengthen the market position thus allowing the players to meet the demand for innovative, brand, compliant digital content not only locally but also globally.

Key Players

Adobe​‍​‌‍​‍‌​‍​‌‍​‍‌ Inc.

Adobe Inc., which was established in 1982 and is located in San Jose, California, USA, is a worldwide leader in creative software and digital media solutions. The company is known for its wide range of products, such as Photoshop, Illustrator, and Adobe Creative Cloud, that are used by millions of people all over the world.

Aston Social PTY LTD

Aston Social PTY LTD, a company established in 2010 and based in Sydney, Australia, is a provider of digital marketing and social media solutions for businesses of any size. The organization is committed to delivering innovative social engagement tools and campaign management services not only in the Australia digital content creation market but also in the Asia-Pacific region.

Canva Pty Ltd

Canva Pty Ltd, a company established in 2012 and located in Sydney, Australia, is a pioneer online design platform that provides the users the power to make the graphics, presentations, and marketing content with no or very little effort. The platform has become a worldwide favorite by serving millions of users with a simple, drag-and-drop design ​‍​‌‍​‍‌​‍​‌‍​‍‌interface.

Key Highlights of the Australia Digital Content Creation Market Report

• Historical performance and accurate forecasts through 2035, providing a clear view of market evolution, demand patterns, and future growth trajectories across key segments.
• The report also offers insights into product innovations and technology advancements in areas such as AI, driven creation tools, cloud-based platforms, generative content solutions, and workflow automation that are changing the competitive landscape.
• Comprehensive competitive landscape profiling of top local and international digital content creation companies, including product portfolios, strategic initiatives, partnerships, and recent developments, is featured in the report.
• The regional analysis pinpoints the places where new growth opportunities are emerging and indicates the adoption trends, investment activity, and content demand in the major Australian states and territories.
• An investment, a focused outlook backed up by data, and driven insights that allow stakeholders to evaluate market attractiveness, expansion opportunities, and potential for long-term returns.

Why Choose Expert Market Research?

• Reliable insights that are supported by a wide range of both primary and secondary research, these being the main factors that determine the accuracy, relevance, and trustworthiness of the whole series of market assessments.
• Practical data that helps to make strategic decisions and is aimed at business planning, market-entry, product positioning, and competitive benchmarking activities.
• Detailed examination of different geographical areas as well as individual products, thus providing highly detailed intelligence that is being adjusted to the ever-changing requirements of the industry and the priorities of the stakeholders.

Call to Action

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