Australia Digestive Health Supplements Market Forecast Trends - Market Size, Share, Growth Analysis Report (2025-2034)

Key Market Trends and Insights

• By product, the probiotics segment held over 80% of the market share during the historical period.
• Based on form, the capsules segment accounted for the highest share during the historical period.
• The over-the-counter distribution channel segment dominated the market during the historical period.

Market Size and Forecast

• Market Size (2024): AUD 754.78 million
• Projected Market Size (2034): AUD 1026.24 million
• CAGR (2025-2034): 3.12%

Australia Digestive Health Supplements Market Overview

Digestive health supplements have gained significant attention as consumers increasingly prioritize gut wellness and overall digestive function. These products support nutrient absorption, enhance gut microbiota balance, and help maintain regular digestive processes. In Australia, the market is witnessing steady growth, driven by rising health awareness, increasing lifestyle-related digestive issues, and growing demand for preventive healthcare solutions. The market is poised to grow at a CAGR of 3.12% during the forecast period of 2025-2034, reflecting strong consumer preference for natural and scientifically backed formulations that promote digestive well-being across diverse age groups.

Australia Digestive Health Supplements Market Growth Drivers

Rising Consumer Awareness to Drive the Growth in the Market

Increasing consumer awareness regarding the link between digestive health and overall well-being is a significant driver for the market. According to ADM, in June 2024, 81% of Australian consumers recognize a connection between digestive health and general wellness, while 76 % specifically associate digestive health with immune function. Additionally, 64 % of Australians reported using probiotics or cultures in the past 12 months to address digestive concerns. With the Australian probiotic supplement market projected to grow, this rising awareness continues to fuel market expansion.

Australia Digestive Health Supplements Market Trends

The market is experiencing several trends, such as an increasing emphasis on gut-brain health and growing awareness of vitamin deficiencies.

Rising Focus on Gut-Brain Health to Boost the Market Value

The growing recognition of gut-brain interactions as a key factor in chronic digestive disorders is shaping the market. In August 2024, the National Health and Medical Research Council (NHMRC) granted USD 3 million to the NHMRC Centre of Research Excellence in Digestive Health to advance research on unexplained gut diseases, supporting innovative approaches for diagnosis and treatment. This heightened research focus highlights the increasing demand for targeted supplements that support digestive wellness. As awareness of digestive health rises, the market is expected to experience significant growth, driven by consumer interest in personalized and evidence-based digestive care.

Increasing Awareness of Vitamin Deficiencies to Elevate the Australia Digestive Health Supplement Market Demand

Growing awareness of widespread vitamin deficiencies among Australians is fueling growth in the digestive health supplements market. A study by Danielle M. Carter et al., 2025, highlights that over half of hospitalized patients in Australia exhibited low serum vitamin levels, with 24.5% showing deficiency and 29.9% demonstrating hypovitaminosis. Additionally, studies reported that 76.5% of medical inpatients had hypovitaminosis C, with 41.6% classified as deficient. Such widespread deficiencies underscore how impaired digestive function can limit nutrient absorption, prompting consumers to seek gut-targeted supplements. This trend of addressing digestive-related vitamin gaps is expected to drive steady market growth.

Australia Digestive Health Supplements Market Share

Probiotics Expected to Lead the Market Based on the Product

The market includes various products designed to support digestive wellness, such as prebiotics, probiotics, enzymes, fulvic acid, and other specialized supplements. Among these, probiotics are expected to lead the market due to their proven efficacy in supporting gut health, immune function, and overall well-being. For instance, in June 2024, ADM’s spore-forming probiotic DE111™ received Therapeutic Goods Administration (TGA) approval in Australia, reflecting growing regulatory support and innovation. Prebiotics, enzymes, fulvic acid, and other supplements continue to contribute to market growth, but probiotics’ clinical validation and widespread consumer awareness position them as the primary growth driver in this sector.

Leading Players in the Australia Digestive Health Supplements Market

The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Abbott Nutrition

Abbott Nutrition plays an active role in the market through its specialized product portfolio. Its flagship product, Ensure® Complete Nutrition Shake, offers an all-in-one premium nutrition blend that supports digestive health along with muscle, bone, immune, and heart functions. Designed for patients recovering from illness, injury, or surgery, Abbott’s formulations strengthen its presence in the market by addressing both clinical and consumer nutritional needs.

Glanbia plc

Glanbia plc, a leading global nutrition company, has strengthened its presence in the digestive health supplements market through innovative functional food solutions. Its product, Level Up! Probiotic Cheddar, incorporates probiotic strains such as Bifidobacterium bifidum and Bifidobacterium lactis, offering gut health and immune support benefits without compromising flavor. By integrating probiotics into everyday foods like cheese, Glanbia addresses growing consumer demand for convenient, science-backed digestive health products.

Amway Corp.

Amway Corp., a global leader in health and wellness, is actively involved in the market through its Nutrilite® product line. Key offerings include gut health supplements designed to support digestive balance and overall wellness. These products are formulated to promote gut health and are part of Amway’s broader commitment to nutritional supplementation, contributing to the growth and awareness of digestive health solutions in the market.

Bayer AG

Bayer AG is a global life sciences company focused on healthcare and personal health solutions. In the digestive health supplements market, Bayer offers products such as Rennie™ for heartburn relief, Alka-Seltzer® Original for heartburn and body aches, MiraLAX™ for natural constipation relief, and Iberogast™ for IBS and functional dyspepsia. These products leverage scientific innovation to improve digestive health and enhance daily well-being.

Other key players in the market include Herbalife Nutrition Ltd., Nature’s Bounty, Garden of Life, NU SKIN, and NOW Foods.

Key Questions Answered in the Australia Digestive Health Supplements Market Report

• What was the Australia digestive health supplements market value in 2024?
• What is the Australia digestive health supplements market forecast outlook for 2025-2034?
• What are the major factors aiding the Australia digestive health supplements market demand?
• How has the market performed so far, and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints?
• What are the major Australia digestive health supplements market trends?
• Which product type is projected to lead the market segment?
• Which form is anticipated to drive the market segment?
• Which distribution channel is likely to dominate the market segment?
• Who are the key players involved in the Australia digestive health supplements market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?