Australia Cognitive Health Supplements Market Growth Analysis - Market Size, Share, Forecast Trends and Outlook Report (2025-2034)

Key Market Trends and Insights

• By form, the chewable segment is anticipated to dominate the market throughout the forecast period.
• The vitamins and minerals segment is expected to expand at a CAGR of 14% over the forecast period.
• Based on application, memory support accounted for over 25% of the market share during the historical period.

Market Size and Forecast

• Market Size (2024): AUD 284.89 million
• Projected Market Size (2034): AUD 598.18 million
• CAGR (2025-2034): 7.70%

Australia Cognitive Health Supplements Market Overview

The market is growing steadily as awareness about brain health and cognitive decline increases. With rising concerns over dementia and memory loss, more consumers are turning to natural and effective solutions. Supplements like Omega-3 and other brain-boosting products are gaining popularity for improving focus, memory, and mental clarity. Advances in research and innovative product offerings further fuel market growth. Convenient supplement forms make it easier for people to incorporate brain health support into their daily routines. Overall, this trend positions cognitive health supplements as a vital segment in Australia’s wellness industry.

Australia Cognitive Health Supplements Market Growth Drivers

Rise in Dementia Prevalence Propelling the Market Growth

Growing public concern over age-related cognitive decline is expected to be a growth driver in the market. For instance, in February 2025, Dementia Australia reported that around 433,300 Australians were living with dementia, with numbers projected to nearly double to 812,500 in the future. This sharp rise reflected increasing awareness around long-term brain health, prompting individuals to seek proactive support. As a result, demand for high-quality brain supplements is growing rapidly, positioning cognitive health products as a practical solution for maintaining mental clarity and memory.

Advancements in Brain Health Research Bolstering the Australia Cognitive Health Supplements Market Value

Growing focus on dementia research is expected to be a major growth driver in the market. For instance, in July 2025, St Vincent’s Institute of Medical Research announced new funding to advance treatments for Alzheimer’s and related conditions. This progress sparked public interest in everyday cognitive care. As a result, more consumers are turning to memory support supplements, viewing them as a practical way to support brain health while long-term medical solutions continue to evolve. This trend is opening new opportunities for supplement manufacturers across Australia.

Australia Cognitive Health Supplements Market Trends

The market is witnessing several emerging trends, including rising research collaborations and growing interest in brain-health-focused therapies.

Research Initiatives Accelerating the Australia Cognitive Health Supplements Market Expansion

In August 2025, an Australian study found the cognitive functional therapy (CFT) provided lasting relief from chronic low back pain, with effects lasting over three years. This breakthrough highlighted how brain function impacts overall health and sparked wider public interest in mental well-being. As a result, demand surged for supplements for brain health, with more Australians seeking natural ways to improve focus and cognitive performance, strengthening growth across the country’s cognitive health supplements market.

Rise in Research Collaboration Elevating the Australia Cognitive Health Supplements Market Demand

In August 2025, Western Sydney University announced that NICM and BioCeuticals began a three-year research trial to assess the impact of herbal and nutritional supplements on cognitive function in older adults with Mild Cognitive Impairment (MCI). This development shows an increasing trust in science-backed brain health solutions. Consequently, the demand is growing for natural cognitive supplements, as consumers and healthcare providers sought effective, natural ways to support memory and focus. This trend is fueling growth in Australia’s cognitive health supplements market and opening new opportunities for innovation.

Australia Cognitive Health Supplements Market Share

Omega-3 Fatty Acids to Dominate the Segmentation by Product

Omega-3 fatty acids are expected to lead the product segment in the market due to their proven benefits and strong consumer confidence in supporting brain and mental well-being. In 2025, growing awareness about maintaining cognitive function and emotional balance fueled demand, positively impacting market growth. The rising popularity of the mental health supplements industry, featuring Omega-3, highlights consumers’ interest in natural solutions for overall brain wellness. Other segments like Ginkgo Biloba, vitamins and minerals, herbal supplements, and probiotics and prebiotics are also contributing significantly to the market’s growth.

Leading Players in the Australia Cognitive Health Supplements Market

The key features of the market report comprise strategic initiatives by the leading players. The major companies in the market are as follows:

Amway Corp

Founded in 1959 and headquartered in Ada, Michigan, Amway Corp is a global leader in health and wellness products. The company contributes significantly to the cognitive health supplements industry by offering natural and science-backed products designed to support brain function and overall well-being. In 2025, Amway’s extensive distribution network and trusted reputation helps it maintain a strong market presence. Its focus on nutritional supplements plays a key role in expanding consumer access to effective cognitive health solutions worldwide.

Herbalife Nutrition Ltd

Established in 1980 and based in Los Angeles, California, Herbalife Nutrition Ltd is a key player in the dietary and cognitive supplements market. Known for its broad product range targeting weight management and wellness, Herbalife is expanding into brain health solutions. In 2025, the company leverages its direct selling model and personalized nutrition approach to drive growth in the dietary supplements sector, meeting rising consumer demand for convenient and effective cognitive health support worldwide.

HMVN Inc.

Founded in 2015 with headquarters in San Francisco, California, HMVN Inc. has quickly gained recognition for innovative brain health products. The company focuses on clean-label formulations that combine natural ingredients with scientific research to improve mental clarity, focus, and cognitive performance. In 2025, HMVN has become a trusted name in the high-end brain performance supplements market, appealing to health-conscious consumers seeking safe and effective cognitive enhancers, and driving growth in this emerging segment of the health supplements industry.

Nestle Health Science

Established in 2011 and headquartered in Vevey, Switzerland, Nestlé Health Science is a global leader in nutritional science and medical nutrition. The company plays a crucial role in advancing the cognitive health supplements market by developing specialized products aimed at improving memory, focus, and healthy brain aging. In 2025, Nestlé’s research-driven approach strengthened its position in the high-quality cognitive function supplements industry, supporting healthier aging populations and contributing to overall market expansion worldwide.

Other key players in the market include Natural Factors Nutritional Products Ltd. and AlternaScript LLC.

Key Questions Answered in the Australia Cognitive Health Supplements Market Report

• What was the Australia cognitive health supplements market value in 2024?
• What is the Australia Cognitive health supplements market forecast outlook for 2025-2034?
• What is the market breakup based on product?
• What is the market breakup based on form?
• What is the market breakup based on the distribution channel?
• What are the major factors aiding the Australia cognitive health supplements market demand?
• How has the market performed so far, and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints?
• What are the major Australia cognitive health supplements market trends?
• Which product is expected to dominate the market segment?
• Which form is expected to dominate the market segment?
• Which distribution channel is expected to dominate the market segment?
• Who are the key players involved in the Australia cognitive health supplements market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?