Australia Cleaning Services Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

Australia Cleaning Services Market Trends

The growth of the Australia cleaning services market has been bolstered by its role in supporting broad employment, including casual and part-time positions. It is fundamental to key sectors such as healthcare and hospitality, helping to uphold hygiene standards and regulatory compliance. The industry also plays a crucial part in safeguarding public health by reducing contamination and advancing eco-friendly practices using sustainable products. In September 2024, Clean Group introduced a new mobile application to streamline commercial cleaning operations in North Sydney and Surry Hills. This user-friendly platform allowed businesses to efficiently schedule, manage, and monitor cleaning appointments, thereby enhancing the overall client experience, increasing transparency, and reinforcing the company's commitment to service innovation.

Moreover, the sector makes a significant contribution to Australia’s economy while promoting small business development and entrepreneurship, which impacts the Australia cleaning services market revenue. Consistent cleaning practices help maintain the quality and value of properties, while cleaner workplaces contribute to lower absenteeism and improved employee wellbeing and productivity across various industries.

Australia Cleaning Services Market Growth

Australia’s cleaning industry delivers specialised solutions, including hazardous waste removal and post-construction cleaning, opening new opportunities for the Australia cleaning services market. It is instrumental in assisting vulnerable individuals via NDIS and aged care, maintaining compliance with health and safety regulations, and addressing rising demand linked to urban expansion. In October 2024, top New Zealand exterior cleaning company Wash Rite launched its first Australian franchise in Newcastle, NSW. Led by seasoned franchisee Deon, this move marked a key milestone in the brand’s expansion, with further Australian locations planned throughout 2024 and 2025.

Cleaning services also offer households increased convenience and better work-life balance, shaping Australia cleaning services market dynamics and trends. In the tourism sector, they enhance visitor experiences through well-maintained hotels and attractions. Moreover, the industry plays a vital role in disaster recovery, providing critical cleaning support following natural disasters.

Australia Cleaning Services Market Insights

• The 12.4% increase in non-residential building activity, valued at USD 4.92 billion in January 2024, as per the Australian Bureau of Statistics, has significantly boosted demand for commercial cleaning services. As new offices, hospitals, and retail spaces are completed, cleaning firms secure ongoing contracts for facility maintenance, hygiene compliance, and presentation standards.
• Australia’s construction industry, worth USD 162 billion annually, according to industry reports, supports a robust pipeline of new builds and renovations, fuelling demand for post-construction and routine cleaning. Cleaning providers benefit from sustained contract work across residential, commercial, and civil projects, strengthening their role in health, safety, and building value preservation.
• With residential construction rising 19.4% and reaching USD 7.14 billion in January 2024, as per the Australian Bureau of Statistics, the cleaning services sector has seen increasing demand. Builders’ cleans, handover detailing, and regular domestic services are essential to support this housing growth, offering steady work and expanding household client bases across Australia.

Australia Cleaning Services Market Drivers

Shift Towards Eco-Friendly Cleaning

Australian cleaning companies are increasingly adopting sustainable practices, such as using biodegradable products and low-impact methods, driving the demand of the Australia cleaning services market. As public and regulatory attention on environmental responsibility rises, both businesses and households are prioritising eco-friendly cleaning solutions. In November 2024, OZONO, a Singapore-based brand, launched its chemical-free OZPro device in Australia, using aqueous ozone for cleaning. This innovative solution offers a sustainable alternative to traditional detergents, reducing health risks and environmental pollution caused by harsh chemicals and microplastics.

Growth of On-Demand and App-Based Services

Technology is transforming the cleaning industry, with app-based platforms providing real-time booking, flexible scheduling, and transparent pricing, impacting the Australia cleaning services industry revenue. This digital shift aligns with modern consumer demands for quick service and greater control. It also enables cleaning businesses to streamline operations, cut costs, and attract younger, tech-savvy customers. Orderoo introduced its on-demand service platform in Melbourne in September 2024, focusing on onboarding house cleaners. The platform connects service providers and clients, offering resources like custom websites and smooth booking integration to support local businesses.

Opportunities in the Australia Cleaning Services Market

With Australia’s ageing population and the ongoing growth of the National Disability Insurance Scheme (NDIS), there is an increasing demand for specialised cleaning services, further boosting the growth of the Australia cleaning services market. These sectors require high hygiene standards and bespoke service delivery, offering opportunities for providers with skilled staff and knowledge of regulatory requirements. This niche market continues to grow steadily. In September 2024, SIMPPLE Australia Pty Ltd introduced its advanced robotic solutions at the ISSA Cleaning & Hygiene Expo in Sydney, expanding into the Australian and New Zealand markets with innovative facility management solutions.

Market Restraints

The Australia cleaning services market faces several restraints, including labour shortages, rising operational costs, and regulatory compliance challenges. The highly competitive market and economic uncertainty further pressure businesses. There’s also a push for eco-friendly solutions, which can incur high upfront costs.

Additionally, technology integration, health and safety risks, and ongoing training investments pose challenges for businesses, especially smaller ones, hindering growth and adaptation in a competitive environment.

Australia Cleaning Services Market Share

Market Analysis by Type

According to the Australia cleaning services market analysis, window cleaning leads the sector by enhancing a building's appearance and increasing natural light indoors. It also helps avoid long-term damage from dirt buildup. Clean windows create a strong first impression for guests, clients, or buyers. In November 2023, Vicland launched Australia’s first drone-based commercial window cleaning at its St Germain office in Melbourne, in partnership with Famaso and KTV Working Drones. The project reduced water use, improved safety, and met rising demand for eco-friendly, tech-led solutions in high-end developments.

Vacuuming plays a crucial role in keeping floors clean and hygienic. It removes dust, dirt, allergens, and debris from both hard surfaces and carpets, supporting improved indoor air quality. Regular vacuuming also reduces the growth of harmful bacteria, encouraging a healthier environment and lowering the chance of allergies and respiratory problems.

Floor care includes consistent cleaning and maintenance to keep flooring looking its best and lasting longer, fuelling the demand of the Australia cleaning services market. It stops stains, grime, and dirt from causing damage. Proper upkeep also boosts safety by preventing slips and falls. Well-maintained floors enhance both cleanliness and overall appearance.

Maid services offer busy households the benefit of time-saving, professional home upkeep. These services help maintain tidy homes, easing the pressure of everyday chores. Trained maids use effective techniques and quality products for spotless results. Maid2Match gained trust across Australia by offering insured staff, online booking, and repeat service discounts. Started in Brisbane, the company expanded nationwide, providing house, office, NDIS, and end-of-lease cleaning, focused on tailored service, ease, and client satisfaction.

Carpet and upholstery cleaning removes deep-seated stains, dust, and allergens, supporting overall hygiene and fuelling the growth of the Australia cleaning services market. It helps extend the lifespan of furnishings by maintaining texture and fabric. This service also boosts air quality, minimising dust mites and offering a healthier, more pleasant indoor setting.

Market Insights by Application

According to the Australia cleaning services market report, residential cleaning led the sector by offering households convenience, enhanced hygiene, and time savings. Professional cleaners support healthier homes, especially for families with children or pets. Options for regular or one-off services accommodated diverse budgets, while eco-friendly products and flexible scheduling appealed to environmentally aware and time-poor residents. In November 2024, Unilever partnered with Nufarm to replace fossil fuel-based ingredients in cleaning products with sustainable plant-based oils, aligning with its climate goals and promoting greener alternatives through energy cane innovation.

Commercial cleaning services helped businesses boost productivity by maintaining clean, safe, and professional workspaces. Routine cleaning reduced employee sick leave and enhanced morale. Services were tailored to meet high-traffic and industry-specific requirements. Clean premises also strengthened client impressions and brand reputation, making them crucial in Australia’s competitive business landscape.

Institutional cleaning supported environments such as schools, universities, and aged care homes by upholding high hygiene standards and driving Australia cleaning services market growth. These services minimised illness risk and met strict compliance needs. Specialised training and products addressed requirements like infection control, making professional cleaning vital to institutional health and safety. In February 2021, Pleasant State launched Australia’s first zero-waste cleaning bars, cutting plastic waste and toxins. The crowdfunded startup raised over USD 72,000 and aimed to keep 100,000 single-use plastic items out of landfills and oceans.

Australia Cleaning Services Market Regional Insights

New South Wales Cleaning Services Market Overview

The NSW cleaning market thrived due to high urbanisation, with strong demand for residential and commercial cleaning. Eco-friendly services and flexible scheduling attracted busy households and sustainability-focused businesses. In 2021, warehouse building approvals accounted for 73% of industrial approvals, valued at USD 2.1 billion, according to the NSW Government.

Queensland Cleaning Services Market Trends

Queensland saw rising demand for cleaning in the tourism and hospitality sectors. Growth in aged care and NDIS services boosted specialist cleaning, while technology adoption improved efficiency and service delivery. In Q1 2024, there was a 3.5% rise in detached house construction, as reported by the Housing Industry Association (HIA).

Western Australia Cleaning Services Market Dynamics

Western Australia benefited from the mining and industrial sector's cleaning needs. Remote area services, strict hygiene standards, and rising environmental awareness shaped demand for specialised, compliant, and sustainable cleaning solutions. In 2023, the state recorded 40,293-unit commencements, reflecting adjustments to market conditions, according to the Australian Bureau of Statistics (ABS).

Competitive Landscape

The Australia cleaning services market key players offer comprehensive solutions across sectors such as office, medical, retail, and aged care. These key players are widely recognised for upholding high standards of quality and professionalism. Their strong commitment to environmentally sustainable practices further enhance their reputation, ensuring safe, hygienic, and eco-friendly cleaning services tailored to diverse commercial and institutional needs.

Key Industry Players

AMC Cleaning Pty Ltd: AMC Cleaning Pty Ltd is an Australian-owned commercial cleaning company established in 2003. Headquartered in Sydney, Australia, it offers a range of services including office, medical, retail, and aged care cleaning. The company is known for its commitment to quality, professionalism, and environmental sustainability.

Clean Group: Clean Group is an ISO-certified cleaning company founded in 2018 and based in Sydney, Australia. It provides comprehensive cleaning solutions for offices, medical facilities, gyms, and childcare centres. The company is recognised for its eco-friendly practices and commitment to delivering high-quality cleaning services.

Fantastic Services Group Pty Ltd: Established in 2012, Fantastic Services Group Pty Ltd is an Australian company headquartered in Melbourne, Australia. It offers a wide range of home and garden services, including cleaning, gardening, handyman, and pest control. The company is known for its user-friendly online booking system and commitment to customer satisfaction.

SKG Services Pty Ltd: SKG Services Pty Ltd, founded in 1977, is an Australian-owned company headquartered in Sydney, Australia. It provides comprehensive cleaning, security, and maintenance services across Australia and New Zealand. The company is recognised for its long-standing industry experience and commitment to delivering professional services to various sectors.

Other key players in the Australia cleaning services market report are Ecowize Holdings Pty Ltd., GSR Cleaning, Sodexo, Silvans Integrated Facilities Services, Clean Corp (NSW) Pty Ltd., and Maid to Clean Pty Ltd., among others.

Recent Developments

April 2025

Roborock unveiled its 2025 product range in Sydney, marking its largest Australian launch. Featuring advanced models like the Saros Series and Qrevo EdgeC, the event highlighted next-gen AI navigation, powerful suction, and robotic arms. Roborock reaffirmed its global leadership with strong sales growth and local market expansion.

June 2024

Clean4You expanded into the Perth market to meet growing demand for professional cleaning services. The company offered residential and commercial solutions with a focus on quality, eco-friendly products, and customer satisfaction. Its Perth launch marked a key step in delivering tailored, reliable, and sustainable cleaning across Western Australia.