Australia Big Data Market Size, Share, Growth Analysis Report and Forecast Trends (2024-2032)

Australia Big Data Market Trends

The Australia big data market is thriving, driven by the ability of big data to help organisations make more informed, data-driven decisions, thereby improving decision-making processes. By optimising workflows, businesses enhance operational efficiency and identify opportunities for cost savings and better resource allocation. Additionally, big data offers deeper insights into customer preferences, enabling personalised services and improved product development by identifying market trends. The Australian Bureau of Statistics (ABS) manages two major integrated data assets – the Person-Level Integrated Data Asset (PLIDA) and the Business Longitudinal Analysis Data Environment (BLADE) – both of which have expanded significantly in recent years.

The demand of Australia big data market is also growing, as it provides businesses with a competitive advantage by helping them anticipate market changes. Early detection of potential risks allows organisations to take preventive actions, while data-driven marketing strategies improve ROI by targeting the right audience. In healthcare, big data enhances diagnosis and treatment, leading to better patient outcomes and driving innovation across sectors. In another milestone, Flinders University has launched Australia's first public health ‘data lake’ project, SMART-PH, aimed at improving public health surveillance and response. Set to begin in July 2024, this platform will facilitate real-time collaboration between health authorities, healthcare institutions, and laboratories, integrating with SA Health’s Digital Analytics Platform for advanced data linkage.

Australia Big Data Market Growth

Big data, through predictive analytics, enables businesses to forecast customer behaviour, making it a key trend of Australia big data market. This capability improves supply chain logistics by minimising delays and optimising inventory management. Analysing customer feedback also optimises customer service, increasing satisfaction. Additionally, big data tools help detect fraudulent activity, while real-time data processing facilitates timely decisions in fast-paced markets. The Australian Bureau of Statistics (ABS) leverages big data to improve census data accuracy and lower operational costs. It also receives payroll data from employers through the Single Touch Payroll (STP) system, covering over 10 million employees.

The growth of the Australia big data market is further supported by the government's use of data to analyse trends and shape more effective policies. This has also spurred job creation, increasing demand for skilled professionals. Additionally, the rise of IoT and big data enables smarter urban planning and better city management. The Australian government uses big data to enhance public services and provides access to non-sensitive data through platforms like Data.gov.au, which hosts over 98,000 datasets.

Australia Big Data Market Insights

• According to industry reports, 86% of Australian households had internet access in 2021.
• The Australian Prudential Regulation Authority (APRA), which oversees financial institutions, reported that Australia's banking sector remained strong, with total assets surpassing 6 trillion AUD in 2022.
• The Australian Digital Health Agency (ADHA) is leading the digital transformation of healthcare in Australia. By 2022, more than 22 million Australians had registered on the My Health Record system.
• The Big Data market in Western Australia is expected to experience substantial growth, with a projected CAGR of 15.8% from 2024 to 2032.
• The Australian Capital Territory and Victoria are forecast to experience CAGRs of 13.8% and 11.9% respectively from 2024 to 2032.
• The operations segment is expected to see a CAGR of 12.8% from 2024 to 2032.

Industry News

July 2023

AEMO started utilising big data analytics to enhance energy grid management and optimise the use of renewable energy. The platform helps predict demand patterns, ensuring more efficient energy distribution.

February 2023

Bendigo and Adelaide Bank introduced a big data initiative aimed at improving customer engagement. By analysing banking data, the bank enhanced its ability to provide personalised services and optimise its marketing strategies.

Australia Big Data Market Drivers

Growth in Cloud-Based Data Solutions

The Australia big data market is progressively moving towards cloud-based solutions, as businesses seek scalable and cost-effective ways to store and process large quantities of data. Cloud platforms provide flexibility, enhanced data security, and remote accessibility, allowing organisations to efficiently manage vast datasets. The rising adoption of cloud services is driven by the need for real-time analytics, reduced infrastructure costs, and seamless integration with other digital tools, making cloud computing a vital component of Australia’s big data landscape. Additionally, the BFSI sector has experienced significant digital transformation, accelerated by the rise of FinTech and the implementation of open banking under the Consumer Data Right (CDR) framework, enabling secure sharing of financial data with third-party providers.

Rising Adoption of Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML technologies are becoming central to the Australia big data market, enabling businesses to extract more accurate insights from complex datasets. By employing algorithms and predictive models, AI and ML enhance data analysis, automate decision-making processes, and improve customer experiences. Industries across Australia, including healthcare and finance, are increasingly adopting these technologies for trend forecasting, risk management, and process automation. The Australian government has introduced the Policy for the Responsible Use of AI to ensure the ethical and transparent deployment of AI technologies in the public sector. This policy requires all government agencies to publish and maintain an AI transparency statement, promoting accountability and responsible AI use.

Opportunities in the Australia Big Data Market

Expansion of Data Analytics in Healthcare

The growth of the Australia big data market is being driven by the increasing use of data analytics in healthcare. Big data is transforming the healthcare sector, allowing for improvements in patient outcomes, operational efficiency, and cost reduction. By analysing medical records, clinical data, and patient behaviour, healthcare providers can offer personalised treatments, predict disease outbreaks, and enhance the overall healthcare experience. The rise of health-related big data solutions is making Australia's healthcare system more efficient, data-driven, and patient-focused. According to the Australian Institute of Health and Welfare (AIHW), Australia's total health expenditure in 2020-2021 was estimated at AUD 200.4 billion, accounting for around 10% of the nation's GDP, with the government being the largest source of funding, especially for public hospitals and Medicare.

Market Restraints

The Australia big data market faces several challenges that may hinder its growth and adoption. Data privacy and security concerns, driven by strict regulations like the Australian Privacy Principles (APPs), create barriers, particularly for small businesses with limited resources. Additionally, there is a shortage of skilled professionals in data science and analytics, restricting companies' ability to fully leverage big data.

High implementation costs, including infrastructure and personnel, also limit adoption, especially for SMEs. Data quality and integration issues, such as inconsistent or siloed datasets, further complicate the effective use of big data. Finally, some sectors, such as agriculture and manufacturing, struggle with limited data availability, restricting the application of big data technologies in these industries. Overcoming these constraints will require investment in technology, skills, and data governance.

Australia Big Data Industry Segmentation

“Australia Big Data Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Offerings

• Solutions
  • Big Data Analytics Software
  • Data Management Software
  • Data Mining Software
  • Data Visualisation Software
• Services

Market Breakup by Business Function

• Marketing and Sales
• Human Resources
• Operation
• Finance and Accounting
• Others

Market Breakup by Deployment Mode

• On-Premises
• Cloud

Market Breakup by Industry Vertical

• Healthcare and Life Sciences
• BFSI
• Automotive and Transportation
• Telecom
• Retail and Consumer Goods
• Manufacturing
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Big Data Market Share

By Business Functions Insights

According to the Australia big data market analysis, the marketing and sales sector is benefiting from enhanced customer insights, allowing businesses to customise campaigns and improve targeting. This segment is expected to grow at a CAGR of 13.1% from 2024 to 2032. Data analytics helps identify consumer trends, predict purchasing behaviours, and optimise pricing strategies, leading to more effective marketing, higher sales, and better customer engagement. In March 2024, NAB (National Australia Bank) launched a new data-driven marketing platform that uses big data analytics to personalise campaigns and optimise sales strategies and customer interactions.

The growth of the Australia big data market is further accelerated by its application in HR. Big data in HR enables more efficient talent management by analysing employee performance, turnover rates, and recruitment processes. Predictive analytics help businesses optimise workforce planning, improve employee retention, and address skill gaps. These data-driven insights lead to more informed HR decisions, enhancing productivity, employee satisfaction, and organisational growth. In October 2023, Telstra introduced a big data-driven HR analytics platform aimed at improving workforce management. By analysing employee performance and engagement data, Telstra seeks to optimise talent acquisition, enhance retention strategies, and create more personalised employee experiences, ultimately boosting productivity and satisfaction.

By Deployment Mode Analysis

According to the Australia big data market report, cloud-based big data solutions dominate the market, offering scalability, flexibility, and cost-effectiveness. These solutions allow businesses to store and process large amounts of data without requiring significant upfront investment in infrastructure. This segment is forecast to grow at a CAGR of 13.4% from 2024 to 2032. Cloud platforms also enable real-time analytics, seamless integration with other digital tools, and remote access, making them an attractive choice for businesses. In June 2023, CSIRO (Commonwealth Scientific and Industrial Research Organisation) launched an on-premises big data solution for Australian research institutions, designed to provide secure, high-performance data processing capabilities while maintaining control over sensitive data.

The demand for the Australia big data market is further boosted by on-premises solutions, which offer enhanced data security and control. These solutions are ideal for organisations with strict regulatory requirements or those handling sensitive data, as they allow full autonomy over data storage, processing, and compliance management. In November 2023, AWS (Amazon Web Services) launched a cloud-based big data analytics platform in collaboration with the Australian Government, aimed at improving the government’s ability to analyse vast datasets across multiple sectors and enabling real-time decision-making.

By Industry Vertical Insights

The growth of the Australia big data market is driven by advancements in the automotive and transportation sectors, where improved fleet management, predictive maintenance, and route optimisation offer significant benefits. By leveraging data analytics, companies can enhance operational efficiency, reduce fuel consumption, improve safety, and provide a better experience for both drivers and passengers. In March 2024, Transport for New South Wales (TfNSW) launched a big data initiative aimed at enhancing urban mobility. The project integrates real-time data from vehicles, public transport, and traffic sensors to improve transport efficiency, reduce congestion, and enhance safety across the state.

The telecom sector is also benefiting from the Australia big data market, as providers can optimise network performance, enhance customer experience, and predict service disruptions. Advanced analytics help telecom companies manage traffic loads more effectively, personalise services, and implement targeted marketing strategies, resulting in improved customer satisfaction and reduced churn. In February 2024, Optus introduced a big new data platform designed to revolutionise the telecom industry in Australia. This platform uses advanced analytics to optimise network performance, enhance customer service, and provide predictive insights into customer behaviour.

Australia Big Data Market Regional Insights

New South Wales Big Data Market Overview

According to the Australia big data industry analysis, New South Wales (NSW) leverages big data to improve urban planning, traffic management, and public service delivery. Real-time data enables better decision-making, increasing efficiency and accessibility of services. In 2023, the NSW Government launched a big data initiative aimed at enhancing transport and healthcare services through the integration of real-time data for more effective planning and decision-making.

Queensland Big Data Market Trends

In Queensland, big data drives advancements in agriculture, healthcare, and infrastructure, fostering smarter resource management and more efficient service delivery. It also supports predictive analytics to optimise operations and enhance public safety. In 2022, the Queensland Government utilised big data for disaster management, using predictive modelling to improve response times and strengthen public safety during natural disasters.

Western Australia Big Data Market Dynamics

Western Australia’s big data market is projected to grow at a CAGR of 13.2% from 2024 to 2032. The state uses big data to optimise mining, agriculture, and energy sectors, enhancing efficiency and reducing costs. It also supports real-time monitoring and predictive maintenance for various industries. In 2021, the Western Australian Government launched a big data initiative aimed at improving resource management and environmental monitoring, promoting sustainable development in mining and energy industries.

Competitive Landscape

The Australia big data market key players are renowned for their database solutions, which are used by businesses globally to manage large volumes of data efficiently. These companies also provide a wide range of cloud services, including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), catering to enterprises across various sectors. With a strong emphasis on data management, artificial intelligence, and business automation, these companies help organisations drive digital transformation. They have consistently innovated in areas such as enterprise resource planning (ERP), customer relationship management (CRM), and supply chain management, positioning themselves as critical players in the global technology landscape.

Key Industry Players

Amazon Web Services, Inc. (AWS): Founded in 2006, AWS is a subsidiary of Amazon and provides on-demand cloud computing platforms and APIs to individuals, companies, and governments. Its headquarters are in Arlington, Virginia, USA. AWS offers services such as computing power, storage, and databases, driving digital transformation globally.

IBM Corp.: Established in 1911 and headquartered in Armonk, New York, USA, IBM is a multinational technology and consulting company. It offers hardware, software, and cloud-based services, focusing on artificial intelligence, big data analytics, and enterprise solutions. IBM is known for its innovations in quantum computing and blockchain technology.

Microsoft Corp.: Founded in 1975, Microsoft is a global leader in technology, headquartered in Redmond, Washington, USA. It develops and sells software, hardware, and cloud services. Known for products like Windows, Office, and Azure, Microsoft is a major player in software development, cloud computing, and AI.

Oracle Corp.: Founded in 1977, Oracle is a multinational tech company headquartered in Austin, Texas, USA. It specialises in database software, cloud solutions, and enterprise software products. Oracle is renowned for its cloud applications, data management solutions, and business software, serving a wide range of industries globally.

Other key players in the Australia Big Data market report are Alphabet Inc., Hewlett Packard Enterprise Development LP, Broadcom Inc., SAP SE, Teradata Corporation and Dell Inc., among others.

Recent Developments

December 2023

The Australian National University (ANU) launched a new research hub focused on AI and big data, to tackle issues in healthcare, agriculture, and climate science. The centre aims to enhance the role of big data in decision-making and policy development.

April 2023

Woolworths introduced big data technologies to improve its supply chain operations. This innovation helps the supermarket chain predict demand with greater accuracy, leading to better inventory management and minimising waste.