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Base Year
Historical Year
Forecast Year
Value in AUD billion
2024-2032
Australia Apparel Market Outlook
*this image is indicative*
Apparel includes various sections depending upon factors such as age group, materials, occasion, trending fashion, types of garments, manufacturing methods, etc.
The Australia apparel market is experiencing growth due to a variety of factors, including age groups, materials, occasions, current fashion trends, types of clothing, and manufacturing methods. This market has been expanding, driven by shifting fashion trends, innovative marketing tactics, and the increase in e-commerce. As witnessed in 2018, the annual production of clothing was approx. 38,000,000 units and the annual import of clothing was 1,420,000,000 units. This indicates that Australia is an import-dependent country that is attracting many foreign brands such as the fashion retailer Sosandar which signed an agreement with both The Bay in Canada and The Iconic to expand in Australia.
Australia Apparel Market Summary | Description | Value |
Base Year | AUD Billion | 2023 |
Historical period | AUD Billion | 2018-2023 |
Forecast Period | AUD Billion | 2024-2032 |
Market Size 2023 | AUD Billion | 31.93 |
Market Size 2032 | AUD Billion | 41.66 |
CAGR 2018-2023 | Percentage | XX% |
CAGR 2024-2032 | Percentage | 3.0% |
CAGR 2024-2032 - Market by Region | Australian Capital Territory | 3.5% |
CAGR 2024-2032 - Market by Region | Western Australia | 3.2% |
CAGR 2024-2032 - Market by Fiber Type | Man-Made Fiber | 4.2% |
CAGR 2024-2032 - Market by End Use | Women’s Wear | 3.4% |
2023 Market Share by Region | Australian Capital Territory | 2.1% |
The Australia apparel market is enhanced by e-commerce rise, technological advancements, sustainable fashion, and wearable technology.
Sustainable Fashion
To promote sustainability in the fashion industry, the Australian Fashion Council is partnering with the Queensland University of Technology, climate-action NGO WRAP, Charitable Recycling Australia, and Sustainable Resource.
Shopexp is creating technologies such as Virtual try-on technology, and smart mirrors which are helping customers get an idea before going shopping.
With the rise in social media, online shopping is increasing which in turn is creating more space for fashion brands to market their products.
Australia apparel market developments are driven due to the advances in wearable technologies which help consumers to regulate their clothing temperature.
RAG’s Connor launched plus-sized men's fashion AXL+Co in Australia to address the issues faced by large-sized men in selecting suitable clothes.
Muze Women launched as one of the first women's cycling clothing brands to address the major issues faced by women during cycling.
The Central Coast Mariners announced a multi-year partnership for at least two seasons with Cikers Australia for club wear apparel.
Sportscraft announced its partnership with the Australian Olympic Committee for apparel ahead of the Paris 2024 Olympic Games. The former will be acting as the official apparel supplier of the 2024 Australian Olympic team.
The Australia apparel market development is attributed to the surge in online shopping platforms. Another reason behind the development is technological innovations, for instance, a startup such as Supacore Compression has created havoc in the sporting industry with its medical-grade, TGA-approved graduated compression clothing technology.
Furthermore, the circular economy is also getting highlighted which in turn is creating the chances of sustainable fashion.
Australia Apparel Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Fiber Type
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Region
These include various types such as swimsuits, wetsuits, tracksuits, etc. It also includes sports footwear. Due to increase in the sports activities, the demand for sportswear holds the major share in the Australia apparel market. Casual wear includes clothes that are comfortable, western, and are used for everyday purposes. Nightwear is specifically designed to be worn at night hours while sleeping. Formal wear means those outfits that are specifically designed for parties, weddings, meetings, etc.
The use of vegetable-based fibres promotes sustainability. Man-made fibres are synthetic in nature which are lightweight, easy to handle, and less expensive. Animal-based fibres are preferred as they are highly elastic which means they are void of wrinkling and stretching. They possess good insulating properties.
As per Australia Bureau of Statistics, the Australia sex ratio of females is higher than males in New South Wales. Thus, the market growth is shaped by female consumers. The manufacturing of kid's wear is also increasing as the population of newborn babies in Australia is increasing
The e-commerce market is witnessing rapid growth due to the increasing usage of social media by consumers. Several fashion brands are switching to online platforms to gain attention from consumers and to market their products.
The Australia apparel market competitiveness is characterized by technological innovations, product launches, and growing partnerships.
Australia apparel market developments are driven due to the advances in wearable technologies which help consumers to regulate their clothing temperature.
Nike, Inc. has been manufacturing sports equipment, athletic shoes, and apparel. It is headquartered in Beaverton, Oregon, United States. It is the largest manufacturer of sportswear in the world.
H & M Hennes & Mauritz AB, is a Sweden-based multinational company whose focus is fast-fashion clothing. It is currently operating various stores worldwide.
Puma Australia Pty Ltd., is a Germany-based multinational company involved in the manufacturing and innovation of sportswear footwear, apparel, and accessories. It is the third-largest sportswear manufacturing corporation in the world.
Other Australia apparel market key players are Hanes Australia Pty Ltd., Cue & Co Pty Ltd., Rip Curl Proprietary Limited, Accent Group Limited, and Chanel Australia Pty. Limited among others
According to Australia Bureau of Statistics, the overall consumer spending in New South Wales and Western Australia witnessed an increase of (+1.8%) and (+4.5%) respectively in 2023. The consumer spending on apparel in both New South Wales and Western Australia witnessed an increase of around (+1.8%) and (+2.4%) respectively. The main reasons behind this increase include the rapid growth in lifestyle changes, the rise in e-commerce, and the increased demand for sustainable fashion.
CAGR 2024-2032 - Market by | Region |
Australian Capital Territory | 3.5% |
Western Australia | 3.2% |
New South Wales | 2.7% |
Victoria | XX% |
Queensland | XX% |
Others | XX% |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is estimated to be valued at AUD 31.93 billion in 2023.
The market is projected to grow at a CAGR of 3.00% between 2024 and 2032.
The revenue generated from the market is expected to reach AUD 41.66 billion in 2032.
The apparel market is growing with increasing demand for sustainable fashion, e-commerce rise, technological advancements, and wearable technology.
Based on the product type, the market is bifurcated into formal wear casual wear, sportswear, nightwear, and others.
The key players are Nike, Inc., Hanes Australia Pty Ltd., Cue & Co Pty Ltd., Rip Curl Proprietary Limited, Accent Group Limited, Chanel Australia Pty. Limited, Puma Australia Pty Ltd., Adidas Australia Pty Limited, H & M Hennes & Mauritz AB among others.
Based on fiber type, the apparel market is divided into vegetable-based fiber, animal-based fiber, cotton fiber, and man-made fiber.
Based on their versatility, durability, and comfort, jeans are the most popular clothing product used in Australia.
The market is broken down into New South Wales, Victoria, Queensland, Australia Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
Report Features | Details |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Fibre Type |
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Breakup by End Use |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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