Australia and New Zealand Herbal Supplements Market Share: Size, Outlook, Forecast Trends, and Growth Report (2026-2035)

Key Market Trends and Insights

• Adults remain the primary consumers, driven by wellness and lifestyle trends.
• Immunity supplements-based application is increasing amid a growing health-conscious consumer base.
• Australia led the market based on region and accounted for over 80% of the revenue share in the historical period.

Market Size and Forecast

• Market Size (2025): AUD 2.19 billion
• Projected Market Size (2035): AUD 4.68 billion
• CAGR (2026-2035): 7.90% 
• Largest Market in 2025: Australia

Australia and New Zealand Herbal Supplements Market Overview

Herbal supplements have become increasingly popular across Australia and New Zealand as consumers shift toward natural and preventive healthcare solutions. The market is driven by growing health consciousness, an aging population, and rising demand for plant-based wellness products. Expanding distribution through pharmacies and online channels further supports this trend. The market is poised to reach AUD 4.68 billion by 2035, reflecting strong consumer interest and sustained investment in alternative health solutions across the region.

Australia and New Zealand Herbal Supplements Market Growth Drivers

Rising Obesity Rates Drive Demand for Herbal Supplements in Australia and New Zealand

The increasing prevalence of obesity and overweight populations is a significant driver in the market. According to the Obesity Evidence Hub, as of 2022–23, approximately 65.8% of Australian adults were classified as overweight or obese. This growing health concern has heightened consumer awareness regarding natural and preventive health solutions. As a result, the demand for herbal supplements supporting weight management and metabolic health is on the rise, positively contributing to market growth across the region.

Australia and New Zealand Herbal Supplements Market Trends

The market is experiencing several notable trends, including the growing demand for menopause herbal supplements and the increasing use of herbal supplements driven by heightened safety awareness.

Rising Demand for Menopause Herbal Supplements to Boost Market Growth

The increasing consumer focus on menopause-related products is a notable trend in the market. In August 2024, a Senate inquiry highlighted a surge in social media advertising of herbal supplements targeting menopause and perimenopause symptoms. Despite concerns over unsubstantiated claims, the heightened visibility and rising consumer awareness of hormonal health have intensified demand. This trend is expected to contribute significantly to the region’s herbal supplements market growth.

Growing Preference for Natural Ingredients to Boost Australia and New Zealand Herbal Supplements Market Demand

A growing consumer inclination toward natural health alternatives is shaping the herbal supplements market in Australia and New Zealand. In April 2024, the Australian Menopause Society underscored widespread use of complementary medicines, with 75% of surveyed women self-prescribing herbal therapies for general well-being. Despite ongoing concerns about product safety and regulatory oversight, this shift toward self-managed, plant-based health solutions is likely to drive sustained market growth across the region.

Australia and New Zealand Herbal Supplements Market Share

Immunity Based Supplements to Lead the Market Share by Application

There are various applications of herbal supplements, including body building supplements, weight loss supplements, digestive and heart supplements, immunity supplements, bone and joint supplements, beauty supplements, and others. Among these, immunity supplements are expected to lead the market in the coming years. This growth is primarily fueled by rising health awareness and the increasing prevalence of autoimmune disorders. According to the Australasian Society of Clinical Immunology and Allergy (ASCIA), autoimmune diseases encompass more than 80 related disorders, affecting nearly 5% of the population across Australia and New Zealand. As immunity health becomes a key focus for consumers, herbal immunity supplements are gaining prominence due to their natural composition and perceived safety, positioning this segment as the frontrunner in market expansion.

Australia and New Zealand Herbal Supplements Market Analysis by Region

Australia and New Zealand have witnessed increasing demand for herbal supplements due to rising health awareness, an aging population, and the growing prevalence of chronic conditions. In the forecast period, Australia is expected to lead the market, driven by higher healthcare spending and consumer preference for natural remedies. According to the Heart Foundation, 1 in 6 Australians self-report living with cardiovascular disease (CVD), representing over 4.5 million people or nearly 18% of the population. This prevalence supports the rising adoption of herbal supplements as preventive health measures.

Leading Players in the Australia and New Zealand Herbal Supplements Market

The Australia and New Zealand herbal supplements market research report by Expert Market Research provides an in-depth analysis of the competitive landscape, offering key insights into funding trends, investments, and strategic initiatives by major players. It tracks recent investments, mergers, acquisitions, and partnerships that showcase the market's growth trajectory. Additionally, the report details strategic activities by leading companies, including regional expansions, adoption of new technologies, and efforts to enhance capacity, helping stakeholders better understand the market dynamics and positions of key industry players. Some of the leading players are as follows:

Blackmores Limited

Blackmores Limited, a leading Australian natural health company, plays a prominent role in the Australia and New Zealand herbal supplements market. The company offers a range of herbal and nutritional products, including Blackmores Insolar® (vitamin B3), Immune Zinc, Skin Revitaliser, and Probiotics+ Daily Health. These formulations support immunity, skin health, and gut health, reflecting Blackmores’ strong commitment to natural wellness and preventive healthcare.

Vitaco Holdings Limited

Vitaco Holdings Limited, a leading health and wellness company in Australia and New Zealand, is renowned for its trusted herbal supplements and nutritional brands including Nutra-Life, Healtheries, Musashi, and Aussie Bodies. With a strong regional presence and a focus on innovation, Nutra-Life recently expanded its digestive health portfolio with the launch of Nutra-Life Lactose Digest, reinforcing Vitaco's commitment to scientifically backed herbal solutions.

Integria Healthcare

Integria Healthcare is a leading provider in the natural healthcare industry, offering evidence-based herbal supplements through renowned practitioner brands such as MediHerb, Eagle, Eagle Clinical, and Eureka. With over 60 years of experience, the company supports health professionals with high-quality botanical formulations and clinical tools. Active in the Australia and New Zealand herbal supplements market, Integria emphasizes sustainability, education, and research-driven solutions to enhance patient care.

Sanderson

Sanderson, a 100% New Zealand-owned company, is a key player in the herbal supplements market, offering a wide range of natural health products. Its herbal line includes products like Real Sleep Adult Drops, Turmeric 28,000+ Tablets, and Echinacea & Elderberry + Drops, targeting conditions such as stress, sleep, and immunity. Known for high-quality formulations, Sanderson maintains international GMP standards and plays a vital role in supporting natural wellness across New Zealand and broader Asia-Pacific markets.

Other key players in the market include NZ Herbals, Phytomed, Deep Blue Health, and Bioglan.

Key Questions Answered in the Australia and New Zealand Herbal Supplements Market Report

• What was the Australia and New Zealand herbal supplements market value in 2025?
• What is the Australia and New Zealand herbal supplements market forecast outlook for 2026-2035?
• What are the major factors aiding the Australia and New Zealand herbal supplements market demand?
• How has the market performed so far, and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints?
• What are the major Australia and New Zealand herbal supplements market trends?
• Which product is expected to dominate the market segment?
• Which form is projected to lead the market segment?
• Which consumer is anticipated to drive the market segment?
• Which application is likely to dominate the market segment?
• Which distribution channel is anticipated to drive the market segment?
• Who are the key players involved in the Australia and New Zealand herbal supplements market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?