Australia Air Fryer Market Growth Analysis Report - Market Size, Share, Forecast Trends and Outlook (2025-2034)

Australia Air Fryer Market Insights

• The Australian residential construction market experienced a 19.4% increase in new residential construction value in January 2024, resulting in higher demand for kitchen appliances like air fryers. New homeowners, prioritising convenience and healthier cooking methods, are driving this demand, as air fryers offer a solution for preparing low-fat meals with minimal oil.
• The Australian consumer foodservice industry, valued at AUD 54 billion in 2022, has significantly contributed to the popularity of air fryers. As foodservice operators seek more efficient and cost-effective cooking solutions, air fryers are becoming essential in delivering healthier meal options, with reduced oil content, thus meeting the increasing consumer demand for nutritious and quick-to-prepare meals.
• With over 65,000 independent and chain restaurants operating in Australia as of 2022, air fryers are increasingly adopted in foodservice kitchens for their ability to deliver faster cooking times and healthier, low-fat meals. This aligns with rising consumer demand for nutritious food options, making air fryers a strategic investment for operators seeking to enhance kitchen efficiency and diversify health-focused menu offerings.

Australia Air Fryer Market Trends

The Australia air fryer market growth is driven by consumer demand for healthier cooking options that reduce oil usage and fat content. Air fryers offer convenience with faster cooking times and versatility in food preparation, appealing to health-conscious consumers. Additionally, their energy efficiency contributes to cost savings, making them an attractive option for households seeking affordable cooking solutions. In March 2022, Breville launched the Joule™ Oven Air Fryer Pro, its first smart connected oven, which pairs with the Joule Oven App to provide access to a digital recipe library from renowned chefs, offering step-by-step guidance, voice activation, and automatic settings for effortless, professional-quality cooking.

Opportunities in the Australia air fryer market is further enhanced by the user-friendly design of these appliances, featuring simple controls for easy operation. They produce minimal cooking odour, ensuring a more pleasant kitchen environment. Their compact size is ideal for smaller kitchens, and they are equipped with built-in safety features for additional protection. These factors contribute to the growing popularity of air fryers among Australian consumers, as they seek convenient, efficient, and health-conscious cooking solutions.

Australia Air Fryer Market Growth

The demand of the Australia air fryer market is driven by consumer demand for healthier cooking solutions and enhanced convenience. Air fryers, known for their ability to deliver a crispy texture with minimal oil, offer a compelling value proposition for health-conscious consumers. Additionally, their affordability, low maintenance, and ease of cleaning due to non-stick surfaces contribute to their growing popularity. The introduction of innovative products, such as the Sharp five-in-one microwave with air fryer functionality by Tempo in September 2023, has further accelerated market expansion, combining space-saving design with energy-efficient performance to cater to evolving consumer needs.

The rising awareness of healthier eating practices, coupled with increasing demand for time-saving kitchen appliances, is a key trend in the Australian air fryer market. Air fryers, which preheat faster than conventional ovens, allow consumers to save valuable time in meal preparation, thus enhancing overall cooking efficiency. Moreover, their ability to reduce fat content by up to 75% aligns with the increasing consumer preference for eco-friendly and healthier cooking options.

Key Trends and Developments

The Australia air fryer market growth is driven by technological innovations and smart features, expanded product variety and size options, rising e-commerce and omnichannel sales, growing consumer demand for versatile and multi-functional kitchen appliances.

May 2025: Sydney-based Workout Meals launched the world’s first ready-made meals specifically designed for air fryers. The range featured 12 high-protein, low-fat options, packaged in eco-friendly materials, and could be cooked in under 15 minutes. This innovation responded to the growing popularity of air fryers in Australian households, enhancing convenience for health-conscious consumers.

February 2025: Panasonic introduced the NN-CD88, a premium 34-litre 4-in-1 Air Fry Convection Microwave Oven in the Australian market, combining microwave, oven, grill, and air fry functions in a single appliance. Designed to meet rising demand for multifunctional and health-oriented kitchen solutions, it features inverter heating technology and built-in moisture sensors for precision cooking.

November 2024: Ninja launched the DoubleStack XXXL 9.5L air fryer in Australia, offering double capacity and a slimmer design. It features individual heat sources, air circulation for crispy results, and faster cooking.

July 2024: McCain launched its Air Fryer Chips in two varieties, 'Steak Cut' and 'Rustic Skin On'. Designed specifically for air fryers, they cook in under 15 minutes, offering a quick and easy snack. Lightly battered for extra crunch, they provide a fast alternative to deep frying or oven baking, mimicking takeout fries.

Technological Advancements and Smart Features are Boosting Growth of the Australia Air Fryer Market

The adoption of smart technologies, such as app integration, programmable settings, and voice activation, enhanced user experience and product appeal. Australian consumers increasingly sought air fryers with precise temperature control and automated cooking guidance, driving demand. These tech innovations catered to a digitally savvy market, accelerating growth by meeting evolving expectations for convenience and modern kitchen solutions.

Product Diversification and Size Variants are Boosting Opportunities in the Australia Air Fryer Market

Manufacturers expanded offerings to include a range of sizes and functionalities, from compact single-serve models to larger, multi-use appliances. This diversification addressed varied household demands across urban singles, families, and social entertainers. By delivering tailored options in capacity, cooking features, and pricing, the market broadened its reach and boosted sales through greater consumer relevance and choice.

Increasing E-commerce and Omni-channel Sales is Impacting the Australia Air Fryer Market Revenue

The surge in e-commerce and omnichannel retailing enhanced product accessibility and consumer convenience in Australia. Online platforms enabled price comparisons, reviews, and seamless purchasing, prompting brands to refine digital marketing and direct-to-consumer strategies. This digital transformation increased brand visibility, strengthened consumer engagement, and stimulated sales growth in an increasingly competitive marketplace.

Rising Demand for Multi-functional Appliances is Driving Demand of the Australia Air Fryer Market

Demand escalated for air fryers offering multiple cooking functions, baking, grilling, roasting, and dehydrating, appealing to value-driven consumers. Multi-functionality reduced kitchen appliance clutter and delivered cost efficiency, attracting buyers seeking versatile solutions. This trend propelled innovation and differentiation, fostering competitive advantage and sustaining growth within Australia’s evolving kitchen appliance market.

Australia Air Fryer Market Drivers

The increasing trend towards healthier eating is significantly influencing the Australia air fryer market dynamics and trends. As consumers increasingly prioritise low-fat cooking methods, the demand for appliances like air fryers has surged. Approx. 73% of Australians actively aim to maintain a healthy diet, a key factor contributing to this growth. Air fryers meet this demand by enabling consumers to prepare crispy, fried-like dishes with minimal to no oil, supporting healthier cooking alternatives.  This growing preference for low-calorie meal preparation is driving sustained demand for air fryers in the Australian market.

The Australia air fryer market has experienced significant growth, driven by consumer demand for time-saving kitchen appliances. As modern lifestyles become increasingly fast-paced, Australians are opting for products that offer quick meal preparation without compromising on quality or flavour. Air fryers, with their ability to reduce cooking time substantially, are well-suited to meet this demand. Popular models such as the 7.6L Ninja Foodi Dual Zone, the 9.5L Ninja Foodi Max XXXL, and the Philips Premium XXL are key players in this space, offering convenient, efficient cooking solutions for busy households, which further drives market expansion.

Opportunities in the Australia Air Fryer Market

Innovation is a significant trend in the Australia air fryer market, with brands integrating smart technology to enhance user experience. Features such as digital touchscreens, cooking presets, and app connectivity are becoming increasingly popular, offering consumers precise cooking control, improved temperature regulation, and the ability to monitor meals remotely. As technological advancements continue, Australian consumers are seeking appliances that provide greater functionality and ease of use. In line with this trend, Woolworths Supermarkets launched an exclusive snacking range in November 2024, catering to the rise of air fryers with convenient, ready-to-cook snacks like pizza pockets and chocolate mudcake pies.

Market Restraints

The Australia air fryer market faces key challenges that may hinder broader adoption. High initial purchase costs limit accessibility for some consumers, while many models offer limited cooking capacity, making them less suitable for larger households. Space constraints in smaller kitchens, a learning curve for first-time users, and operational noise further contribute to market restraints.

Additionally, inconsistent cooking results, especially with varied food types, and concerns over durability in lower-quality models pose challenges. Consumer scepticism regarding whether air fryers can deliver the same results as traditional frying methods also persists.

Australia Air Fryer Market Share

Market Analysis by Device Type

According to the Australia air fryer market report, manual air fryers continue to dominate due to their affordability and hands-on control. These appliances offer adjustable temperature and cooking time, providing consumers with a simple, cost-effective solution for healthier cooking. Manual air fryers are particularly attractive to those seeking flexibility in meal preparation. The introduction of the Philips 5000 Series Dual Basket Air Fryer in October 2024 revolutionised cooking by enabling simultaneous steaming and frying, improving time and cost efficiency, while its 9L capacity catered to quick, healthy meal preparation.

Automatic air fryers, featuring pre-programmed settings for various dishes, are contributing to the growth of the Australian air fryer market by enhancing convenience and cooking precision. These models are ideal for busy consumers or those less familiar with cooking, requiring minimal effort for optimal results. The launch of Panasonic's four-in-one NN-CD88 Air Fry Convection Microwave Oven in February 2025, offering multiple functions including air frying, illustrates the trend towards multifunctional, easy-to-use appliances, which integrate advanced technologies such as Inverter Technology for consistent and efficient results.

Market Analysis by Distribution Channel

According to the Australia air fryer market report, offline retail remains the dominant purchasing channel, as it allows consumers to physically inspect products, assess features, and receive immediate assistance from sales representatives. This in-person experience, combined with the potential for in-store promotions and discounts, enhances customer satisfaction and influences purchasing decisions, which continues to drive sales in brick-and-mortar stores. Additionally, the opportunity for personalised recommendations from knowledgeable staff further reinforces the importance of physical retail in the air fryer market.

Online shopping for air fryers has grown in popularity due to its convenience, enabling consumers to compare prices, models, and customer reviews from the comfort of their homes. The ability to access a wider selection of products, often accompanied by better deals, discounts, and delivery options, has made online shopping an attractive alternative for many consumers. This shift is positively impacting the revenue growth of the Australia air fryer market, as digital platforms provide a seamless and time-saving purchasing experience.

Market Analysis by Application

The growth of the Australian air fryer market is largely driven by the increasing demand for convenience in residential kitchens. Air fryers allow consumers to prepare quick, healthy meals with minimal oil, offering significant savings in time, energy, and kitchen space. These appliances are aligned with the rising preference for healthier eating habits and are ideal for daily cooking. In line with this, LG Electronics Australia is set to re-enter the local cooking market in April 2024 with innovative appliances such as InstaView ovens featuring modes like Air Fry, enhancing cooking versatility.

In commercial settings, air fryers are gaining traction for their efficiency and consistency, providing businesses like restaurants and cafes with an effective solution for cooking large quantities with less oil, thus reducing operational costs. Their compact design supports improved productivity while offering healthier menu options. The Rofry® Cooking System, produced in Germany, further exemplifies innovation in air frying technology by using a three-phase process, optimising cooking times for superior results in high-demand commercial environments.

Australia Air Fryer Market Regional Insights

New South Wales Air Fryer Market Overview

In New South Wales, the demand for air fryers is increasing due to rising health awareness. Consumers are seeking energy-efficient and quick cooking options, leading to widespread adoption in households and small businesses.

Queensland Air Fryer Market Trends

Queensland’s air fryer market is influenced by a focus on health-conscious living. Growing awareness of low-fat cooking and ease of use is boosting its popularity among both residential and commercial users. In December 2024, dwelling unit approvals rose by 0.6% compared to November 2024, with 3,302 units approved.

Western Australia Air Fryer Market Dynamics

Western Australia’s air fryer market benefits from a preference for convenient and energy-efficient cooking. The shift towards healthier lifestyles and busy living spaces drives consumer adoption, particularly in urban areas with smaller kitchens.

Victoria Air Fryer Market Drivers

In Victoria, the air fryer market experienced growth driven by heightened health awareness and a preference for energy-efficient cooking solutions. Consumers increasingly sought appliances that reduced oil usage and cooking time. The state's emphasis on sustainable living and energy conservation aligned with the growing adoption of air fryers, positioning them as a preferred choice for health-conscious individuals seeking efficient cooking solutions.

Australian Capital Territory Air Fryer Market Opportunities

The ACT's air fryer market benefited from a tech-savvy and environmentally conscious population. Residents were drawn to the appliance's energy efficiency and health benefits, aligning with the territory's emphasis on sustainability and innovation. This demographic's preference for smart home technologies further drove the adoption of air fryers as part of a modern, eco-friendly lifestyle.

Competitive Landscape

Key players in the Australia air fryer market are focused on innovation to enhance consumer lifestyles, with an emphasis on home appliances and health-oriented solutions. Companies are designing products, including air fryers and other kitchen appliances, that prioritise customer convenience, operational performance, and ease of use. This focus on enhancing daily household tasks aligns with the growing demand for healthier cooking solutions, responding to consumer trends towards convenience and wellness.

Key Industry Players

Koninklijke Philips N.V.: Headquartered in Amsterdam, Netherlands, Koninklijke Philips N.V. was established in 1891. A global leader in health technology, Philips focuses on improving people’s lives through innovations in medical devices, personal health, and home appliances, including their range of air fryers for healthier cooking solutions.

SharkNinja Pty. Ltd.: SharkNinja Pty. Ltd., established in 1993, is headquartered in Massachusetts, USA. Known for its innovative household appliances, SharkNinja designs and manufactures products like air fryers, kitchen appliances, and air fryers, focusing on customer convenience and performance in everyday home tasks.

Instant Pot Australia: Instant Pot Australia, part of Double Insight Inc., was established in 2009 and is headquartered in Toronto, Canada. Known for its electric pressure cookers, Instant Pot has expanded into air fryers, offering versatile cooking solutions that provide quick, healthy, and easy meal preparations for modern households.

TEFAL S.A.S.: TEFAL S.A.S., established in 1956 and headquartered in Rumilly, France, is a leading brand in cookware and small home appliances. Known for its non-stick technology and innovative cooking appliances like air fryers, TEFAL prioritises convenience, quality, and healthy cooking solutions for consumers worldwide.

Other key players in the Australia air fryer market report are Breville Pty Limited, De’Longhi Appliances S.r.l., Spectrum Brands, Inc., and Newell Australia Pty Ltd., among others.